The cart reminder they’ll actually read,
with a
read receipt.
WhatsApp cart recovery reaches shoppers on the app they check hourly, with pre-approved templates carrying the product, the price, and the way back to checkout.
“Web push notification was a totally new channel that we added to our marketing stack and is continuously adding revenue on a daily basis ever since. Would highly recommend it to all online retailers.” Suhaib A · Head of SEO
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Why it works
Recovery for customers who live in chat.
In markets where WhatsApp is the internet, the cart reminder belongs in the chat list, not an unopened inbox.
Templates built to recover
Product, price, and a one-tap path back to checkout, in a pre-approved format that lands the moment the timer fires.
Timed to the intent window
Recovery fires minutes after abandonment, then escalates politely, and stops the instant the shopper completes checkout.
Complements push recovery
Web push catches the browser; WhatsApp catches the phone. Together they cover the shopper wherever the decision resumes.
How it works
From abandoned cart to chat-app checkout.
One trigger, both channels
The same cart event drives push and WhatsApp recovery, sequenced so channels reinforce each other instead of colliding.
- Shared cart triggers across channels
- Waterfall sequencing between push and WhatsApp
- Auto-stop on completed checkout
Recovery you can attribute
Goal tracking reports recovered revenue per channel, so you can see exactly what WhatsApp adds on top of push in your markets.
- Per-channel recovery attribution
- Delivery and read reporting
- Free click-to-chat widget included
What’s included
Exactly what you’re buying, on one dashboard.
In markets where WhatsApp is the inbox, cart recovery that does 5 to 8 percent on email does 15 to 25 percent on WhatsApp, and it reports into the same dashboard as your push recovery.
WhatsApp cart abandonment sequences
Pre-approved marketing templates with order details and a direct checkout link. The sequence sends, pauses, and stops on purchase automatically.
See recovery sequencesPre-approved marketing templates
All recovery messages run on Meta-approved templates. PushEngage manages the approval process via Meta Cloud API, no BSP contract needed.
About template approvalTwo-way replies
A customer who replies to the recovery message lands in a live WhatsApp thread. Your team answers from the app they already check.
See two-way messagingWhatsApp order updates
Add transactional order notifications alongside recovery campaigns. Both run from the same WhatsApp Automation setup.
See order updatesWeb push cart recovery
Push recovery runs alongside WhatsApp for subscribers outside WhatsApp markets. Both channels share one dashboard and one attribution view.
See push cart recoveryAttribution
WhatsApp recovery revenue reports into the same goal-tracking dashboard as push, so you see the combined recovery number in one place.
See goal trackingBridge: Browse abandonment
Catch intent before the cart. Browse abandonment on push captures the 97% who viewed but never carted, feeding the recovery funnel from the top.
See browse abandonmentIntegrations
Connects to the stores you already run. Meta Cloud API, productized.
WhatsApp Automation runs from the same PushEngage plugin that handles push campaigns. No BSP contract, no separate account, no second vendor to manage.
WooCommerce
The PushEngage WooCommerce plugin connects WhatsApp Automation directly to your store events. Order updates, cart recovery sequences, and reorder reminders all run from the same WordPress admin.
WhatsApp for WooCommerce
Shopify & Shopify Plus
WhatsApp recovery campaigns run alongside Shopify push notifications from the same PushEngage app, with shared attribution back to the same dashboard.
Shopify Plus appMeta Cloud API, productized
Send and receive WhatsApp messages via Meta Cloud API with no BSP contract. PushEngage handles the API layer so your team never negotiates directly with Meta.
WhatsApp Automation setupREST API & webhooks
Trigger WhatsApp campaigns from any custom event pipeline or order management system via the documented REST API.
API documentationThe numbers
Recovery, where reading happens.
“Web push notification was a totally new channel that we added to our marketing stack and is continuously adding revenue on a daily basis ever since.”
Suhaib A
Head of SEO
FAQ
Questions, answered.
Is WhatsApp recovery compliant with Meta’s rules?
Yes. Recovery messages use approved template categories, send only to opted-in customers, and the submission flow for custom templates is built in.
Won’t customers find it intrusive?
Recovery goes to customers who opted in at checkout, sequences are frequency-capped, and everything stops the moment they buy. In WhatsApp-first markets this is the expected experience.
Should we run WhatsApp or push recovery?
Both, sequenced. Push fires first in the browser; WhatsApp follows on the phone where delivery certainty is highest. Attribution shows each channel’s contribution.
What does it cost?
WhatsApp messaging prices with your PushEngage plan, and push recovery rides the same subscription. Paid plans carry a 14-day money-back guarantee.
Recover carts where messages get read.
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