OneSignal is a popular push notification service. It’s also one of the oldest push notification services in the market. But is OneSignal the best service out there? Are there some OneSignal alternatives that are way better?
The question isn’t even if there ARE OneSignal alternatives. The real question is: there are so many different push notification services. Which one should you choose?
Push notifications are a great way to increase repeat traffic, engagement, and sales on your site. But you want to be super sure that you’re getting your money’s worth out of your push notification software.
In this article, we will check out the seven best OneSignal alternatives in the market.
Давайте начнем.
Top 7 OneSignal Alternatives for Push Notifications
Before we start things off, you should know that some free push notification services are listed here. But most of these services aren’t 100% free. They either have a free basic model to get you started or a free trial for a limited number of days.
Yes, we know. You want some free stuff too. But before investing in free push notification services, check out our article on whether the “free forever” push notification services are actually free.
Spoiler alert: Most free push notification tools aren’t free at all. They come at a high cost.
Теперь, когда у нас есть четкие ожидания, давайте приступим.
#1. PushEngage
PushEngage — лучший сервис push-уведомлений в мире. Вы можете начать с бесплатной базовой версии, чтобы ускорить развитие своего бизнеса, но если вы серьезно относитесь к росту, вам действительно стоит приобрести платные тарифы. PushEngage позволяет вам связываться с посетителями после ухода с вашего сайта с помощью целевых и персонализированных уведомлений.
PushEngage — наш первый выбор среди сервисов и инструментов для push-уведомлений, потому что он:
- Чрезвычайно удобен для начинающих
- Got options to set up multiple push notification optins to test and grow your subscribers
- Powered by a simple dashboard with zero coding knowledge required
- Легко настроить автоматизированные кампании push-уведомлений, которые очень мощные
- Got multiple options to send personalized push notifications for higher click rates
- Integrated with custom goal tracking, UTM parameters, and advanced analytics
И это лишь малая часть. Ознакомьтесь с полным списком функций PushEngage, прежде чем двигаться дальше.
Но самая привлекательная часть PushEngage заключается в том, что вы можете начать работу с бесплатным планом навсегда. И вы можете использовать его для реального роста вашего бизнеса, используя множество опций настройки.
The free version allows up to 200 subscribers and 30 lifetime notifications. That’s good enough to get your business to a point where you can easily afford the paid plans starting from $9/month for up to 50,000 subscribers.
NOTE: PushEngage is the only push notification service that comes with a fully functioning WordPress plugin to send push campaigns directly from your WordPress dashboard. With other solutions, you’ll have to go back and forth between multiple dashboards for each campaign.
И не волнуйтесь, если вы абсолютно ничего не знаете о программировании. Вы можете установить PushEngage, используя одно из множества руководств по установке для любого веб-сайта и CMS.
#2. Сервисы push-уведомлений VWO
VWO (formerly PushCrew) is one of the leanest OneSignal alternatives in the market.
Their core focus is on customizable triggered push notifications for any visitor activity on your site. The activity that triggers a notification could be literally anything from a button click or time spent on a page or even scrolling down to a percentage of any page. It’s entirely up to you to decide how you want your notifications to get triggered.
Full Disclosure: You’ll need some developer support here because the automated campaigns on VWO are pretty advanced and are mostly based on their API. VWO’s segmentation tools and engagement campaigns are pretty limited as well.
Плюсом является то, что вы получаете подробную аналитику, варианты сегментации подписчиков и A/B-тестирование.
In short: VWO’s perfect for a large organization with a tech team that understands how to implement web push using code.
Also, no free version. You get a 14-day free trial (no credit card), and then you get charged $99/month for up to 10,000 subscribers and unlimited notifications.
#3. Webpushr
Webpushr is another straightforward but easy-to-use OneSignal alternative.
The dashboard is highly focused. So, if you’re not used to marketing software, you’re not going to get overwhelmed with this solution. You get standard targeting and personalization features along with powerful integrations with WordPress and WooCommerce.
So, your campaigns are going to be easy to deploy as well.
Webpushr gives you full access to all their features on all subscriptions, including their free tier. The only restriction is in how many subscribers you can have. The free plan supports up to 10,000 subscribers. So, if you’re just getting started with push notifications and you want to test things out, Webpushr’s a fairly good option.
Проблема начинается, когда вы начинаете платить за более высокие подписки. Платные тарифы Webpushr начинаются с 29 долларов в месяц всего за 50 000 подписчиков и могут быстро стать дорогими.
#4. PushAssist
PushAssist предоставляет вам интерфейс, очень похожий на Firebase или Google Analytics. Так что, если у вас есть некоторый опыт работы с любым из этих программных обеспечений, PushAssist хорошо впишется в вашу маркетинговую команду.
As with all other top-tier push notification tools, PushAssist comes with segmentation tools, push notification scheduling tools, personalization options, support for most popular browsers, and detailed analytics.
Like PushEngage, you can also sign up to be a publisher partner to show ads using push notifications and monetize your blog. PushAssist’s free plan gets you 3,000 subscribers and unlimited notifications.
The only downside is for the free plan is that you can’t get rid of the PushAssist branding from your push notifications unless you buy the Business plan that starts from $25/month for up to 3,500 subscribers.
Side note: While we haven’t found anything unethical in PushAssist’s software, we’d ask you to be a little bit wary of any OneSignal alternative that offers unlimited notifications. Sustaining a server that runs push notification software can be pretty expensive. So, using a service without a Fair Usage Policy (FUP) can be very dangerous. That’s why we don’t recommend using Firebase Cloud Messaging, even though it’s free.
#5. iZooto
iZooto — популярный сервис push-уведомлений. Как и все другие крупные игроки в отрасли, iZooto предлагает push-уведомления в реальном времени, повторяющиеся уведомления и запланированные уведомления.
What we loved about iZooto was that they focused heavily on personalization. Their optins are built to capture visitor attributes and interests (a fancy way of saying that they store personal details to personalize their campaigns).
Pro Tips: Don’t go overboard with the customer data you collect. And if you do, make sure that your push notifications are 100% GDPR compliant.
Обратная сторона использования iZooto заключается в том, что он не работает на сайтах без SSL-сертификата.
iZooto costs from $85/month, which gives you up to 30,000 subscribers and unlimited notifications. Considering the plan’s pricing, we can safely say that it is pricey. But with that pricing model, they can actually support sending unlimited notifications.
Лучшая часть заключается в том, что вы можете воспользоваться 14-дневной бесплатной пробной версией (кредитная карта не требуется).
#6. Pushnami
Pushnami isn’t your average OneSignal alternative.
Yes, you can use Pushnami to send push notifications. But their model is mostly meant for big publishers. So, if you have a ton of traffic and are looking for a way to increase your revenue from your existing content, Pushnami is perfect for you.
Pushnami finds big publishers to partner with and they offer their push notification service in exchange for sending ads via push notifications. The revenue that these ads make is then split between the publisher and Pushnami.
Like PushEngage, they have active partnerships with advertising platforms such as Taboola and Outbrain to serve relevant ads using push notifications. Unlike PushEngage, Pushnami’s not meant to support small to mid-tier businesses.
They have a pretty dynamic pricing model, too. You either pay $0.01 per subscriber/month with a discount on a high volume of subscribers, or you pay nothing and become a partner!
#7. Wonderpush
Wonderpush поставляется со всеми стандартными функциями, как и другие приложения для push-уведомлений в этом списке.
Основное внимание Wonderpush, по-видимому, уделяется кампаниям push-уведомлений для электронной коммерции. Настроить кампанию по брошенной корзине очень просто. Также довольно легко персонализировать ваши push-уведомления.
Wonderpush allows you to add unlimited members to your dashboard as well. So, if you’re looking for a OneSignal alternative for eCommerce sites, this is a good pick.
Like Webpushr, Wonderpush also gives you full access to all their features, but you can collect only a limited number of subscribers. They offer a 14-day free trial (no credit cards needed) for their paid plan.
The plan itself is straightforward. Pricing starts at €1 per month for up to 1,000 subscribers. After that, it’s an extra €1 for every 1,000 subscribers. The only thing that puts us off about Wonderpush is that it’s costly after a point because they don’t seem to offer bulk discounts.
Итоговый вердикт
PushEngage is the best OneSingal alternative in the market.
In terms of features, there’s little to no contest. PushEngage has a full range of automation, personalization, targeting, and scheduling features that make it a great fit for all types of businesses.
Мы рекомендуем использовать PushEngage. PushEngage — это программное обеспечение для push-уведомлений № 1 в мире. Это также единственный сервис push-уведомлений с плагином для WordPress, который позволяет отправлять и управлять push-кампаниями непосредственно из вашей панели управления WordPress и редактора записей.
There’s no switching cost involved if you want to move from OneSignal to PushEngage either. You get a super supportive Customer Success team to help you migrate your push subscriber list. After that, the dashboard itself is built to help you get a good return on your investment.
И самое приятное то, что PushEngage имеет такую ценовую политику, которая делает его хорошим выбором на каждом этапе роста, независимо от того, хотите ли вы начать, развивать или масштабировать свой бизнес. Философия PushEngage заключается в том, чтобы дать малым предприятиям возможность конкурировать с крупными брендами.
Так что, если вы еще этого не сделали, начните работу с PushEngage сегодня, чтобы выйти на новый уровень!
