Blasts annoy. Segments convert.
Target the cohort that’s
about to buy.
Dynamic segmentation sorts subscribers by behavior, geography, device, and purchase history, and keeps every segment current automatically. VIPs get VIP treatment; first-time browsers get a gentle nudge.
“The ability to tailor your target audience is particularly impressive as you are able to increase your engagement rates as you use the software.” Alex Avery · Database Marketing Executive
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Why it works
The right message, to the right thousand people.
Generic blasts kill opt-in rates. Segmented campaigns raise click-through and protect the list you worked to build.
Segment on real behavior
Pages browsed, products viewed, purchase history, last-seen date: segments build themselves from what subscribers actually do, not what you guess.
Geo, device, and language
Ship the right offer to the right region, in the right language, sized to the device it lands on. TurboSend delivers per-subscriber timezone.
Audience groups for precision
Combine and filter segments into granular retargeting groups: cart abandoners in Germany on mobile who bought before. That specific.
How it works
From one list to a hundred sharp cohorts.
Segmentation starts at the opt-in
Assign segments the moment a subscriber clicks Allow, based on the page they subscribed from. A recipe-page subscriber and a pricing-page subscriber were never the same lead.
- Auto-segment by subscription page and behavior
- Custom attributes via the personalization API
- Segments update themselves as behavior changes
Prove the segment earned its keep
Goal tracking reports revenue per campaign and per segment, so you know which cohorts convert and which need a different message.
- Revenue and engagement per segment
- A/B test copy per cohort, Premium and up
- Opt-in conversion metrics close the loop
What’s included
Exactly what you’re buying, on one dashboard.
Segments built from behavior, geo, device, and language power every channel on the platform. The cohort that is about to buy gets the right message wherever it lands.
Dynamic segments, behavior and geo
Build segments from URL patterns, device type, geography, and language. They update themselves as subscribers match or leave the criteria.
See segmentationAudience groups
Save up to 25 dynamic groups at Business tier and reuse them across campaigns without rebuilding the filter. They stay current automatically.
Audience groupsAttributes and personalization
Segment by custom attributes and reference those same attributes in the notification copy for relevant, personal messages.
PersonalizationSegment-triggered campaigns
When a subscriber enters or exits a segment, it can trigger a campaign automatically.
Triggered notificationsBehavior segments deep-dive
On-site behavior, viewed categories, and purchase history as segment criteria.
Behavior segmentsPer-segment analytics
Revenue attribution and engagement metrics broken down by segment so you know which cohorts convert.
Goal trackingSegments feed all four channels
The same segment definition drives web push, app push, WhatsApp campaigns, and chat targeting from one dashboard.
Platform overvieweCommerce integrations
Segment from your store events. Shopify, WooCommerce, and custom attributes.
Store purchase events, viewed categories, and cart state from Shopify and WooCommerce feed segment definitions automatically.
Shopify & Shopify Plus
The native app for high-volume stores: cart and browse recovery, back-in-stock and price-drop alerts, and revenue attribution. Installed in an afternoon, not a 12-week integration cycle.
Explore the Shopify Plus app
WooCommerce
Launch cart recovery and order campaigns directly from your WordPress admin. Two clicks, same-hour first campaign.
WooCommerce cart recoveryDeep eCommerce integrations
Store events power every channel: cart, browse, price-drop, back-in-stock, and order updates wired from one connection.
See eCommerce integrations
HubSpot
Trigger push from HubSpot lists and events.
HubSpot integrationREST API & webhooks
Every console operation available as a documented endpoint. No dashboard lock-in.
API documentationThe numbers
Precision pays. Here’s the scale behind it.
“PushEngage is quick and easy to implement. The ability to tailor your target audience is particularly impressive as you are able to increase your engagement rates as you use the software.”
Alex Avery
Database Marketing Executive
Related
More from the segmentation toolkit.
Behavior segments
Segments that build themselves from on-site actions.
Behavior segmentsPersonalization
Reference segment attributes in the notification copy for relevant messages.
PersonalizationTriggered notifications
Segment entry and exit trigger campaigns automatically.
Triggered notificationsGoal tracking analytics
Revenue attribution per segment shows which cohorts convert.
Goal trackingFAQ
Questions, answered.
How is this different from basic push segmentation?
Most tools stop at manual lists. Dynamic segmentation updates cohorts automatically from behavior, and audience groups let you combine filters into precise retargeting sets without exports or spreadsheets.
When does segmentation start working?
At the opt-in. Subscribers are assigned segments from the page they subscribed on, and every later action refines their cohort. No cold-start period.
Which plans include it?
Geo and URL segmentation start on the Business plan with 25 audience groups; higher tiers add advanced analytics and A/B testing per segment. You pay only for active subscribers.
Will this need an engineering sprint?
No. Behavioral segments configure from the dashboard. The attributes API is there when your developers want custom properties, not on the critical path.
Stop blasting. Start targeting.
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