About PushEngage
Who we are, what PushEngage does, and the team behind it.
PushEngage is a customer engagement platform for web push notifications, mobile app push notifications, in-app messages, WhatsApp automation and a multichannel chat widget. Ecommerce brands, publishers and app teams use it to bring customers back after the first visit, from one dashboard and one subscriber count. More than 75,000 businesses use PushEngage, and it is part of Awesome Motive, whose products run on over 30 million websites.
PushEngage at a glance
- Company: Push Engage LLC. PushEngage® is a registered trademark.
- Launched: January 2016, after we built it for our own use in 2015.
- Ownership: acquired by Syed Balkhi in 2020 and now part of Awesome Motive. Syed Balkhi is the CEO.
- Customers: more than 75,000 businesses in over 150 countries.
- Channels: web push for Chrome, Firefox, Safari and Edge; app push for iOS and Android; in-app messages; WhatsApp automation for Shopify and WooCommerce stores; and a chat widget that routes visitors to 21 messaging and contact channels plus custom links.
- SDKs and integrations: iOS, Android, Flutter and React Native SDKs, a web SDK, a REST API, and native integrations for WordPress, WooCommerce, Shopify and HubSpot.
- AI tools: an official MCP server (@pushengage/mcp on npm) that lets Claude, Cursor and other AI assistants create segments, send campaigns and read analytics, on every plan including Free.
- Pricing: a free plan for up to 200 subscribers, and paid plans billed on active subscribers. See pricing.
Why we built it
We are marketers. When Chrome added support for web push in 2015, we built a platform for our own sites. The click rates, subscription rates and return on investment beat every other engagement channel we were running, so we turned it into a product and launched it in January 2016.
The goal has not changed: make it easy to reach customers again at the right moment, and measure what that is worth. That started with web push. Today the same subscriber profile covers app push, in-app messages, WhatsApp and the chat widget, with workflows, segmentation and revenue tracking on top.
Part of Awesome Motive
In 2020, Syed Balkhi acquired PushEngage to make push notifications powerful for growing teams and easy for beginners. PushEngage is built by the same company behind WPBeginner, the largest free WordPress resource site, OptinMonster, WPForms, MonsterInsights and many more. Together, Awesome Motive products run on over 30 million websites.
Leadership and advisers
Syed Balkhi is the CEO of PushEngage. Prior to PushEngage, he founded WPBeginner, the largest free WordPress resource site, and OptinMonster, the most popular lead generation software. He is an award-winning entrepreneur who was recognized as the top 100 entrepreneurs under the age of 30 by the United Nations. Syed’s work has been featured in Forbes, Inc, Entrepreneur, WashingtonPost, FoxBusiness, and countless other top publications.
Thomas Griffin is an adviser at PushEngage. He is an expert developer with deep knowledge of building products for mass-market. Thomas is the co-founder of OptinMonster. He’s known for the famous TGM Activation class which is a house-hold name among WordPress developers.
Chris Christoff is an adviser at PushEngage and President of MonsterInsights. Chris is also a core contributor to WordPress (earning “Recent Rockstar” status in WordPress 4.4 and 4.5) and Easy Digital Downloads. He specializes in WordPress eCommerce and has contributed to every major WordPress eCommerce platform.
Jared Atchison is also an adviser at PushEngage, and the co-founder and CTO of WPForms. Prior to WPForms, Jared was one of the leading WordPress consultants in the market working with clients to transform their great ideas into reality. His long list of clients included companies like LeadPages, ShareASale, Texas A&M University, GolfStats.com, and more.
John Brackett is an advisor at PushEngage and the founder and team leader at Smash Balloon. He’s been working with WordPress since 2009, initially developing custom solutions for clients before venturing into plugin development and starting Smash Balloon in early 2013. With a background in user-centric design and front-end development, he takes pride in making sure our products are both intuitive to use and aesthetically beautiful. Originally from England, John now lives in Minnesota with his wife and two young children.