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You’re running the Tuesday retention review for a Shopify Plus store doing $40M in annual GMV, and someone asks a simple question about your on-site chat widget WhatsApp Messenger setup: is it actually showing WhatsApp as an option on the … Continue reading
You run retention for a $30M Shopify Plus brand. In this quarter’s channel review, your email cart-recovery flow has plateaued: the same sequence that recovered 4% of abandoners last year recovers 4% this year, and list growth has slowed with … Continue reading
Your GA4 channel-attribution report has a hole in it. Last month’s push sends show up with no medium and no source, so on paper they look like direct traffic instead of recovered revenue. You trace it to a UTM parameter … Continue reading
If you’re a growth or ops manager on a Shopify Plus or WooCommerce store asking why is my triggered campaign not sending, the honest answer is that you probably won’t find out from the dashboard itself — you’ll find out … Continue reading
Somewhere in your PushEngage account is a cart-recovery drip that’s been sending for eight months. It still shows “active.” Nobody has touched it since the person who built it moved teams in the spring. Its click rate has been sliding … Continue reading
Monday morning, stand-up. Someone asks how push did last week. You know your all-time subscriber count and your lifetime click total off the top of your head — but neither one answers the actual question. Was last week better or … Continue reading
Every Monday at 9 a.m., your retention team wants three numbers before the stand-up call ends: how many subscribers push has right now, what push has sent and clicked over its entire run, and how much of that clicking has … Continue reading
Your loyalty program has three tiers, and every one of them gets the same win-back push. That’s the state of things on a Tuesday retention review at a mid-market Shopify Plus store: the CRM manager pulls up last month’s send … Continue reading
It’s Tuesday afternoon and you’re planning Friday’s flash sale. You want to send a push to everyone who’s looked at your pricing page in the last week — not your whole list, just that pocket of warm intent — but … Continue reading
It’s Thursday afternoon and your flash sale goes live at 8 PM. You have two headlines for the push that announces it, and no real conviction about which one wins: “Sale ends tonight” or “Last call: 20% off ends at … Continue reading
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