The Marketing Challenge

Travcash covers Swedish horse racing. Its readers want the latest news, plus analysis and tips before every racing round.

Like most publishers, Travcash got a lot of first visits from Google, social media and referrals. The hard part was bringing those readers back. Someone would read one article, leave, and might never return.

It’s a common problem. When Chartbeat studied the first sessions of more than 300 million visitors to news and media sites, only 14% came back to the same site within seven days.

Travcash’s content also has a short shelf life. A V86 jackpot preview or a boosted-odds tip is most valuable in the hours before the race. After the race starts, it’s worth very little. So Travcash needed a way to:

• Stay connected with readers after their first visit
• Reach them at the exact moment content matters
• Own the audience relationship instead of renting it from social platforms

How PushEngage Helped Travcash

Reaching Readers at the Right Moment

Email depends on readers checking their inbox. Social reach depends on an algorithm. A push notification shows up on the subscriber’s screen when it’s sent. For Travcash, that means a jackpot alert lands right before the round, while it can still change what the reader does.

“Betting is very time-sensitive. If we have a V86 jackpot, boosted odds, or an important match coming up that evening, the information is most valuable right before the event.”

Johan Sunnanängs, CEO and Co-founder, Travcash

Fitting Into the Weekly Publishing Routine

Push is now part of how Travcash distributes content. When the team publishes something time-sensitive, they decide whether it’s worth a push. They send planned campaigns for big rounds, and quick one-off alerts when a jackpot or event comes up mid-week.

“It is quick to set up, so it doesn’t add much extra work to our publishing process. We don’t just publish an article and wait for people to find it — we can actively bring relevant content back to people who have already shown an interest in Travcash.”

Johan Sunnanängs, CEO and Co-founder, Travcash

Owning the Audience

Every subscriber Travcash gains is a direct line it controls. No algorithm decides who sees the message, and a platform policy change can’t take the audience away.

“With social media, you’re dependent on platforms, algorithms, and decisions made by companies you don’t control. With push, we have much more ownership over the relationship with our audience.”

Johan Sunnanängs, CEO and Co-founder, Travcash

The Impact of Using PushEngage

Push is now a significant traffic channel for Travcash. So far, the team has:

• Sent more than 1,200 push notifications
• Earned more than 6.7 million notification views
• Driven more than 446,000 clicks back to the site
• Averaged a 6.7% click-through rate

The bigger value is repeat visits. Each new V86 round or big jackpot gives Travcash a reason to remind readers it exists. Readers who might have skipped a round come back, and Travcash makes additional sales from them.

“It is not only about acquiring an immediate click — it gives us a way to re-engage people who already know Travcash and generate additional value from those existing users over time.”

Johan Sunnanängs, CEO and Co-founder, Travcash

Johan’s Advice for Other Publishers

If timing matters to your content, push notifications let you reach readers at the right moment and bring them back after their first visit. If you’d like to grow repeat traffic like Travcash, get started with PushEngage today!