Push Personalization

“We miss you” misses everyone.
Reference what they actually did.

Personalization pulls real user context into every notification: the product they viewed, the city they’re in, the language they read. Messages built from attributes, not templates.

Alex Avery
“The ability to tailor your target audience is particularly impressive as you are able to increase your engagement rates as you use the software.” Alex Avery · Database Marketing Executive

75,000+ businesses Set up in minutes, no engineering ticket 14-day money-back guarantee

Campaign composer with personalized notification preview

Trusted by 75,000+ businesses in 150+ countries

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Why it works

Context is the difference between noise and relevance.

Subscribers ignore generic pushes and act on specific ones. The attributes API gives every message something specific to say.

Personalized smart tags

Drop product names, prices, and first names into title and body. A cart reminder that names the product outperforms one that doesn’t.

Geography and language

Send the Berlin offer to Berlin, in German, at Berlin’s breakfast time. Geo, language, and per-subscriber timezone delivery are built in.

Attributes your product defines

Push any custom attribute through the API: plan tier, loyalty status, last order value. Personalize on what matters to your business.

How it works

From user context to click-worthy specifics.

Attribute and behavior filters combined in the audience builder

Attributes drive the audience too

The same attributes that personalize copy also build segments, so the high-LTV cohort gets a different message than the first-time browser, automatically.

  • Custom attributes via a documented API
  • Segments and audience groups read the same data
  • Dynamic updates as attributes change
See dynamic segmentation
Analytics dashboard with engagement and conversion metrics

Measure relevance in revenue

Goal tracking shows what personalized campaigns actually earn, and A/B testing settles which personalization wins instead of guessing.

  • Revenue attribution per campaign
  • A/B test personalized against generic copy
  • Engagement analytics per segment
See goal tracking

What’s included

Exactly what you’re buying, on one dashboard.

Six capabilities behind every campaign on this page, running on the engine that delivers 15.2 billion notifications a month.

Integrations & developers

Plugin-deep where you sell. API-deep where you build.

Native plugins launch the channel with no engineering ticket. When your developers want the keys, every SDK and endpoint is documented.

The numbers

Relevance, at delivery scale.

400%
higher open rates than email
6×
higher click-through than email
75,000+
businesses on PushEngage
15.2B
notifications delivered in the last 30 days
“Web push notification was a totally new channel that we added to our marketing stack and is continuously adding revenue on a daily basis ever since.”
Suhaib A Suhaib A Head of SEO

FAQ

Questions, answered.

What can I actually personalize?

Title, message, image, URL, and action buttons can all reference smart tags: product, price, name, city, plus any custom attribute your product sends through the API.

Does personalization require engineering?

Built-in tags like geography, language, and subscription page work with zero code. Custom attributes take one API call from your existing stack; the documented endpoint is the whole integration.

What about timezones?

TurboSend delivers per-subscriber timezone, so ‘8 a.m.’ means the subscriber’s 8 a.m. No more waking Sydney to catch New York.

What does it cost?

You pay only for active subscribers, never per message. Pricing is public for every tier, and paid plans carry a 14-day money-back guarantee.

Say something specific. Watch the clicks follow.

Set up in minutes. If PushEngage isn’t the best fit within 14 days, we refund 100%. No questions asked.

Free plan available Set up in minutes Pay only for active subscribers