PushEngage vs Klaviyo: Add Web Push Beside Your Email

Reliability and trust

The questions a retention team asks before adding a channel.

Who runs it, how it delivers, how it stays compliant, and who picks up when something breaks.

Delivers through

APNs and FCM for app push. Each browser’s own push service for web push.

75,000+

Businesses already send with PushEngage

Stores, publishers, and SaaS teams run their web push, app push, and chat widget from one dashboard. Built by Awesome Motive, the team behind WPForms, AIOSEO, OptinMonster, and MonsterInsights.

Published prices from Free to Growth, custom quote on Enterprise
14-day money-back guarantee on every paid plan
Pay only for active subscribers, with Inactive Subscriber Cleanup on every plan
Custom branding and a custom subdomain on every paid plan

Send controls that protect the channel

Browsers throttle senders who over-message. Keep each subscriber’s volume sane without writing code.

Daily and weekly frequency caps on triggered campaigns, Growth and above
Subscriber-timezone sending on Premium and above
Quiet hours inside Workflows

GDPR-ready defaults

Every web push subscription is a browser permission the shopper granted. Add a pre-permission prompt for EU traffic and keep consent records you can show an auditor.

AI when you want it, full control when you do not

Every setting is yours in the dashboard. When you would rather hand it off, the AI Copywriter drafts and translates notifications, and our MCP server lets Claude, Claude Code, or Cursor build segments and campaigns from a chat.

AI CopywriterMCP serverChrome and Firefox extensionREST API

AI Copywriter runs on AI credits you buy in the dashboard
MCP server installs with one npx command, secure sign-in, no API keys to paste
Browser extension drafts and sends a push from any tab
REST API and Zapier on every plan, webhooks on Growth

A named human when it matters

Support scales with the plan, from Standard to Enterprise, where you get a dedicated success manager and an integration engineer.

Standard, Priority, VIP, and Enterprise support tiers
Dedicated Success Manager and Integration Engineer Support on Enterprise
Onboarding help to set up your first campaign next to Klaviyo

Installs where your store already runs

Shopify and Shopify Plus from the App Store, a WordPress and WooCommerce plugin, one snippet for any other site, and native SDKs for your apps.

Shopify, Shopify Plus, WordPress, WooCommerce, HubSpot, or any site
iOS, Android, Flutter, and React Native SDKs
Service worker and install code generated for you

The 30-second version

Not a replacement. A second channel beside Klaviyo.

Email waits in an inbox until someone opens it. Push lands on the lock screen or the desktop in seconds. They do different jobs, so many retention teams run both.

Keep Klaviyo

Email and SMS flows

Your welcome, abandoned-checkout, and post-purchase emails stay where they are. Nothing on this page asks you to move them.

Add PushEngage

Browser push for every visitor

Klaviyo does not send web push. PushEngage reaches the shopper who allowed notifications but never typed an email.

Add PushEngage

In-app, WhatsApp, and chat

In-app messages, WhatsApp automation, and a chat widget run beside push in one dashboard, with their own reports.

Close call

App push only

If your app already runs the Klaviyo SDK, mobile push is included in every Klaviyo plan. Add PushEngage for web push, not to replace that.

Side by side

Klaviyo and PushEngage, row by row.

Every Klaviyo row comes from Klaviyo’s own help center, product pages, pricing page, or Shopify listing, checked September 30, 2026. For a three-way look that adds Brevo, read Klaviyo vs Brevo vs PushEngage.

	Klaviyo	PushEngage
What it is built for	Email and SMS marketing for eCommerce, with WhatsApp, mobile app push, in-app forms, pop-ups, and a helpdesk in the same account.	Push and on-site messaging for retention teams: web push, app push, in-app messages, WhatsApp automation, and a chat widget.
Web push (browser notifications)	Not supported. Klaviyo’s help center says it “does not support web push at this time”, though web notifications can be triggered through API calls.help.klaviyo.com, articles 22334048422683 and 21997060301979	Yes. Chrome, Firefox, Edge, and Safari, including iPhone home-screen web apps on iOS 16.4 and later. A shopper subscribes with one click, no email address needed.
Mobile app push	Yes. iOS, Android, React Native, Expo, and Flutter SDKs, installed in your app. Unlimited push sends are included on every plan.	Yes. iOS, Android, Flutter, and React Native SDKs on APNs and FCM, reported next to web push in one dashboard.
In-app messages	Yes. In-app messaging and in-app forms inside your mobile app.	Yes. Top banner, bottom banner, center modal, or full screen, triggered by events. Business plan and above, Android SDK first.
WhatsApp	Yes, as a marketing channel alongside email and SMS.	WhatsApp automation for order confirmations, status updates, and abandoned carts on Growth and above.
On-site chat	Offers a helpdesk (Service) and a Customer Agent product.	Chat widget on every plan that routes visitors to 21 messaging and contact channels plus custom links. No hosted inbox to staff.
Reaching visitors who never share an email	Needs an email or phone opt-in, or a shopper who installed your mobile app.	Yes. Web push subscribes the browser, so an anonymous visitor becomes reachable before they ever fill in a form.
How it is priced	By active profiles. Free up to 250 profiles, 500 emails, and $5 of mobile messages a month. Paid tiers scale with profile count.Exact paid pricing: check with Klaviyo.	By active push subscribers, web and app counted together. Free for 200 subscribers. Paid plans from $8/month, billed yearly (first-year price); renewals start at $166 a year.
Working together	No native PushEngage integration today.	Runs beside Klaviyo on the same store. REST API and Zapier on every plan, and webhooks on Growth, if you want data to move between the two.

Klaviyo facts checked on help.klaviyo.com, klaviyo.com/products/mobile-app-marketing, klaviyo.com/pricing, and Klaviyo’s Shopify App Store listing on September 30, 2026. Features change; if a row matters to your decision, confirm it with Klaviyo.

What it costs

What adding PushEngage costs next to Klaviyo.

Klaviyo prices by profiles and PushEngage prices by push subscribers, so there is no fair single-number comparison. The honest question is what the second channel adds to your bill.

Your push list	Business plan	Growth plan
5,000 push subscribers	$535 a year	$905 a year
20,000 push subscribers	$1,020 a year	$1,828 a year
50,000 push subscribers	$1,920 a year	$3,489 a year

Standard annual renewal prices, what you pay from year two, from the live PushEngage plans API on September 30, 2026. First-year pricing is lower; see pricing for today’s rate. Business covers web push, app push, in-app messages, Workflows, and the chat widget. Growth adds cart and browse abandonment, back in stock, price drop, and WhatsApp automation. Your Klaviyo bill does not change, because nothing moves off Klaviyo.

Where Klaviyo already covers you

Three things a fair comparison says out loud.

Mobile app push is included in every Klaviyo plan. If you have an app wired to the Klaviyo SDK and only need app push, you may not need a second tool for it.
Klaviyo sends email, SMS, and WhatsApp. PushEngage sends none of email or SMS. Keep Klaviyo for those. PushEngage adds WhatsApp automation on Growth, so check which of the two you want running WhatsApp before switching it on.
There is no native PushEngage and Klaviyo integration. The two run side by side. If you need data to move between them, use the PushEngage REST API or Zapier on any plan, or webhooks on Growth.

What PushEngage includes

Push that a marketing team runs without a developer.

Web push and app push share one composer, one audience, and one report. Store automations, Workflows, segmentation, and A/B tests are gated by plan and listed on the pricing page.

PushEngage push broadcast composer with AI text generation, A/B testing, and a live Chrome notification preview

One composer for the browser and the lock screen

Write once, send to Chrome, Safari, and your iOS and Android apps from the same screen. The channel Klaviyo does not cover sits next to the one it does.

Live preview per platform and AI drafting in the composer
Scheduling and recurring sends on every paid plan
UTM parameters on every click for your analytics

See web push notifications

PushEngage automation list with Cart Abandonment, Order Received, Order Cancelled, Order On-Hold, and Order Shipped campaigns switched on

Store automations behind a toggle

Cart abandonment, order received, cancelled, on hold, and shipped. Each is a ready campaign you switch on, and each reports the revenue it brought back.

Cart abandonment, browse abandonment, price drop, and back in stock on Growth
Order and shipping updates that cut where-is-my-order tickets
Goal tracking ties recovered revenue to the campaign that earned it

See cart abandonment

PushEngage Workflows step picker with Wait, Decision, Split Path, and Exit logic steps plus actions such as Send Push Notification, Add to Segment, and HTTP Request

Workflows: wait, decide, split, act

A drag-and-drop canvas for welcome series, cart recovery, and win-backs. Branch on behavior, then send, move the subscriber to a segment, or call a webhook.

Wait and Decision nodes on every plan, including Free
Split Path A/B, goal nodes, and workflow chaining on Premium and above
Webhook (HTTP request) and custom event actions on Growth

Explore Workflows

Triggered campaign settings in PushEngage showing start and stop events, daily and weekly frequency capping, and UTM parameters

Trigger rules you set yourself

Start a campaign on an event your site or app fires, stop it on another, and cap how often one subscriber hears from you. No engineering ticket to change a rule.

Custom start and stop events from the SDK
Daily and weekly frequency capping on triggered campaigns, Growth and above
UTM parameters added to every click URL

See triggered notifications

PushEngage audience step with Send to Audience Group selected and the Active subscribers group chosen

Audiences built on real behavior

Send to everyone, to a saved audience group such as active subscribers, or to a segment by page, geography, device, or purchase behavior. Groups keep themselves current.

Dynamic segments and audience groups without a developer
Inactive Subscriber Cleanup on every plan keeps the count and the bill honest
Attributes and smart tags for one-to-one copy

See segmentation

PushEngage send and schedule step with Intelligent AB Test enabled, sample size and delay settings

A/B tests on a sample first

Test two headlines, images, or calls to action on a sample of your audience, with the sample size and delay under your control.

Sample size and delay you choose
Winner picked on click-through rate
Available on Premium and above

See A/B testing

Opt-ins that earn the Allow click

When the prompt fires matters as much as what it says. Trigger it by time on page, scroll depth, or a click, match it to your store, and segment subscribers as they join.

Popup templates with desktop and mobile previews
Triggers by time on page, scroll depth, or button click
Segment on subscribe, so the first campaign is already targeted

See opt-in prompts

Also in the platform

Retention tools that come with the subscription.

Copy, timing, alerts, compliance, and integrations are part of the product, gated by plan and listed on the pricing page.

AI Copywriter

Drafts and translates titles and messages from a one-line brief, inside the composer.

Meet the AI Copywriter

Timezone delivery

Each subscriber gets the campaign at their own morning, not yours. Premium and above.

See timezone delivery

Price drop alerts

Shoppers follow a product and the alert fires itself when the price falls.

See price drop alerts

Back in stock alerts

Capture demand for sold-out items and notify the moment stock returns.

See back in stock alerts

Browse abandonment

Reach the shopper who looked but never added to cart, while the intent is warm.

See browse abandonment

GDPR compliance

Consent controls and data handling built into the defaults on every plan.

See compliance

eCommerce integrations

Shopify, Shopify Plus, WooCommerce, and HubSpot, with campaigns that read your catalog and orders.

See integrations

SDKs, API, and MCP server

Native SDKs, a REST API, webhooks, and an MCP server for Claude, Claude Code, and Cursor.

See the developer hub

Channels

Web push, app push, in-app, WhatsApp, and chat. One dashboard.

Klaviyo covers email, SMS, WhatsApp, and app push. PushEngage covers the browser, plus in-app, WhatsApp automation, and chat, in one dashboard with its own reports.

Web push notifications

Chrome, Firefox, Edge, and Safari, including iPhone home-screen web apps on iOS 16.4 and later. No email address needed to subscribe.

See web push notifications

Mobile app push notifications

Native iOS, Android, Flutter, and React Native SDKs on APNs and FCM, in the same dashboard as web push.

See mobile app push notifications

In-app messaging

Top banner, bottom banner, center modal, or full screen, triggered by events. Business plan and above, Android SDK first.

See in-app messaging

WhatsApp automation

Order confirmations, status updates, and abandoned-cart recovery on WhatsApp. Growth plan and above.

See WhatsApp automation

Chat widget

Routes visitors to 21 messaging and contact channels plus custom links, wherever your team already answers. On every plan.

See the chat widget

PWA push notifications

Push for progressive web apps that shoppers add to the home screen, from the same web SDK.

See PWA push notifications

Workflows across channels

One visual builder for welcome series, cart recovery, and win-backs. On every plan, including Free.

Explore Workflows

Platform overview

Every channel, feature, and integration on one page, if you want the full map before you decide.

See the platform

Setup

Add PushEngage next to Klaviyo in an afternoon.

Nothing moves off Klaviyo. You add one channel, point it at the moments email is too slow for, and measure it on its own.

PushEngage installation screen with platform tiles for Any Site, WordPress, Shopify, HubSpot, AMP, Magento, PrestaShop, Wix, Android SDK, and iOS SDK, plus the install code

One installer, whichever store you run

Pick your platform, install the app or plugin, or paste one snippet. Klaviyo’s scripts and forms keep running as they are.

Shopify and Shopify Plus from the App Store
WordPress and WooCommerce plugin, or one snippet for any site
iOS, Android, Flutter, and React Native SDKs for app push

See the Shopify Plus app

1

Install and start collecting subscribers

Add PushEngage to your store and switch on an opt-in prompt. Web push subscribers start growing from day one, including visitors Klaviyo never captures.

Opt-in triggers by time, scroll, or click
Segment on subscribe
Free plan up to 200 subscribers

2

Give each channel its own job

Let email carry the long message and push carry the time-sensitive nudge: the flash sale, the price drop, the cart left five minutes ago.

Cart and browse abandonment on Growth
Frequency caps on triggered campaigns (Growth)
Timezone sending on Premium and above

3

Measure push on its own

Goal tracking and UTM parameters report the revenue each push campaign brought back, so the new line item defends itself.

UTM parameters on every click
Revenue by campaign with goal tracking
14-day money-back guarantee on paid plans

FAQ

PushEngage vs Klaviyo, answered.

Looking at other push tools for a Klaviyo store? See our roundup of Klaviyo push notification alternatives.

Does Klaviyo support web push notifications?

No. Klaviyo’s help center says Klaviyo “does not support web push at this time”, although web notifications can be triggered through API calls, and its push glossary says web push is not currently offered. Klaviyo sends mobile app push from its iOS, Android, React Native, Expo, and Flutter SDKs. We checked both articles on September 30, 2026.

Should I replace Klaviyo with PushEngage?

No. Klaviyo sends email and SMS; PushEngage does not. PushEngage adds the channels Klaviyo does not cover, starting with web push, plus in-app messages, WhatsApp automation, and a chat widget. Many teams keep Klaviyo for email and add PushEngage beside it.

Does PushEngage integrate with Klaviyo?

Not natively today. The two run side by side on the same store without conflict. If you want data to move between them, PushEngage has a REST API and a Zapier integration on every plan, and webhooks on Growth.

Can PushEngage reach shoppers who never give an email?

Yes. A web push subscription is a browser permission, so a visitor can subscribe with one click and never fill in a form. That is the audience an email-first tool cannot reach until the shopper hands over an address.

Klaviyo already does mobile push. Why add PushEngage?

If app push is all you need and your app runs the Klaviyo SDK, Klaviyo includes it on every plan. Teams add PushEngage for web push on desktop and mobile browsers, which Klaviyo does not send, and for in-app messages, WhatsApp automation, and the chat widget in one dashboard.

What does PushEngage cost on top of Klaviyo?

There is a free plan for 200 subscribers. Paid plans start from $8/month, billed yearly (first-year price). At standard renewal, 20,000 push subscribers cost $1,020 a year on Business or $1,828 a year on Growth, which adds cart recovery, alerts, and WhatsApp automation. Your Klaviyo plan does not change.

Will shoppers get too many messages from email and push?

Give each channel its own job and cap it. PushEngage lets you set daily and weekly frequency caps on triggered campaigns (Growth and above), quiet hours inside Workflows, and timezone sending on Premium and above, so push fills the gaps email leaves instead of repeating it.

Does PushEngage work on Shopify alongside Klaviyo?

Yes. PushEngage installs from the Shopify App Store for Shopify and Shopify Plus, and as a plugin on WordPress and WooCommerce. It does not touch your Klaviyo forms, flows, or scripts.

Keep comparing

Other tools teams weigh against PushEngage.

Each comparison is checked against the other vendor’s own pages, with the date on the table.

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PushEngage vs Klaviyo: keep the email, add the browser.