Looking for must have WordPress plugins to take your business to the next level in 2023?
Growing your business online can be challenging by itself. And then, after you spend hours coming up with ways to grow your business, you hit a brick wall when you realize that there are 100,000+ WordPress plugins to choose from.
Then, you realize that you have to revisit your budget because some of the top plugins in the market are paid plugins.
But here’s the thing: Most of the best WordPress plugins for sustainable growth come with free versions that you probably don’t even know about. And seeing as they’re built to help you grow, you can get started for free and eventually upgrade to the premium versions.
In this article, we shortlisted some must have WordPress plugins your site needs right now. And we’ve given special priority to plugins with a free version or trial.
Lad os dykke ned.
Must Have WordPress Plugins to Grow Your Business
Each of the plugins on the list will serve a different purpose for your site. Make no mistake, they’re all focused on helping you grow your business. But we have a pretty high standard for our definition of the “best” WordPress plugins. In our list, we only included plugins that we’ve actually used and found helpful for our growth.
Also, we chose plugins that come with a free version so that you don’t have to break the piggy bank to buy a new plugin.
Lad os komme i gang.
#1. PushEngage
PushEngage er det #1 push-notifikations-plugin i verden.
Push-notifikationer hjælper dig med at øge din webtrafik og dit engagement automatisk. Og hvis du driver en onlinebutik, hjælper PushEngage dig også med at øge dit salg ved at hjælpe dig med at oprette automatiserede e-handels-push-notifikationer.
Du kan komme i gang gratis, men hvis du er seriøs omkring at vækste din forretning, bør du købe en betalt plan. Tjek også denne guide til omkostninger ved push-notifikationer, før du køber en push-notifikationstjeneste.
Her er et hurtigt overblik over, hvad du får med PushEngage:
- Højt konverterende automatiserede push-notifikationskampagner
- Flere målretnings- og planlægningsmuligheder for push-notifikationer
- Målsporing og avanceret analyse
- Smart A/B-test
- En dedikeret succesmanager
Og mere!
Du vil se, at PushEngage uden tvivl er det bedste valg, hvis du vil opbygge trafik, engagement og salg for din virksomhed. Og hvis du har et stramt budget, kan du altid være lidt kreativ med dine push-notifikationer. Tjek denne detaljerede gennemgang af PushEngage og dets funktioner.
#2. WPForms
WPForms is the best WordPress form builder plugin. We’ve tested out a bunch of form plugins for WordPress and none of them come even close to the functionality or the ease of use of WPForms.
Du kan bruge en drag-and-drop formularbygger i WPForms til at oprette og udgive:
- Undersøgelser og afstemninger
- Order Forms
- Formularer i flere trin
- Formularer med betinget logik
- Kampagner for forladte formularer
- Formular-landingssider
- Formularskabeloner
- Offline formularer
- Konversationelle formularer
You can even track user journeys for your forms to understand different customer touchpoints and optimize them over time. Go ahead and create a WordPress form with WPForms and you’ll understand right away why we love the plugin so much.
#3. MonsterInsights
MonsterInsights er et WordPress-plugin, der gør det nemt for dig at bruge Google Analytics. Google Analytics er for kompliceret for en nybegynder. Men endnu værre, det er nemt at fare vild i et hav af data uden at få handlingsrettede indsigter til at vækste din forretning.
MonsterInsights focuses on insights over volumes of data. You don’t need a single line of code to install Google Analytics on WordPress.
Her er et hurtigt overblik over, hvad MonsterInsights kan gøre for dig:
- Google Analytics-sporing uden kode
- Kompatibel med enhver version af Google Analytics
- Rapporter til at finde top-performende indhold
- Detailed Audience Insights
- E-handelsanalyse
- Formular tilmeldingsanalyse
- Yderligere indsigter fra brugerdefinerede dimensioner
- Sporing af klik på affiliate-links
- GDPR-overholdelse
- Premium-integrationer
If you need to take a close look at the features, you should really check out our review of MonsterInsights.
#4. All In One SEO
All In One SEO er det bedste WordPress SEO-plugin i verden.
Ikke alene er AIOSEO kraftfuldt nok til at implementere de nyeste SEO-bedste praksisser, men du får også avancerede muligheder for at løse specifikke SEO-problemer lige ud af boksen. Dette inkluderer:
- Lokale SEO-moduler til små virksomheder med et lokalt publikum
- WooCommerce SEO for online butikker
- En SEO-optimerer inde i din WordPress-editor
- Smarte Sitemaps for øjeblikkelig indeksering på søgemaskiner
- Et Schema-plugin til at få dit indhold til at rangere i Rich Snippets
Og meget mere! Du kan lære mere om funktionen i vores anmeldelse af AIOSEO.
#5. TrustPulse
TrustPulse is a social proof plugin. You can use the plugin to create small popups that showcase social proof on your website in real-time. This nudges other web visitors to convert as well.
TrustPulse fungerer rigtig godt med forskellige typer hjemmesider. Uanset om du driver en e-handels-hjemmeside eller en blog-hjemmeside, kan du bruge pluginnet til at;
- Øg e-mailtilmeldinger
- Øg klik på affiliate-links
- Generer webinarregistreringer
- Øg sidevisninger
- Indsaml testimonials og anmeldelser
- Få flere deltagere i undersøgelser
- Øge direkte salg
And if you’re not sure how to get started, you should check out our review of TrustPulse.
#6. RafflePress
RafflePress is the most powerful WordPress giveaway plugin. You get a visual builder with the plugin to create and run viral contests. It’s also the only beginner-friendly WordPress giveaway plugin. In our opinion, the paid version of the plugin is worth every penny. But you can also get started for free.
The best part is that you get powerful pre-built templates that are designed to:
- Grow your email list
- Refer friends with word-of-mouth marketing
- Run a giveaway before your site launches
- Grow your Facebook page
- Grow your Twitter followers
- Grow your YouTube channel
- Grow your Instagram following
And you can do all of it with zero coding. Take a look at our review of RafflePress, where we explored the features of the plugin in greater depth.
#7. SeedProd
SeedProd is the best WordPress plugin to create landing pages that convert.
You get a drag-and-drop landing page builder that’s packed with options to build eCommerce pages and landing pages. Unlike WordPress website builders, you can customize every inch of your landing page including navigation menus, footers, and styles. SeedProd also works with any WordPress theme and creates mobile-friendly landing pages.
With SeedPreed, you get pre-built templates for high-converting landing pages that you can publish instantly. This includes templates for:
- Salgsider
- Kommer snart-sider
- 404-sider
- Vedligeholdelsessider
- Squeeze-sider
- Login pages
- App-landingssider
- Takkesider
- Podcast landing pages
- Webinar-sider
- Video-sider
And lots more! We love using SeedProd and we even wrote an in-depth review of the SeedProd plugin. Go ahead and check that out!
#8. OptinMonster
OptinMonster is one of the pioneers in WordPress popups. They practically changed the way in which email lead generation works in the marketing industry.
OptinMonster har stort set alt, hvad du behøver for at starte, vokse og skalere din e-mail leadgenereringsproces.
Her er en hurtig oversigt over, hvad du kan gøre ved hjælp af værktøjskassen:
- Udvid din e-mail liste problemfrit til remarketing
- Konverter førstegangsbesøgende til faste læsere
- Reducer kurv-forladelsesrater og browser-forladelsesrater
- Opret tidsbegrænsede tilbud med faktiske nedtællingstimere
- Øg eBook-downloads og salg af digitale produkter
- Opret en funnel til live-begivenheder
- Improve site engagement using gamified popups
- Omdiriger din trafik til sider og indlæg, der tjener dig penge
- Opret en liste over ægte leads og fjern falske e-mails ved hjælp af to-trins opt-ins
We wrote a review of OptinMonster. So, if you’d like to check out the features in more detail, go ahead and check it out.
#9. WP Mail SMTP
WP Mail SMTP is the best WordPress SMTP plugin.
WordPress can have a bunch of email deliverability issues depending on your hosting service. So, you end up either never receiving leads from your forms or your customers don’t receive any automated emails from you. And there’s no simple way to resolve the issue without using the WP Mail SMTP plugin.
WP Mail SMTP is super useful when:
- din hosting ikke understøtter mail()-funktionen, og WordPress ikke kan sende e-mail
- din server ikke er konfigureret korrekt til at levere mail fra dit WordPress-websted
- du vil sende dine forretnings-e-mails via Gmail eller Google Apps
- enquiry messages from your WordPress forms never get sent to your inbox
WP Mail SMTP is also the perfect solution for the Divi form not sending emails error.
There’s a lot more to understanding why exactly WordPress has deliverability issues and how WP Mail SMTP fixes it for you. But one thing’s for sure. If you’re running a serious business, you can’t really afford to have undelivered emails. So, check out our article on how WP Mail SMTP works to get the full picture.
#10. SearchWP
SearchWP is one of the most powerful search plugins for WordPress. WordPress comes with search capabilities by default, but the range of content that it can search through is extremely limited.
When a web visitor searches for something inside your site, they’re literally telling you exactly what they want from you. But most WordPress search bars simply can’t run deep searches. And they most definitely can’t help you understand what your visitors are searching for.
SearchWP allows you to create a custom search engine on your WordPress site that enables your visitors to search results from:
- Brugerdefinerede felter (post metadata) inklusive ACF-felter
- E-handels produktdetaljer, variationer og attributter
- Kategorier, tags, brugerdefinerede taksonomier
- Shortcode-udgange
- Uploadede dokumenter (PDF, .docx, .txt osv.)
- Brugerdefinerede database tabelindhold
And of course, you can also search in the post titles and content as well. Check out our review of SearchWP and get started right away.
#11. AffiliateWP
AffiliateWP is a WordPress plugin that allows you to create an affiliate program for your products and services. It’s easy to use, highly reliable, and requires zero coding to set up.
The AffiliateWP plugin can help you manage and grow a community of affiliates for your product using a simple, easy-to-use dashboard. The best part is that you can do it directly from your WordPress dashboard.
AffiliateWP has a whole host of great features including:
- Affiliate-sporing og -administration
- Rapportering i realtid
- Brugervenlig affiliate onboarding
- Automatiserede affiliate-betalinger
- Tilpasselige e-mail-notifikationer
- Integrationer med populære plugins og tjenester
- Import/eksport af affiliate-data med et enkelt klik
- Free and Pro Addons
It’s super easy to use AffiliateWP and that’s what separates the plugin from its alternatives. Get started right now and start growing your affiliate network. If you’re not 100% convinced, you can check out our review of AffiliateWP first.
#12. Smash Balloon
Smash Balloon is a simple WordPress plugin that allows you to display your social media feeds on your site without using any code at all. Displaying your social feeds on your site is a great way to convert your web traffic into social media followers and keep them engaged for a long time.
The best part about Smash Balloon is that there’s zero coding involved. All you have to do is install the plugin and then connect your social media pages to your site.
You can use Smash Balloon to:
- Use your Instagram feeds on your site as social proof
- Display interactive Twitter feeds to boost website engagement
- Embed your YouTube videos on your site to grow your YouTube subscribers
- Add authentic Facebook Business Page reviews to your site to increase conversions
Og meget mere!
Check out our review of Smash Balloon or just get started.
#13. Pretty Links Pro
Pretty Links Pro is epic for affiliate marketers. Ever notice how affiliate links look super ugly?
Using a plugin like Pretty Links Pro, you can create instant short affiliate links that carry your brand and look… pretty!
It is the perfect tool for affiliate marketers, podcasters, business owners, and others who want to easily create short URLs in WordPress. With Pretty Links Pro, you can:
- Create pretty links that make readers want to click on affiliate links
- Shorten, cloak, track, and share your links easily
- Group, sort, search, and track clicks for your links
- Instantly set permanent and temporary redirects for all affiliate links
- Automatically add affiliate links to specific keywords wherever they appear
And much more! Of course, Pretty Links has a free version. But if you’re serious about making money with affiliate marketing, we recommend getting the paid version.
#14. WPCode
WPCode is a fully free WordPress plugin that allows you to insert code snippets on your site without any coding knowledge.
If you’ve ever managed a WordPress site before, you’ll know how incredibly useful this plugin is. You can use the plugin for:
- Google Search Console verification
- Google Analytics tracking
- Custom CSS code
- Adding push notifications
- Insert Facebook tracking pixel
And any code snippet you can think of inserting into your website’s header and footer.
#15. LiveChat
LiveChat is a live chat tool for conversational marketing and sales. If you’re selling products online or collecting leads for an agency, we highly recommend using this plugin.
Having a live chatbox on your site can be really effective tool for website engagement. Using LiveChat, you can easily set up chatbox triggers for:
- Customers spending a lot of time on the product or checkout page
- Customers adding products to their cart, but unable to pay for it
- Customers with high cart value to offer a coupon or discount
These are all automated triggers that can help you convert a lot of potential customers very quickly. The chatbox will ping your customers when any of the automated triggers get fired. And from there, you can have a Customer Service rep take over and help the customers make a purchase decision.
#16. Ahrefs
Ahrefs is hands down one of the best SEO tools we have ever come across for content auditing, SEO research, and competitor analysis. While Ahrefs is more a standalone content optimization tool, you can use their WordPress plugin as well.
Ved at bruge Ahrefs kan du:
- Auditere indholdet på dit websted
- Finde nye søgeord at målrette
- Track keywords ranks from a dashboard
- Undersøg hvad dine kunder søger efter online
- Analyser det bedst ydende indhold i din niche
And it’s all from an easy-to-use dashboard. If you’re new to SEO, you can check out their training material as well. But if you’re already somewhat experienced in SEO, you can use Ahrefs to get explosive growth if you follow a good SEO process.
#17. Really Simple SSL
Really Simple SSL is a great plugin that helps you resolve SSL issues on your site. If you’re not familiar with SSL certificates, check out this article to learn what an SSL certificate is and why you should install one.
When you install an SSL certificate on your site for the first time, you’re going to face a lot of security issues such as:
- Mixed content issues
- Unsecure cookies
- Missing security headers
And other security vulnerabilities. Most of these problems are super technical and if you’re not a tech person, you’re going to struggle a lot with fixing these issues manually.
That’s why we recommend using a plugin like Really Simple SSL to remove any advanced SSL security flaws with a single click. If you’re not sure if you want to invest in the paid version, you can get started for free as well.
#18. Sucuri
Sucuri is one of the leading WordPress security plugins. And security is a real concern with WordPress. If you’re selling products online, the chances of your site being targeted by hackers are really high.
But weren’t we just talking about security in our last recommendation?
Yes, Really Simple SSL helps you protect your site against certain types of security vulnerabilities. But it doesn’t fully secure your website against all known hacks.
Real talk: No security plugin in the world makes your site completely unhackable (no matter what they claim). But you can use a plugin like Sucuri to make it way too difficult for a script kiddie to hack into your site.
Sucuri makes it simple to protect your website against hackers, bots, and malware. Once you install the WordPress plugin, you get:
- A firewall to protect your website against malicious bots
- A malware scanner to detect any malware on your site
- An on-request cleanup service
Of course, Sucuri comes with a free plugin. But honestly, if you’re at the stage where you need a WordPress security plugin, you might as well buy the premium version. The free version is just too limited to offer any real security.
#19. WP Simple Pay
WP Simple Pay makes accepting online payments simple on your WordPress site. If you’re selling products on your site, you’ll need to set up a payment gateway to accept payments. Stripe is the most popular payment service for websites and chances are that you’re already using Stripe to process payments on your site.
WP Simple Pay gives you added functionality and payment options on your site by simply using your existing Stripe account. You can even build really pretty payment forms using the plugin. It’s really easy to accept credit card payments. But even more epic is that you can accept alternate forms of payment such as:
- ACH Debit
- Google Pay
- iDEAL
- SEPA Direct Debit
- Alipay
- Bancontact
- giropay
- Przelewy24
The best part is that there’s zero coding involved and that’s what makes WP Simple Pay one of the best WordPress Stripe plugins. If you’re still on the fence, you should check out our review of WP Simple Pay.
#20. LearnDash
LearnDash is the best Learning Management System plugin for WordPress. You can use LearnDash to create and sell digital courses with no extra coding. Of course, it’s not meant for everyone. But if you’re considering the idea of selling courses online, you may as well use the very best WordPress plugins to launch your courses.
With LearnDash, you get:
- A drag and drop course builder
- Advanced quizzing options
- Certificates, badges, and rewards
- Dynamic options for course progression
- Dedicated course marketing tools
And LearnDash supports any theme, any page builder, and any media format you could ever need for your courses.
#21. Sugar Calendar
Sugar Calendar is the best WordPress event calendar plugin. Using the plugin, you can create and manage a frontend calendar on your site. It’s super useful for selling tickets to events.
The best part is that it integrates easily with any calendar service you can think of including iCal and Google Calendar.
You can use the plugin to book tickets and time slots for:
- Webinars
- Open mics
- Screenings
- Product Demos
- Parties
- Exhibitions
- Fundraisers
- Watch Parties
- Concerts
And more! You can get started with the free version or buy the paid version for powerful add-ons and extra features. Check out our review of Sugar Calendar for a detailed breakdown of the features.
Which of These Must Have WordPress Plugins Should You Use First?
Of all the must have WordPress plugins on the list, PushEngage gives you the most return on your investment.
Push notifications are really great tools to increase your engagement and conversions as well. For a new business, growth needs to be super affordable. And push notifications cost very little to begin with. Check out these epic resources if you’re not sure where to get started:
- Sådan tilføjer du et WordPress-plugin til webenotifikationer til dit websted
- Sådan bruges e-handels-push-meddelelser til at øge omsætningen
- 75 episke push-meddelelseseksempler, du kan stjæle lige nu
- Sådan får du mere trafik til din WordPress-blog (9 nemme måder)
- 7 bedste praksisser for push-meddelelser for at få øjeblikkelig trafik
PushEngage er den førende push-notifikationssoftware i verden. Så hvis du ikke allerede har gjort det, så kom i gang med PushEngage i dag!
