Where can I see a summary of the subscriber’s data?

The analytics section can give you an idea about the trends of your campaigns, subscribers statistics & region.

Three different options can help you understand subscriber analytics –

  • Summary
  • Subscriber Statistics
  • Subscription Opt-in Analytics

Summary for each site can be seen under Analytics > Summary. Here you can see the subscriptions in Day-wise, Week-wise, or Month-wise data in the given date range. This screen will help you see new subscribers, daily unsubscribes & collective views, clicks against all notifications sent in a day.

Subscriber Statistics helps you understand the demographics of a subscriber. You can navigate to Analysis > Subscriber Statistics. You can see the subscribers summary in the below segments as mentioned in the screenshot :
1. Country
2. Browser
3. Device

Subscription Opt-in Analytics: To see the data show up in this section, you will have to enable Opt-in Analytics by navigating to Settings > Subscription settings > Opt-in Analytics > check the box & click on Update as shown below :

And then, when you navigate to Analytics > Subscription Opt-in Analytics, you can see a funnel view of the opt-in performance. It gives a holistic view of people who clicked on allow, block or close. It also includes the analytics of the recovery widget – ‘Get notification widget’ which means people who opted in through this method. You can see this data in daily, weekly & monthly view.

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Last updated on April 9th, 2021

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