Looking for a way to increase your Average Order Value?
Average Order Value (AOV) is one of the simplest eCommerce metrics to look at to analyze business growth. But how do you increase it? Does increasing AOV actually help your business?
In this article, we’re going to take a deeper look at what average order value, why you should optimize it, and some really easy ways to increase your AOV.
よさそうですね？さあ、始めましょう。
PushEngageは世界No.1のプッシュ通知プラグインです。無料で入手！
- What is Average Order Value?
- Is Average Order Value the Best eCommerce Metric?
- Ways to Increase Your Store's Average Order Value
- #1. Create a Minimum Order Value for Free Shipping
- #2. Bundle Products and Create Packages
- #3. Upsell and Cross-Sell Complimentary Products
- #4. Increase Average Order Value Using Loyalty Programs
- #5. Add a Live Chat to Your Site
- #6. Use Audience Segmentation to Increase Conversions
- #7. Downsell Addons
- #8. Use an Exit-Intent Popup for Higher Sales
- #9. Add a Click to Subscribe Button to Your Popup
- #10. Create a Welcome Campaign
- #11. Create Time-Sensitive Offers
- #12. Offer Social Proof Through the Checkout Flow
- #13. Add Multiple Payment Options
- What to do After Increasing Your Average Order Value
What is Average Order Value?
Average order value (AOV) is a metric that measures the average amount of money spent per order on a website or in an eCommerce store. You can calculate it by dividing the total revenue by the number of orders.
For example, if a store had 100 orders and a total revenue of $10,000, the AOV would be $100 ($10,000 / 100 orders).
AOV is an important metric for your business because it can help you understand the value of your customer base and identify opportunities to increase sales. By increasing the AOV, your business can generate more revenue from each customer, which can help them grow your overall sales and profitability.
There are several strategies you can use to increase their AOV, such as offering bundle discounts, upselling related products, and using bundle pricing. By effectively implementing these strategies, you can drive more sales and increase their AOV over time. We’ll talk about it in more detail soon.
Is Average Order Value the Best eCommerce Metric?
While increasing average order value (AOV) can be a useful way to grow a business, there are a few potential drawbacks to consider. Increasing your AOV may:
- Lead to higher customer acquisition costs: To increase AOV, you may need to invest more in marketing and customer acquisition efforts. This can increase the cost of acquiring new customers, which may impact the overall profitability of the business.
- Not be sustainable in the long term: Increasing AOV may not be a sustainable strategy in the long term, as customers may eventually reach a point where they are unwilling to spend more on each order. So, it’s best to focus on AOV when you’re running a seasonal sale.
- Lead to customer dissatisfaction: If you focus too heavily on increasing AOV, you might annoy your customers by pushing them to buy more products than they need or want. This can lead to customer dissatisfaction and potentially harm your business’s reputation.
- Not be feasible for all businesses: Depending on the nature of your business and its products, it may not be feasible to increase AOV. For example, if you sell low-priced products, you may have a harder time increasing AOV than businesses that sell higher-priced products.
Overall, it’s important to carefully consider the potential drawbacks of increasing AOV and take a balanced approach. Short term growth may force you to lose loyal customers that would have had a lasting impact on your business.
Ways to Increase Your Store’s Average Order Value
Now that you understand what Average Order Value is and why you should care, it’s time to check out how to increase your AOV. Keep in mind that almost all our tips require some marketing tool or the other. Before you start optimizing your AOV, you need to be 100% sure that you need to focus on it at all.
#1. Create a Minimum Order Value for Free Shipping
Free shipping can get you a lot of sales. But if you’re looking to increase your average order value, you need to stop giving it away for your cheaper products. One way to do it is to have a Minimum Order Value for free shipping.
The Minimum order value (MOV) for free shipping is the minimum amount of money that a customer must spend in your store to get free shipping on their order. You can use this marketing strategy to encourage customers to spend more money on your website.
When you set a minimum order value, it reduces the amount of money you have to spend on each order for shipping and handling. The reduced cost makes it easier to maintain profitability.
Another reason to implement a Minimum Order Value for free shipping is to nudge your customers to buy more items in a single order. This can increase the Average Order Value pretty easily.
#2. Bundle Products and Create Packages
Bundling products is a common strategy for increasing the average order value (AOV) of a business. By bundling products together and selling them as a package, you can often sell more products at a higher price than if you were to sell them individually.
Here are a few tips for using product bundling to increase your AOV:
- Choose complementary products.
- Offer bundle discounts.
- Use bundle pricing.
If you stick to these three basic principles, you can create packages that sell like hot cakes. It’s a great way to increase your Average Order Value.
#3. Upsell and Cross-Sell Complimentary Products
Amazonによると、売上の35％はクロスセルから来ています。クロスセルプッシュ通知は、顧客に自動的に商品をクロスセルするキャンペーンです。既存の顧客に販売する可能性が60〜70％高いため、クロスセルプッシュ通知は売上を増やすのに役立ちます。
Upselling is a method of getting users to upgrade to a more expensive product or a better version of a product that they’re already buying. Cross-selling is selling related or complementary products to a customer.
Cross-selling and upselling are the most effective methods of marketing. You can easily increase your Average Order Value (AOV) using cross-selling and upselling campaigns. One easy way to do it is to create cross-selling push notifications like this one:
Check out this article for a step-by-step guide on how to create cross-selling push notifications. You can use the same technique to create upselling notifications as well.
#4. Increase Average Order Value Using Loyalty Programs
Reality check: It’s cheaper to retain an existing customer than it is to get and onboard a new client. If you’re focusing on getting new customers all the time, it may be a good idea to also spend a part of your budget and time to retain your existing customers.
So, what can you do? One really simple way to make your customers feel important and valued is to create a loyalty program. And no, loyalty programs aren’t meant just for airlines. Almost every big brand has a rewards program now. One easy way to do it is to use push notifications like this one:
And if you want to take it one step further, you can reward your loyal customers in different ways.
ロイヤルティプログラムに慣れておらず、以前に設定したことがない場合は、Yotpoを試してみてください。Yotpoは、ウェブサイト用のインスタントロイヤルティプログラムの作成を支援します。そして、それを実装するためにコードを知る必要はまったくありません。
#5. Add a Live Chat to Your Site
Having a live chatbox on your site can be really effective tool for website engagement. Using a live chat tool on your site, you can easily set up chatbox triggers for:
- 顧客が商品ページやチェックアウトページに多くの時間を費やしている場合
- 顧客が商品をカートに追加したが、支払いができない場合
- カートの価値が高い顧客にクーポンや割引を提供する場合
These are all automated triggers that can help you convert a lot of potential customers very quickly. We recommend using LiveChat.
LiveChat is a live chat tool for conversational marketing and sales. If you’re selling products online or collecting leads for an agency, we highly recommend using this plugin.
The chatbox will ping your customers when any of the automated triggers get fired. And from there, you can have a Customer Service rep take over and help the customers make a purchase decision.
#6. Use Audience Segmentation to Increase Conversions
Segmenting your audience by interests and behavior makes your campaigns more click worthy. If you send offers and promotions that are more relevant to your audience, your conversions will skyrocket.
For instance, if you segment your push notification subscribers, you will get far better clicks on them.
購読者を自動的にセグメント化すると、パーソナライズされたプッシュ通知キャンペーンを非常に簡単に送信できます。そうすることで、プッシュ通知のクリック率を向上させ、サイトへのリピートトラフィックを増やすことができます。
And this is super easy to set up with PushEngage. Normally, you’d have to use a Javascript API to create segments. With PushEngage, you still have that option, but the easiest way to do it is from your PushEngage dashboard. Head over to Audience » Segments and click on Create a New Segment:
そして、閲覧しているURLに基づいて購読者を自動的にセグメント化するルールを作成します。
この例では、「Sample Segment」という名前のセグメントを作成しました。これは、サイトのURLに「examples」という単語が含まれている場合に購読者を自動的にセグメント化します。ここでは、好きなキーワードをほぼすべて使用できます。
ルールに満足したら、Createをクリックします。
#7. Downsell Addons
Downselling is a sales technique where you try to persuade a customer to purchase a less expensive product or service, instead of the one they initially wanted. This can be done for a variety of reasons, such as if the customer doesn’t have the budget for the more expensive option, or if the less expensive option meets their needs just as well.
Think of a store that stocks candy and cigarettes at the checkout. Downselling works best on impulse purchases and addons. There are a few strategies you can use when downselling addons:
- Explain the value of the less expensive option: Explain how the lower-priced addon still meets the customer’s needs and provides value.
- Highlight the drawbacks of the more expensive option: Point out any downsides or unnecessary features of the more expensive addon that the customer may not need.
- Offer alternatives: Suggest other options or addons that may be more suitable for the customer’s needs and budget.
- Use scarcity or urgency: Create a sense of urgency by mentioning limited availability or a limited-time offer on the less expensive option.
It’s important to be honest and transparent with the customer, and to never pressure them into making a decision. Instead, focus on helping them make an informed choice that best meets their needs and budget.
#8. Use an Exit-Intent Popup for Higher Sales
Exit intent popups are a type of marketing tool that is designed to capture the attention of website visitors who are about to leave the site. These popups typically appear when a visitor moves their cursor outside of the browser window or scrolls to the bottom of the page, indicating that they are about to leave.
Exit intent popups are a type of marketing tool that is designed to capture the attention of website visitors who are about to leave the site. These popups typically appear when a visitor moves their cursor outside of the browser window or scrolls to the bottom of the page, indicating that they are about to leave.
Exit intent popups can be used to try to persuade visitors to stay on the site and make a purchase or take some other desired action. It’s important to use exit intent popups sparingly and in a way that is respectful of the visitor’s experience. Overusing popups or using them in a way that is intrusive or annoying can lead to a negative user experience and may ultimately harm your sales efforts.
#9. Add a Click to Subscribe Button to Your Popup
プッシュ通知は、ウェブサイトのトラフィックとエンゲージメントを自動で増やすのに役立ちます。オンラインストアを運営している場合は、PushEngageが自動eコマースプッシュ通知の作成を支援することで、売上を伸ばすのにも役立ちます。
無料で開始できますが、ビジネスの成長に真剣に取り組んでいる場合は、有料プランを購入する必要があります。また、プッシュ通知サービスを購入する前に、プッシュ通知のコストに関するこのガイドを確認してください。
PushEngageで得られるものを簡単に見てみましょう。
- コンバージョン率の高い自動キャンペーン
- 複数のターゲティングおよびキャンペーンスケジュールオプション
- 目標追跡と高度な分析
- スマートA/Bテスト
- 専任のサクセスマネージャー
ビジネスのトラフィック、エンゲージメント、売上を伸ばしたいのであれば、PushEngageが断然最良の選択肢であることがわかるでしょう。予算が限られている場合は、プッシュ通知で少しクリエイティブになることもできます。
まず、OptinMonsterのサイドバーからポップアップにHTMLブロックを追加します。
ここで、プッシュ通知購読者を収集するためのコードを追加します。まず、クリック可能なボタンを作成するために、次のコードを貼り付けます。
<button onclick="subscribeOnClickButton()" style="border: none; width: 100%; padding-left: 15%; padding-right:15%; text-align: center; display: inline-block; color: white;">Get Updates via Push Notifications</button>HTMLを追加できる場所にコードを貼り付けます。
もちろん、スタイルを調整して、より魅力的に見せることもできます。次に、ボタンをクリックしたときにプッシュ通知購読者を収集するようにします。
PushEngageのホームページにアクセスし、開始するボタンをクリックします。
次に、PushEngage を試すために無料プランを選択するか、ビジネスの成長に真剣に取り組んでいる場合は有料プランを選択します。有料プランには、より多くのキャンペーンオプションと、さらに大きな購読者リストを構築する機能が付属しています。
あなたのPushEngageダッシュボードで、サイト設定 »サイト詳細に移動し、セットアップ手順を表示するにはここをクリックボタンをクリックします。「任意のサイト」の下に、インストールコードが表示されます。
警告：ダッシュボードから取得したコードをコピーする必要があります。コードはPushEngageユーザーごとに固有です。画像内のコードをコピーしてプッシュ通知購読者を収集することはできません。
PushEngageダッシュボードにコードが表示されたら、2番目のスクリプトを取得し、追加のコードをいくつか追加します。最終的なコードは次のようになります。
<script src="https://clientcdn.pushengage.com/core/02a6e92667ae2279fcba8932356c1d93.js" async></script>
<script> window._peq = window._peq || [];
function subscribeOnClickButton(){
window._peq.push(['subscribe',{}.pe,function(res){
console.log(res);
}]);
}
</script>このコードを OptinMonster のHTML ブロックに、ボタンのコードの直後、<div></div> コードブロックの間に挿入すれば完了です！
#10. Create a Welcome Campaign
A website welcome message is a perfect way to re-engage with your audience without being intrusive. Your subscribers will WANT a way to confirm that they’re really subscribed to your emails and push notifications. Creating an automated sequence of welcome push notifications is the perfect way to onboard website visitors.
例を見ていく中で、このシンプルなキャンペーンでどれだけ多くのことができるかを正確に探っていきます。
But for now, just know that if you haven’t created your website welcome yet, you really need to start right now. It’s not like you can only use emails and push notifications either. If you’re using popups on your website, you should check out welcome mats.
If you’re trying to create epic popups with welcome messages you should get started with OptinMonster. OptinMonster is the world’s best conversion optimization toolkit and it’s super easy to create popups to convert more website visitors into email subscribers.
You get a ton of advanced options such as using the visitor’s username, location, dates, and more to personalize your welcome popups. And the best part is that you can target new and returning visitors with different campaigns to convert them in a more organic way.
#11. Create Time-Sensitive Offers
If you have a sales promotion coming up, you simply must add a countdown timer to your site. We’ve tested animated timers to grow our own sales and the results and incredible.
Using a countdown timer can be an effective way to increase sales by creating a sense of urgency and encouraging customers to make a purchase before the timer runs out.
The duration of your countdown timer should be appropriate for the nature of your offer. If you’re offering a limited-time discount, a timer that counts down from a few hours or a day might be appropriate. For a more significant offer, you might want to use a timer that counts down from a week or more.
#12. Offer Social Proof Through the Checkout Flow
Social proof is the practice of telling your website visitors that other people trust your business and buy from you. There are several forms of social proof that you can include on your website such as:
And more. We recommend using TrustPulse to create popups like this one for social proof:
TrustPulseが何であるかを初めて知る方のために、要点をまとめました…
TrustPulseは、あらゆるサイトに追加できるソーシャルプルーフソフトウェアです。ソーシャルプルーフのポップアップを作成し、サイトのコンバージョンを即座に向上させます。TrustPulseはオンラインで商品を販売するサイトに最適です。しかし、非常にシンプルで強力、かつ使いやすいので、ブログサイトにTrustPulseをインストールしてエンゲージメントを高めることもできます。
Check out our full review of TrustPulse to get a better idea of how you can use it to create social proof for your site.
#13. Add Multiple Payment Options
Stripe allows credit card payments on your WordPress site. The best part is that the payment gateway allows multiple payment formats including recurring payments.
To be clear: Your customers don’t need a Stripe account to pay using credit cards. They can simply buy from your site as they would with any credit card processor.
It’s also used by some of the biggest names in the world including Target, Lyft, and UNICEF. So, you know that you can trust your payments to always get processed.
But the #1 reason why we like Stripe so much is their transparency. There are no hidden fees. If you’ve used PayPal to accept payments before, you know how much of a problem hidden fees can be with other payment processors and gateways. We recommend using WP Simple Pay to process your payments.
WP Simple Payは、その名の通りです。WordPressサイトでのオンライン決済を簡単にします。使いやすく、非常に信頼性が高く、セットアップにコーディングは一切不要です。
The best part? WP Simple Pay helps you focus on creating products and selling them without having to worry about accepting payments from across the world. It’s also one of the best WordPress Stripe plugins in the world.
すべての顧客情報と支払い情報は、WordPressウェブサイトではなく、Stripeアカウントに保存されます。その結果、プラグインは他の代替手段のようにサイトを肥大化させません。WP Simple Payは、WordPressサイトにStripe支払いを追加する最も簡単な方法を提供します。
そして、WP Simple Payのセットアップは非常に簡単です。
WP Simple Pay Proの主な機能をご覧ください：
- 決済フォームビルダー
- Stripe Checkout決済ページビルダー
- カスタム金額決済
- カスタムサブスクリプションオプション
- クーポンコードによる割引
- 代替決済方法
- カスタマイズされた決済確認フロー
その他多数！ WP Simple Pay Proのレビューで、機能の詳細をご覧ください。
What to do After Increasing Your Average Order Value
Now that you know how to increase your Average Order Value, you should look at other important eCommerce metrics as well. One of the easiest ways to grow an eCommerce business is to use push notifications. Check out our article on eCommerce push notifications after you implement the tactics in this article.
Push notifications are a powerful marketing tool that can help you get more traffic, engagement, and sales. Not convinced? Check out these epic resources to get started:
- 放棄されたカートのプッシュ通知を設定する方法（簡単なチュートリアル）
- Web通知WordPressプラグインをサイトにインストールする方法
- プッシュ通知のA/Bテストの実施方法（ベストプラクティス）
- 即時トラフィックを獲得するための7つのプッシュ通知のベストプラクティス
- 21 Best eCommerce WordPress Plugins (Free and Paid)
We recommend using PushEngage to send your push notifications. Once you go through all these resources, you’ll realize that PushEngage is the #1 push notifications software in the market. So, if you haven’t already, get started with PushEngage today!
