Behavior Segments

Your subscribers are telling you.
Segments that listen.

Every page view, cart event, and purchase sorts subscribers into living segments automatically. Campaigns target what people do, not what a stale export says they did.

Alex Avery
“The ability to tailor your target audience is particularly impressive as you are able to increase your engagement rates as you use the software.” Alex Avery · Database Marketing Executive

75,000+ businesses Set up in minutes, no engineering ticket 14-day money-back guarantee

Audience segmentation with URL patterns and custom rules

Trusted by 75,000+ businesses in 150+ countries

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Why it works

Behavior is the only honest survey.

Subscribers won’t fill out preference centers, but they browse, cart, and buy every day. That’s the data segments should run on.

Auto-segment on page visits

Visitors who browse a category join its segment automatically. The sneaker crowd hears about sneakers; nobody hears about everything.

Purchase-history cohorts

First-time buyers, repeat customers, and VIPs each get their own treatment, built from real order data via the store integration.

Combine with audience groups

Stack behavior, geography, device, and attributes into precise retargeting groups, without exports or spreadsheets.

How it works

From click trail to targeted campaign.

Behavioral trigger configuration

Segments that fire campaigns

Behavior doesn’t just sort subscribers; it triggers action. A category browse can start a nurture sequence the same minute it happens.

  • Behavioral triggers on any tracked action
  • Google Tag Manager events supported
  • START and STOP conditions per campaign
See triggered campaigns
Segment filter UI combining behavior and attribute rules

Judge segments by revenue

Goal tracking reports engagement and revenue per segment, so the cohorts that convert get the budget and the ones that don’t get new messaging.

  • Revenue and engagement per segment
  • A/B test per cohort, Premium and up
  • Segments shared across web, app, and WhatsApp
See goal tracking

What’s included

Exactly what you’re buying, on one dashboard.

Segments that build themselves from on-site actions mean campaigns fire on what people did, not what you guessed. Across every channel they subscribed on.

eCommerce integrations

Segments from store behavior. Shopify and WooCommerce events feed the engine.

Viewed category, cart state, and purchase history from Shopify and WooCommerce feed behavior segment definitions automatically.

The numbers

Relevance scales. Noise doesn’t.

400%
higher open rates than email
6×
higher click-through than email
75,000+
businesses on PushEngage
15.2B
notifications delivered in the last 30 days
“PushEngage is quick and easy to implement. The ability to tailor your target audience is particularly impressive as you are able to increase your engagement rates as you use the software.”
Alex Avery Alex Avery Database Marketing Executive

Related

More from the segmentation toolkit.

FAQ

Questions, answered.

How is this different from dynamic segmentation?

It’s the behavioral layer of it. Dynamic segmentation covers geo, device, and attributes; behavior segments add the action stream — visits, carts, purchases — and connect it to triggers that fire campaigns in real time.

Do I need to tag my site?

Store platforms wire the key events automatically. Anything custom rides Google Tag Manager or one documented API call per event.

How current are the segments?

Live. A subscriber joins the cart-abandoner segment the minute they abandon and leaves it the minute they buy.

What does it cost?

You pay only for active subscribers. Audience groups start on the Business plan; deeper analytics arrive at Premium. Paid plans carry a 14-day money-back guarantee.

Target what they do, not what you guess.

Set up in minutes. If PushEngage isn’t the best fit within 14 days, we refund 100%. No questions asked.

Free plan available Set up in minutes Pay only for active subscribers