PushEngage vs PushOwl:
which push tool fits your
store?
PushOwl, now part of Brevo, is a Shopify-only app for web push, email, and SMS, billed by notifications delivered. PushEngage runs push on Shopify, WooCommerce, any site, and your mobile apps, billed by subscribers. For one small Shopify store, PushOwl is often the simpler pick. Here is where each one wins.
75,000+ businesses Free plan, no card 14-day money-back guarantee
Reliability and trust
The questions a retention team asks before adding a channel.
Who runs it, how it delivers, how it stays compliant, and who picks up when something breaks.
Businesses already send with PushEngage
Stores, publishers, and SaaS teams run their web push, app push, and chat widget from one dashboard. Built by Awesome Motive, the team behind WPForms, AIOSEO, OptinMonster, and MonsterInsights.
- Published prices from Free to Growth, custom quote on Enterprise
- 14-day money-back guarantee on every paid plan
- Pay only for active subscribers, with Inactive Subscriber Cleanup on every plan
- Custom branding and a custom subdomain on every paid plan
Send controls that protect the channel
Browsers throttle senders who over-message. Keep each subscriber’s volume sane without writing code.
- Daily and weekly frequency caps on triggered campaigns, Growth and above
- Subscriber-timezone sending on Premium and above
- Quiet hours inside Workflows
GDPR-ready defaults
Every web push subscription is a browser permission the shopper granted. Add a pre-permission prompt for EU traffic and keep consent records you can show an auditor.
AI when you want it, full control when you do not
Every setting is yours in the dashboard. When you would rather hand it off, the AI Copywriter drafts and translates notifications, and our MCP server lets Claude, Claude Code, or Cursor build segments and campaigns from a chat.
- AI Copywriter runs on AI credits you buy in the dashboard
- MCP server installs with one npx command, secure sign-in, no API keys to paste
- Browser extension drafts and sends a push from any tab
- REST API and Zapier on every plan, webhooks on Growth
A named human when it matters
Support scales with the plan, from Standard to Enterprise, where you get a dedicated success manager and an integration engineer.
- Standard, Priority, VIP, and Enterprise support tiers
- Dedicated Success Manager and Integration Engineer Support on Enterprise
- Onboarding help to set up your first Shopify campaign
Installs where your store already runs
Shopify and Shopify Plus from the App Store, a WordPress and WooCommerce plugin, one snippet for any other site, and native SDKs for your apps.
- Shopify, Shopify Plus, WordPress, WooCommerce, HubSpot, or any site
- iOS, Android, Flutter, and React Native SDKs
- Service worker and install code generated for you
Trusted by 75,000+ businesses
The 30-second version
Who should pick which, in plain terms.
PushOwl bundles push with email and SMS for Shopify. PushEngage goes wider on push: more platforms, app push, in-app, WhatsApp, and chat. Your stack decides, not a feature count.
One small Shopify store
Web push, email, and SMS in one Shopify app, with cart recovery from $180 a year. If that is your whole stack, it is the easier choice.
More than one platform
WooCommerce, WordPress, a custom site, or several stores. PushOwl is built for Shopify only; PushEngage runs on all of them.
You have a mobile app
Native iOS, Android, Flutter, and React Native SDKs plus in-app messages, in the same dashboard as web push.
Chat and WhatsApp in the same Workflows
A chat widget on every plan and WhatsApp automation on Growth, driven by the same Workflows as push. PushOwl shows a WhatsApp Marketing tile on its homepage, so compare what each covers.
Sending a lot, often
PushOwl bills each delivered notification; PushEngage bills subscribers. The more you send per subscriber, the more a fixed tier helps.
Side by side
PushOwl and PushEngage, row by row.
Every PushOwl row comes from PushOwl’s own site or its Shopify App Store listing, checked September 30, 2026. Where they do not publish an answer, the cell says so.
| PushOwl | PushEngage | |
|---|---|---|
| Who makes it | PushOwl, acquired by Brevo (formerly Sendinblue) and run as an independent business unit. Listed on Shopify as Brevo PushOwl. | Built by the Awesome Motive team behind WPForms, AIOSEO, OptinMonster, and MonsterInsights. |
| Where it runs | Shopify. PushOwl describes itself as built exclusively for Shopify. | Shopify and beyond. Shopify and Shopify Plus app, WordPress and WooCommerce plugin, one snippet for any site, and native app SDKs. |
| Channels | Web push, email, and SMS in one app, with email powered by Brevo. | Web push, mobile app push, in-app messages, WhatsApp automation, and a chat widget. No email or SMS: pair it with your email tool. |
| Mobile app push and in-app | Not listed on PushOwl’s pricing or product pages. | Yes. iOS, Android, Flutter, and React Native SDKs; in-app messages on Business and above, Android SDK first. |
| What you pay for | Notifications successfully delivered each month. Subscribers are unlimited on every plan. | Active push subscribers, web and app counted together. Each plan carries a monthly sending volume (40x, 50x, or 75x) listed on the pricing page. |
| Free plan | 500 web push notifications and emails from 500 a month, unlimited subscribers. | 200 subscribers, 30 campaigns, 1 active workflow, 1 site. No card. |
| Entry paid plans | Plus: $19/month or $180/year for 10,000 web push a month. Power: $79/month or $852/year for 25,000.Higher volumes: check with PushOwl. | From $8/month, billed yearly (first-year price). Standard renewal starts at $166 a year on Business (1,000 subscribers) and $720 a year on Growth (2,500). |
| Cart abandonment | Plus Bundle and above. | Growth plan and above, alongside browse abandonment. |
| Back in stock and price drop | Listed on the free Basic Bundle, offered via Brevo’s Email Marketing Suite.Push availability: check with PushOwl. | Push alerts on Growth plan and above. |
| Browse abandonment | Power Bundle. | Growth plan and above. |
| Automation builder | Custom automation and segmentation on Power. | Visual Workflows on every plan, including Free. Split Path A/B on Premium, webhook actions on Growth. |
| WhatsApp and chat | Check with PushOwl. | Chat widget on every plan with 21 messaging and contact channels plus custom links. WhatsApp automation on Growth. |
| Multiple stores | Check with PushOwl. | 1 site on Business, 2 on Premium, 3 on Growth, unlimited on Enterprise. |
| Money-back guarantee | Check with PushOwl. | 14 days on every paid plan. |
PushOwl facts checked on pushowl.com/pricing, pushowl.com/about-us, the PushOwl homepage, and its Shopify App Store listing on September 30, 2026. PushEngage prices are standard annual renewal rates from the live plans API, billed on pushengage.com. Plans billed through the Shopify App Store are shown on our Shopify listing.
Pricing
Delivered notifications versus active subscribers.
PushOwl meters what you send. PushEngage charges a fixed tier for the subscribers you can reach. Here are three store profiles, at PushOwl’s annual prices and PushEngage’s standard annual renewal.
The single small Shopify store
1,000 subscribers · two campaigns a week · about 8,000 delivered a month · wants cart recovery
10,000 web push a month, cart recovery included$180/yr
2,500-subscriber tier, annual renewal$720/yr
PushOwl is cheaper by $540 a year, and it adds email and SMS. For this store, it is the simpler pick.
The growing store adding browse abandonment
2,500 subscribers · two campaigns a week · about 20,000 delivered a month
25,000 web push a month, browse abandonment$852/yr
2,500-subscriber tier, annual renewal$720/yr
Close: PushEngage is $132 a year lower and adds app push, in-app, and WhatsApp. PushOwl includes email and SMS. Decide on channels.
The mid-market store
20,000 subscribers · two campaigns a week · about 160,000 delivered a month
above the highest published price point (25,000 a month)Ask PushOwl
20,000-subscriber tier, annual renewal$1,828/yr
PushOwl does not publish a price at this volume. Get their quote, then compare it with a fixed tier that does not rise when you send more.
Where we will not pretend
Three things a fair comparison says out loud.
- For one small Shopify store, PushOwl costs less. Cart recovery is on its $180-a-year Plus Bundle. On PushEngage it lives on Growth, which renews at $720 a year at 2,500 subscribers.
- PushOwl includes email and SMS. PushEngage does not. If you want one app for push and email, PushOwl gives you that. PushEngage expects you to keep an email tool.
- PushOwl’s free plan lists back in stock and price drop alerts. Its Shopify listing offers them via Brevo’s email suite, so check push availability with PushOwl. On PushEngage they are Growth push features. If those two alerts are all you need, PushOwl’s free plan may be enough.
What PushEngage includes
Push that a marketing team runs without a developer.
PushOwl covers web push well inside Shopify. PushEngage adds the pieces a growing store reaches for next: app push, Workflows, deeper segmentation, and more platforms.
Start from a template, not a blank field
Broadcast templates by category, each tagged with its own UTM so you can see which style earns the click. Pick one, swap the copy, send.
- Templates for sales, launches, content, and win-backs
- UTM tracking per template style
- Blank template when you want full control
Store automations behind a toggle
Cart abandonment, order received, cancelled, on hold, and shipped. Each is a ready campaign you switch on, and each reports the revenue it brought back.
- Cart abandonment, browse abandonment, price drop, and back in stock on Growth
- Order and shipping updates that cut where-is-my-order tickets
- Goal tracking ties recovered revenue to the campaign that earned it
Workflows: wait, decide, split, act
A drag-and-drop canvas for welcome series, cart recovery, and win-backs. Branch on behavior, then send, move the subscriber to a segment, or call a webhook.
- Wait and Decision nodes on every plan, including Free
- Split Path A/B, goal nodes, and workflow chaining on Premium and above
- Webhook (HTTP request) and custom event actions on Growth
Trigger rules you set yourself
Start a campaign on an event your site or app fires, stop it on another, and cap how often one subscriber hears from you. No engineering ticket to change a rule.
- Custom start and stop events from the SDK
- Daily and weekly frequency capping on triggered campaigns, Growth and above
- UTM parameters added to every click URL
Audiences built on real behavior
Send to everyone, to a saved audience group such as active subscribers, or to a segment by page, geography, device, or purchase behavior. Groups keep themselves current.
- Dynamic segments and audience groups without a developer
- Inactive Subscriber Cleanup on every plan keeps the count and the bill honest
- Attributes and smart tags for one-to-one copy
A/B tests on a sample first
Test two headlines, images, or calls to action on a sample of your audience, with the sample size and delay under your control.
- Sample size and delay you choose
- Winner picked on click-through rate
- Available on Premium and above
Opt-ins that earn the Allow click
When the prompt fires matters as much as what it says. Trigger it by time on page, scroll depth, or a click, match it to your store, and segment subscribers as they join.
- Popup templates with desktop and mobile previews
- Triggers by time on page, scroll depth, or button click
- Segment on subscribe, so the first campaign is already targeted
Also in the platform
Retention tools that come with the subscription.
Copy, timing, alerts, compliance, and integrations are part of the product, gated by plan and listed on the pricing page.
AI Copywriter
Drafts and translates titles and messages from a one-line brief, inside the composer.
Meet the AI CopywriterTimezone delivery
Each subscriber gets the campaign at their own morning, not yours. Premium and above.
See timezone deliveryPrice drop alerts
Shoppers follow a product and the alert fires itself when the price falls.
See price drop alertsBack in stock alerts
Capture demand for sold-out items and notify the moment stock returns.
See back in stock alertsBrowse abandonment
Reach the shopper who looked but never added to cart, while the intent is warm.
See browse abandonmentGDPR compliance
Consent controls and data handling built into the defaults on every plan.
See complianceeCommerce integrations
Shopify, Shopify Plus, WooCommerce, and HubSpot, with campaigns that read your catalog and orders.
See integrationsSDKs, API, and MCP server
Native SDKs, a REST API, webhooks, and an MCP server for Claude, Claude Code, and Cursor.
See the developer hubChannels
Web push, app push, in-app, WhatsApp, and chat. One dashboard.
PushOwl pairs web push with email and SMS for Shopify. PushEngage pairs it with app push, in-app, WhatsApp, and chat, on Shopify and everywhere else.
Web push notifications
Chrome, Firefox, Edge, and Safari, including iPhone home-screen web apps on iOS 16.4 and later. No email address needed to subscribe.
See web push notificationsMobile app push notifications
Native iOS, Android, Flutter, and React Native SDKs on APNs and FCM, in the same dashboard as web push.
See mobile app push notificationsIn-app messaging
Top banner, bottom banner, center modal, or full screen, triggered by events. Business plan and above, Android SDK first.
See in-app messagingWhatsApp automation
Order confirmations, status updates, and abandoned-cart recovery on WhatsApp. Growth plan and above.
See WhatsApp automationChat widget
Routes visitors to 21 messaging and contact channels plus custom links, wherever your team already answers. On every plan.
See the chat widgetPWA push notifications
Push for progressive web apps that shoppers add to the home screen, from the same web SDK.
See PWA push notificationsWorkflows across channels
One visual builder for welcome series, cart recovery, and win-backs. On every plan, including Free.
Explore WorkflowsPlatform overview
Every channel, feature, and integration on one page, if you want the full map before you decide.
See the platformSwitching
Run both, then decide on real numbers.
There is no need for a hard cutover. Install PushEngage next to PushOwl, let it collect subscribers, and compare the results before you turn anything off.
Install from the Shopify App Store
PushEngage installs on Shopify and Shopify Plus from the App Store, with cart recovery, alerts, WhatsApp, and revenue attribution built for high-volume stores.
- Shopify and Shopify Plus app, no code
- WordPress and WooCommerce plugin for your other stores
- iOS, Android, Flutter, and React Native SDKs when the app ships
Talk to our team first
Whether an existing web push list can move depends on the keys it was collected with. We check that for your store before you change anything.
- Free plan to test on your own store
- Onboarding help on paid plans
- Support by email and chat
Install alongside PushOwl
PushEngage runs next to your current setup while it builds its own subscriber list, so nobody misses a notification in the meantime.
- Shopify and Shopify Plus app
- Opt-in triggers by time, scroll, or click
- Cart recovery and alerts on Growth
Compare, then cut over
Run both for a few weeks, compare clicks and recovered revenue, then keep the one that earns its place.
- Goal tracking and UTM parameters per campaign
- Revenue by campaign and channel
- 14-day money-back guarantee on paid plans
Running Shopify Plus? See how the PushEngage Shopify Plus app handles recovery, attribution, and enterprise paperwork.
FAQ
PushEngage vs PushOwl, answered.
Who owns PushOwl?
Brevo, formerly Sendinblue. PushOwl’s About page says it was acquired by Brevo and operates as an independent business unit focused on eCommerce. Its Shopify App Store listing names the developer as Brevo PushOwl. Checked September 30, 2026.
Is PushOwl only for Shopify?
Yes. PushOwl describes itself as built exclusively for Shopify. PushEngage runs on Shopify and Shopify Plus, WordPress and WooCommerce, any other site with one snippet, and iOS, Android, Flutter, and React Native apps.
How does PushOwl pricing work?
PushOwl bills by notifications successfully delivered each month, with unlimited subscribers. On its Shopify listing, the Basic Bundle is free for 500 web push a month, Plus is $19 a month or $180 a year for 10,000, and Power is $79 a month or $852 a year for 25,000. Higher volumes are not priced on the page.
When is PushOwl the better choice?
When you run one small Shopify store and want web push, email, and SMS in one app at a low price. Cart recovery is on its $180-a-year Plus Bundle, and its free plan lists back in stock and price drop alerts, offered via Brevo’s email suite (check push availability with PushOwl). PushEngage puts those push alerts on Growth.
When is PushEngage the better choice?
When you sell on more than Shopify, run several stores, have a mobile app, or want in-app messages, WhatsApp automation, a chat widget, and Workflows beside web push. It also suits stores that send often, because PushEngage bills subscribers, not deliveries.
Does PushEngage send email and SMS like PushOwl?
No. PushEngage covers web push, mobile app push, in-app messages, WhatsApp automation, and a chat widget. Keep your email tool for email and SMS, and add PushEngage for the channels around it.
Can I move my PushOwl subscribers to PushEngage?
Talk to our team before you switch anything off. Whether a web push list can move depends on the keys it was collected with, so we check your store first. Either way, you can run PushEngage next to PushOwl while it builds its own list.
Does PushEngage have a free plan?
Yes. The free plan covers 1 site, 200 subscribers, 30 campaigns, and 1 active workflow, with no card. Paid plans start from $8/month, billed yearly (first-year price), with a 14-day money-back guarantee.
Keep comparing
Other tools teams weigh against PushEngage.
Each comparison is checked against the other vendor’s own pages, with the date on the table.
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Read the comparisonPushEngage vs iZooto
Publisher web push with ad monetization, against push built for retention.
Read the comparisonPushEngage vs Airship
Enterprise mobile engagement, against push a marketing team runs itself.
Read the comparisonPushEngage vs MoEngage
An enterprise engagement suite, against published-price push, app, and in-app.
Read the comparisonPushEngage vs CleverTap
MAU pricing and product analytics, against subscriber pricing and Workflows.
Read the comparisonPush notification service
How PushEngage runs push for eCommerce retention teams, channel by channel.
See the push notification servicePush notification software
A buyer checklist for choosing push notification software, with our answers.
See the buyer checklistPlans and pricing
Free plan, published tiers, and the calculator for your subscriber count.
See plansLive demo
Walk through the dashboard with our team on your own use case.
Book a demoPush that grows past one Shopify store.
Start free with 200 subscribers, or pick a plan from $8/month, billed yearly. If PushEngage is not the best fit within 14 days of paying, we refund 100%.
Shopify, WooCommerce, any site, and apps Web push, app push, in-app, WhatsApp, chat 14-day money-back guarantee