[Insider Secrets] How MyDeal Got an Insane 20% Boost in Revenue Using Push Notifications

MyDeal.com.au is an Australian retail marketplace with over 200,000 products and 2,000 lifestyle departments including Furniture, Home & Garden, Fashion, Tools & Equipment, Electronics, and Baby & Kids products.

Author Image
Optin Rates
Author Image
Increase in Revenue
Author Image
CR on Abandoned Carts
MyDeal Logo
“Push Notification is a great medium to bring in bulk traffic, especially for sales events like Christmas day sales or boxing day. As Christmas day sales initiate at a specific time and almost all major retailers use this event to promote their sales. With Push Notifications, you can straight away bring the user in before the official launch time.”

Suhaib Anwar

CEO, MyDeals Australia

The Marketing Challenge

MyDeal was already using different marketing channels like e-mail, ads, content, and more. They were looking for another marketing channel that can add value to their marketing mix with proven results. They needed a marketing tool that would be:

  • Easy to integrate
  • Easy to use
  • Advanced feature for e-commerce
  • Easy to scale when needed

That’s where PushEngage came into the picture.

How PushEngage Helped MyDeal

PushEngage has many push notification features that help e-commerce businesses achieve their target revenue.

MyDeal started using regular push notifications to inform its subscribers about daily deals and ongoing sales. But the game changed completely when they also started using cart abandonment push notifications.

Increasing Subscribers

The first step was to rack up push notification subscribers for MyDeal. PushEngage offers a variety of subscription opt-in types and the one that they chose was a single-step optin with an overlay.

MyDeal Optin

That popup converted website visitors into subscribers at an incredible 15% optin rate.

Pro Tip: If you’re getting started with push notifications, you should check out this article on how to style your push notification optins.

Generating Repeat Sales

MyDeal was able to re-engage with customers repeatedly with top deals across all product categories. PushEngage was bringing in 2.5% of total traffic. In total, MyDeal received an overall 20% lift in revenue using all push notification campaigns.

MyDeal push notification

They implemented the right strategies to tackle cart abandonment with a 4% CR (conversion rate).

Instant Customer Engagement

With PushEngage you can re-engage with subscribers easily and get high repeat traffic.

MyDeal flash sale push notification

Cost-Effective Communication Channel

MyDeal found PushEngage’s pricing to be way more reasonable than other push notification vendors.

PushEngage pricing breakdown

And it was super easy for them to decide what billing plan they needed. PushEngage offers dynamic pricing based on your subscriber count and the features you need.

The Impact of Using PushEngage

Using PushEngage, MyDeal was able to reach out to customers more efficiently and effectively with their flash sales. MyDeal was able to boost revenue using Cart Abandonment campaigns in a matter of hours.

MyDeal was able to:

  • Send out deals in a timely manner
  • Retain and re-engage customers
  • Increase their revenue with push notifications
  • Get a 15% optin rate
  • Increase their revenue by 20%
  • Get CR of 4% on abandoned carts

That was the impact of using PushEngage for MyDeal. PushEngage is the #1 push notification software in the world. You can use PushEngage to grow your traffic and engagement with the help of automated campaigns. So, if you’d like to grow your business like MyDeal, get started with PushEngage today!

Engage and Retain Visitors After They’ve Left Your Website

Increase the value of every web visit with Push Notifications that are hard to miss.

  • Forever Free Plan
  • Easy Setup
  • 5 Star Support