[Insider Secrets] How MyDeal Got an Insane 20% Boost in Revenue Using Push Notifications
MyDeal.com.au is an Australian retail marketplace with over 200,000 products and 2,000 lifestyle departments including Furniture, Home & Garden, Fashion, Tools & Equipment, Electronics, and Baby & Kids products.
CEO, MyDeals Australia
The Marketing Challenge
MyDeal was already using different marketing channels like e-mail, ads, content, and more. They were looking for another marketing channel that can add value to their marketing mix with proven results. They needed a marketing tool that would be:
- Easy to integrate
- Easy to use
- Advanced feature for e-commerce
- Easy to scale when needed
That’s where PushEngage came into the picture.
How PushEngage Helped MyDeal
PushEngage has many push notification features that help e-commerce businesses achieve their target revenue.
MyDeal started using regular push notifications to inform its subscribers about daily deals and ongoing sales. But the game changed completely when they also started using cart abandonment push notifications.
The first step was to rack up push notification subscribers for MyDeal. PushEngage offers a variety of subscription opt-in types and the one that they chose was a single-step optin with an overlay.
That popup converted website visitors into subscribers at an incredible 15% optin rate.
Pro Tip: If you’re getting started with push notifications, you should check out this article on how to style your push notification optins.
Generating Repeat Sales
MyDeal was able to re-engage with customers repeatedly with top deals across all product categories. PushEngage was bringing in 2.5% of total traffic. In total, MyDeal received an overall 20% lift in revenue using all push notification campaigns.
They implemented the right strategies to tackle cart abandonment with a 4% CR (conversion rate).
Instant Customer Engagement
With PushEngage you can re-engage with subscribers easily and get high repeat traffic.
Cost-Effective Communication Channel
MyDeal found PushEngage’s pricing to be way more reasonable than other push notification vendors.
And it was super easy for them to decide what billing plan they needed. PushEngage offers dynamic pricing based on your subscriber count and the features you need.
The Impact of Using PushEngage
Using PushEngage, MyDeal was able to reach out to customers more efficiently and effectively with their flash sales. MyDeal was able to boost revenue using Cart Abandonment campaigns in a matter of hours.
MyDeal was able to:
- Send out deals in a timely manner
- Retain and re-engage customers
- Increase their revenue with push notifications
- Get a 15% optin rate
- Increase their revenue by 20%
- Get CR of 4% on abandoned carts
That was the impact of using PushEngage for MyDeal. PushEngage is the #1 push notification software in the world. You can use PushEngage to grow your traffic and engagement with the help of automated campaigns. So, if you’d like to grow your business like MyDeal, get started with PushEngage today!
Engage and Retain Visitors After They’ve Left Your Website
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