こんにちは、Engagelings。
Exciting news: We just added Attributes and Subscriber Fields to the PushEngage dashboard.
Attributes and Subscriber Fields have always been part of the PushEngage API. But with this new update, you can create and manage both right from the dashboard.
In simple terms, we made it so that your developer can set up Attributes and Subscriber Fields to collect and tag data as a one-time exercise. After that, your marketing team can create compelling push notifications from the dashboard without needing any help from the developers!
さあ、始めましょう。
Why Should You Care About Attributes and Subscriber Fields?
Before we dive into why you need to know about Attributes and Subscriber Fields, let’s take a quick look at what they are and why they matter in the first place.
PushEngage only captures 3 pieces of data from your subscribers:
- Their location
- The browser
- The device type
And this is what makes PushEngage GDPR compliant. The software doesn’t capture any identifying data.
But of course, the PushEngage API is super flexible and you can store identifying data for your subscribers using custom code. You can hook the PushEngage API to your CRM or a contact form and keep track of what notifications you’re sending to exactly which subscriber.
That’s exactly why you should care about Attributes and Subscriber Fields.
Subscriber Fields are the default fields available for every subscriber. Subscriber Fields help store additional information about subscribers, such as email, first name, and more. You can design personalized campaigns for your subscribers using the basic personal information of that subscriber.
For example, this push notification uses the subscriber’s name (Wendy) to send a personalized notification:
And you can add data to Subscriber Fields using the PushEngage Identifying Subscribers API to use in your campaigns.
Attributes are used to store additional information about your subscribers. Any data you can use to create behavioral, cultural, occasional, and psychographic segments can be stored as subscriber attributes.
For example, you can create an attribute called ‘payment_expiry_date‘ to store the payment expiry date of your subscribers, and send a reminder campaign before the expiry date.
Or, if you’re tracking content preferences in your subscribers, you can send personalized content recommendations like Spotify does:
And again, you can set this up using the PushEngage Attributes API.
Using Attributes and Subscriber Fields will get you higher click rates and more conversions at a scale you simply can’t achieve with one-on-one messaging or even a general push notification broadcast.
But all these options have existed for a long time. So, exactly what did we change?
What Exactly is the Change?
Previously, you had to do all this from the API exclusively, which meant that only your developer or development team could manage Subscriber Fields and Attributes. Now, if you head over to your PushEngage account and go to Audience » Attributes, you can manage both data types right from the PushEngage dashboard:
Here, you can add a new Attribute fairly quickly.
IMPORTANT: You will still have to use the APIs to add data to your Attributes and Subscriber Fields. The dashboard only allows you to add and manage Attributes visually.
Once you create an Attribute, you can use it in your push notifications to send dynamic, personalized notifications. For example, I just created an Attribute that maps our preferred social media channels for each subscriber.
Now, I can use this attribute in any push notification I send. Let’s say that we do a live-streaming event across multiple social media channels. To get the most viewership, I can ask our subscribers to sign up for the event on their favorite social media channel:
That notification dynamically swaps out the variable for the first name with the actual first name and the favorite social media with the actual channel name. And if that data isn’t available for that subscriber, the fallback option will create a notification that says “Hey, there!” instead of using the first name and “YouTube” instead of using the favorite social media channel.
But that’s not all!
You can even create a Custom Audience using these Attributes. So, if I wanted to send a different signup link or event link for different social media channels, I could do that by creating multiple versions of the same notification and changing the Notification URL.
Simply go to the Audience tab of the notification and select the right attribute.
And then you can simply duplicate the notification and change the URL and value for the attribute to target specific users.
他に何か？
ビジネスを成長させることは大変な仕事であることを私たちは知っています。PushEngageでは、製品とお客様のエクスペリエンスを常に改善する方法を探しています。この新機能は、PushEngageサブスクリプションからさらに多くの価値を引き出すのに役立つようにリリースされました。
Now, you can have your developers set up Attributes and Subscriber Fields once to collect and tag the data, and then have your marketing team send powerful push notifications without needing the developers every time a new campaign needs to go out.
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