Looking for an easy way to set up WooCommerce cart abandonment campaigns for your website?
Cart abandonment is a serious problem for most eCommerce businesses. According to a study by Baymard Institute, the average documented cart abandonment rate is 70.19%.
That means that you’re losing at least 70% of your sales every day that you don’t take action right now. But I get it. Handling cart abandonment can seem technical and complex. That’s exactly why I wrote this article.
In this article, I’m going to walk you through setting up WooCommerce cart abandonment recovery campaigns with zero technical experience and expertise. Sounds good?
Hadi başlayalım.
NOTE: This article is meant only for WooCommerce users. But if you’re running a Shopify store, you should check out our article on Shopify cart abandonment instead.
What is WooCommerce Cart Abandonment Recovery?
Cart abandonment has a significant impact on eCommerce businesses, as it results in lost sales and revenue.
But it is possible to recover some of these lost sales by implementing cart abandonment campaigns. These campaigns involve sending targeted emails and push notifications to customers who have abandoned their carts, reminding them of the items they left behind and encouraging them to complete their purchase.
Send WooCommerce Order Notifications Today!
Anlık bildirimler, tekrar eden trafiğinizi, etkileşiminizi ve satışlarınızı otomatik pilotta artırmanıza yardımcı olan süper etkili, düşük maliyetli bir pazarlama aracıdır.
By using WooCommerce cart abandonment campaigns, you can increase your chances of recovering lost sales and improving your overall revenue.
Technically, the way cart abandonment works is that your website or app visitors added something to their cart, but didn’t checkout. So, every time someone adds something to their cart and don’t buy it within the next hour, you want to send them a reminder to buy it.
For push notification campaigns, there’s a little bit more. Before you create a cart abandonment campaign, you should also set up a browse abandonment campaign.
Browse abandonment campaigns start when your visitors and users browse something on your site or web app, but don’t add anything to their cart. You can target, convince, and convert customers who:
- Bir ürünü İstek Listesine ekledi, ancak Sepete değil
- Bir ürünü birden fazla kez görüntüledi
- Aynı kategoride 3'ten fazla ürün inceleme
- Belirli bir ürün için siteyi arama
- Bir ürün sayfasında en az 3 dakika kaldı ve satın almadı
A browse abandonment notification ends when your visitor adds something to their cart. After that, a cart abandonment campaign takes over to convert them into paying customers.
A good way to get more conversions from your cart abandonment campaigns is to use offers and discounts. This might be something to think of as part of your coupon marketing strategy or even your push notifications strategy.
In the next section, we will discuss how to set up WooCommerce cart abandonment campaigns and improve your chances of recovering lost sales.
How to Create WooCommerce Cart Abandonment Push Campaigns
I’m going to show you how to create a WooCommerce cart abandonment campaign using PushEngage. PushEngage is the #1 push notification software in the world, and you can set up cart abandonment campaigns right from the PushEngage dashboard.
So, if you haven’t done it already, go ahead and create a PushEngage account. To set up cart abandonment recovery campaigns, you’ll need to get the Growth Plan of PushEngage. So, select the Growth Plan and finish setting up your PushEngage account.
Ardından, bu eğitime devam etmek için kontrol paneline gidin.
Step #1: Enable Browse and Cart Abandonment Push Campaigns
PushEngage comes with pre-built browse and cart abandonment push notification campaigns. All you have to do is install the PushEngage WordPress plugin and activate your campaigns!
Head over to Settings » Integrations tab and under the WooCommerce section.
Anahtarı açarak 'Sepet Terk Etme' ve 'Göz Atma Terk Etme'yi etkinleştirin.
And it’s done! You now have automated push notification campaigns that will turn casual browsers into shoppers and recover lost sales on autopilot.
Step #2: Edit Your Push Notification Campaigns
If you want, you can edit the automated push notification campaigns to recover abandoned carts. PushEngage gives you full control over your campaigns.
Go to Triggered Campaigns and add multiple notifications to your campaign.
Her bildirim için gecikmeyi ve koşulları belirtin ve yedek değişkenler ekleyin.
Step #3: Prevent Notification Overload
Under Trigger Settings, limit the frequency of notifications to prevent spamming your customers. Here, you can choose a daily or weekly limit.
For example, if you have 2 notifications for a daily limit, then add 14 for the weekly limit, so that even if people abandon more than 2 products a day, they are not spammed with all push notifications.
Bu kampanyalar için UTM Parametreleri de ekleyebilirsiniz, böylece Google Analytics'te izlemeniz daha kolay olur.
Tetikleyicileri ayarladıktan sonra, değişikliklerinizi kaydedin ve kampanyaları etkinleştirin. Etkinleştirilirse, kampanya analizlerini görüntüleyebilir ve hedef gelirin dönüşümünü görebilirsiniz.
And that’s all there is to making more money from your business!
Kişiselleştirilmiş Sepet Terk Kampanyaları Nasıl Oluşturulur
Özel öznitelikler kullanarak kişiselleştirilmiş sepet terk kampanyaları oluşturabilirsiniz.
Bu, PushEngage'ı Müşteri İlişkileri Yönetimi (CRM) yazılımınızla bağlayarak her müşteri için kişisel ayrıntıları alabileceğiniz anlamına gelir. Varsayılan olarak PushEngage, her müşteri için cihaz ve coğrafi konum bilgilerini yakalar. Ancak PushEngage Öznitelikler API'sini kullanarak kişiselleştirme aralığını genişletebilirsiniz.
You can create custom abandoned cart push notifications with the user’s name, like this one:
Or add more elements, such as a price drop or unused loyalty points:
Veya başka ürünleri çapraz satış yapın:
API'lerimizi kullanarak kurabileceğiniz kampanya türlerinin gerçekten sınırı yok. İstediğiniz gibi kullanın!
You Set Up WooCommerce Cart Abandonment: What’s Next?
Bu kadar, millet!
Bunu faydalı bulduysanız, sepete terk oranını nasıl azaltacağınıza dair makalemize de göz atmalısınız. Orada gerçekten faydalı fikirler var.
And if you’re just starting out with push notifications, you should try out PushEngage. PushEngage is the #1 push notification software in the world, and you can create a whole range of push notification campaigns using PushEngage.
If you’re not 100% convinced, you should check out these resources on how to effectively use push notifications:
- Müşteri Etkileşimini Artırmak İçin 7 Akıllı Strateji
- Anlık Bildirimler Etkili mi? 7 İstatistik + 3 Uzman İpucu
- 2021'de Blogunuzdan Para Kazanmanın Kanıtlanmış 7 Yolu
- Anlık Bildirimleri Ne Zaman Kullanmalı (Ve Ne Zaman KULLANMAMALI) (2021)
- Size İlham Verecek 15 Anında İletme Bildirimi Metin Örneği
Bu nedenle, henüz yapmadıysanız, bugün PushEngage'i kullanmaya başlayın.
