Calendars don’t know your users.
Behavior fires the
trigger.
Triggered campaigns fire on the events your product and site already emit: signups, page visits, inactivity thresholds, custom events. The message lands at the moment of intent, not on a schedule.
“We are able to reach our customer base in almost an instant. Email would have been too slow to put together in an emergency.” John Smith · CEO
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Why it works
The right moment beats the right copy.
A mediocre message at the perfect moment outperforms a perfect message a day late. Triggers put timing on your side.
Start and stop conditions
START the campaign when a user browses; STOP it the moment they add to cart. Campaigns respond to behavior in both directions.
Custom events from your stack
user_signed_up, seven_days_inactive, usage_below_threshold: any event your product fires can trigger a campaign, via one documented API call.
Frequency capping built in
Daily and weekly per-subscriber limits keep automation from becoming noise, so the channel stays healthy while campaigns scale.
How it works
From usage signal to re-engaged user.
Sequences, not one-off pings
A trigger can start a multi-step sequence: reminder now, social proof tomorrow, incentive on day three, and the whole thing stops the moment the user converts.
- Multi-step sequences with per-step timing
- Auto-stop on conversion events
- Templates for cart, browse, and re-engagement flows
Every trigger reports its revenue
Goal tracking attributes conversions to the exact trigger and step that drove them, so the activation curve you repaired shows up in numbers.
- Per-trigger and per-step attribution
- UTM parameters flow into GA4 and your BI stack
- A/B test trigger copy, Premium and up
What’s included
Exactly what you’re buying, on one dashboard.
Any event on your site or in your product can fire a message at the intent window. The trigger engine is the nervous system every PushEngage channel plugs into.
Custom event triggers
user_signed_up, seven_days_inactive, trial_expiring, or any event you define. Custom events require Growth and above.
See trigger optionsWorkflows with webhooks
Drag-and-drop journeys that fire on triggered events, with webhook nodes at Growth and above.
Explore WorkflowsBehavior segments
Triggered events feed segment definitions so cohorts update automatically as users move through the funnel.
See segmentationPersonalization and attributes
Pass event properties into the notification: product name, order total, days inactive. Makes every message relevant.
PersonalizationTransactional alerts
Order confirmations, shipping updates, and account events tied directly to the trigger that fires them.
Transactional pushGoal tracking
Measure triggered campaigns in revenue, not just clicks. Attribution flows to the workflow that converted.
See goal trackingSDK custom events for apps
The same trigger engine accepts custom events from iOS, Android, React Native, and Flutter SDKs.
App push overviewIntegrations & developers
Every event, every channel. Documented endpoints, no console lock-in.
HubSpot lifecycle stages, REST webhooks, and SDK custom events all plug into the same trigger engine.
HubSpot
Trigger push from HubSpot lists and lifecycle events without an engineering ticket. Contact state in HubSpot maps directly to push cohorts.
HubSpot integrationREST API & webhooks
Every console operation available as a documented endpoint. Webhooks fire on events so no polling is needed.
API documentationTriggered events
Bind any product event to a push: signup, activation, seven_days_inactive, trial_expiring. Growth plan for custom events.
Triggered notificationsMobile app push
iOS, Android, React Native, and Flutter SDKs on the same account. One subscriber engine, one dashboard.
App push overviewThe numbers
Timing, measured.
“We are able to reach our customer base in almost an instant. Email would have been too slow to put together in an emergency, and social media organic posts only reach a fraction of the following.”
John Smith
CEO
Related
More from the automation toolkit.
Behavior segments
Triggered events keep cohort definitions current automatically.
Behavior segmentsTransactional push
Order and shipping events bound to the trigger that fires them.
Transactional pushRe-engagement drip
Dormant users triggered back into the funnel on the channel that lands in seconds.
Re-engagement dripHubSpot integration
Trigger push from HubSpot lists and lifecycle events without an engineering ticket.
HubSpot integrationFAQ
Questions, answered.
What can fire a trigger?
Page visits, cart and checkout events, inactivity thresholds, and any custom event your product emits through the API or Google Tag Manager. If your stack can name the moment, PushEngage can act on it.
Can campaigns stop themselves?
Yes. Every trigger takes start and stop conditions, so a recovery sequence ends the instant the user converts instead of nagging them afterward.
Will automation spam our subscribers?
Frequency capping sets daily and weekly per-subscriber limits across campaigns, keeping the channel healthy as automation scales.
How much engineering does this need?
Site-behavior triggers work with zero code. Custom events take one API call or a GTM tag from your existing setup; the documented endpoint is the whole integration.
Catch the moment. Every time.
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