(Legacy) How to use Drip Campaign with PushEngage?

Drip campaigns or Drip Autoresponders are a new concept in Web Push Notifications. We will try to make the task easier and describe specific steps to run these in PushEngage.

You can enable a Web Push Notification Autoresponder campaign and send it to all subscribed users or to a list/segment of users in PushEngage. To segment your users into specific lists, this can happen on specific pages, or when the user specifically subscribes to a curriculum of notifications.

How to Use Drip Campaigns in Web Push Notifications?

Step 1 – Login to your PushEngage dashboard and navigate to Automation > Drip Autoresponder. Click on “Create Drip Autoresponder”.

Create Drip With PushEngage

Step 2 – Now Create the Auto Responder Series and we configure the UTM variables for tracking.

UTM Parameters With Drip

Step 3 – Set The Delay – Now Create series of Notifications to be sent after 10 mins or 1 hour and after 1 day as an example.

First Drip Notification
Second Drip Notification

Once you have completed these Drip Campaigns, you would be interested in seeing how each of the stages of notification is performing.  For that Visit Autoresponder Analytics and Click on the Just Created Drip Campaign.

Drip Analytics

Your drip autoresponder is all set now. That is it, sit back and watch traffic increase and visitors engage and come back to your site with the Drip campaigns.

How to Personalize The Drip Campaign?

To personalize the drip or if you wish to send it to a particular group of people/segment or to a geolocation you can select the relevant segment name or the geolocation you wish to notify from thee dropdown

Personalize your Drip Campaign using PushEngage

Further, this campaign can be used to build Form abandonment, cart and browser abandonment campaign using drip notifications as well.

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Last updated on March 1st, 2022

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