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Are you wondering which one is more effective for your small business: Push Notification or SMS marketing? The answer is: There is no simple answer! It all depends on what kind of business you’re running, where you’re located in the … Continue reading
Do you want to segment web push subscribers at the time of subscription? Automatically segmenting your subscribers makes it super easy for you to send personalized push notification campaigns. That way, you can improve clicks on push notifications, in turn … Continue reading
Are you looking for a way to send push notifications when your target audience is offline? There’s good news and there’s bad news. And then some more good news! Good news: You can send web push notifications to your subscribers … Continue reading
Are you using emojis in push notifications yet? If you’re not doing it, you’re missing out on a LOT of great marketing opportunities. The point behind push notifications is to cultivate a loyal audience for your brand. And emojis can … Continue reading
Are you seeing your push notification subscribers opt out more often? Don’t worry. This is a pretty common problem. In fact, there are multiple surveys that studied why people opt-out of push notifications. In this article, we’re going to break … Continue reading
Struggling to improve your web push notification optin rate? Don’t worry. This is a really common problem. Most businesses treat their push notification opt-ins in the same way as an email lead magnet. And that’s really where things go wrong. … Continue reading
One of the most common questions we get from our customers is how often to send push notifications. And it’s a really good question. If you’re not careful, you could easily come off as too aggressive. And then, your customers … Continue reading
What push notification performance metrics should you use to measure success? Are you even looking at the right numbers? Also, how do you benchmark your performance for push notification campaigns? Using data to make marketing decisions is a great way … Continue reading
Looking for a guide to test if your web push notifications are working or not? Push notifications are a relatively new marketing tool. So, troubleshooting web push notifications can be a bit of a hassle because it’s challenging to find … Continue reading
If you’re wondering, “when is the best time to send push notifications?” Sending push messages at the right time of the day can skyrocket engagement rates. And it’s even better if you know the best day to send push campaigns … Continue reading
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