Page-Level Chat Targeting

One widget everywhere is
noise on half your pages.

Targeting rules decide who sees which chat widget, and where: WhatsApp on product pages, support channels on docs, and a clear checkout with no distractions.

See Plans See the Demo
Alex Avery
“The ability to tailor your target audience is particularly impressive as you are able to increase your engagement rates as you use the software.” Alex Avery · Database Marketing Executive

75,000+ businesses Set up in minutes, no engineering ticket 14-day money-back guarantee

Chat widget settings panel showing page-level targeting and channel configuration

Trusted by 75,000+ businesses in 150+ countries

Domino's TUI HP AJIO Shop LC Charlton Athletic Harvard Business Review FunnelKit

Why it works

Context decides the conversation.

A pricing-page question and a docs-page question deserve different channels. Targeting rules make that automatic.

Page-level display rules

Match URLs and paths to decide where each widget appears: sales channels on product pages, support on help pages, silence at checkout.

Geo and device aware

WhatsApp for WhatsApp-first countries, Messenger where it fits, desktop and mobile handled separately when behavior differs.

Business-hours schedules

Show live channels when someone can answer and async channels after hours, so nobody messages into a void.

How it works

From blanket widget to placed conversations.

PushEngage multichannel chat widget live on a WordPress website

Different widgets, different jobs

Run multiple widgets with their own channels, styling, and rules. The product-page widget sells; the docs-page widget supports.

  • Multiple widgets per site
  • Per-widget channels and styling
  • Rules combine page, geo, device, and schedule
See the chat widget
Rule builder combining filters

Set it from the dashboard

Rules configure in the dashboard with instant preview. No code deploys to change where chat appears.

  • Dashboard rule builder with preview
  • Changes go live without deploys
  • Works with the free WhatsApp widget
See the WhatsApp widget

What’s included

Exactly what you’re buying, on one dashboard.

Targeting is the platform’s shared instinct, the same page-and-behavior logic that segments your push list decides which chat channel each page shows.

Page-level URL rules

Show a sales WhatsApp button on product pages, a support email option on your docs pages. Per-URL rules configured from the dashboard with no code.

See page targeting rules

Channel routing per page

Each URL rule maps to a different channel mix. Product pages get WhatsApp and Messenger; support pages get email and Telegram.

Chat widget overview

Multi-agent by page

Route product-page chats to the sales team and support-page chats to support, by URL rule. No inbox to staff on either side.

Set up multi-agent routing

Agent scheduling

Business-hours rules layer on top of page rules. Channels only appear when someone can actually answer.

Configure scheduling

Mobile vs desktop visibility

Show the widget on desktop product pages, hide it on mobile to reduce friction. One toggle in the dashboard settings.

Mobile and desktop rules

Custom styling

Widget appearance follows the same per-page config. Different pages can show different button styles and channel sets.

See styling options

Bridge: Segmentation for push

The same page-and-behavior targeting logic powers push subscriber segmentation. One platform, one targeting mindset.

See dynamic segmentation

Setup and integrations

Installs wherever you run your site. One snippet, any platform.

One-click install on WordPress and WooCommerce. Shopify embed included. Paste one line of JS to add the widget anywhere else.

WordPress plugin

Install the PushEngage plugin and the chat widget is ready in minutes, right from your WordPress admin. No code, no dev ticket, no configuration file to edit.

Get the WordPress plugin

Shopify and Shopify Plus

Native embed, no code required. The widget goes live on your storefront the same afternoon.

Shopify Plus app

WooCommerce

Installed alongside the PushEngage WooCommerce plugin. Chat and push share one setup flow.

WooCommerce setup

Any site, one JS snippet

Not on WordPress or Shopify? Paste one line of JS into your site’s head and the widget is live. Works on any CMS or custom build.

See all setup options

22+ chat channels

WhatsApp, Messenger, Telegram, Instagram, email, SMS, and 17 more. Visitors pick their channel and your team replies from the inbox they already use.

See all channels

The numbers

Placement is the feature.

1-click
embed on any website
20+
channels to route between
0
code deploys to change rules
75,000+
businesses on PushEngage
“PushEngage is quick and easy to implement. The ability to tailor your target audience is particularly impressive as you are able to increase your engagement rates as you use the software.”
Alex Avery Alex Avery Database Marketing Executive

FAQ

Questions, answered.

Why hide chat on some pages?

Checkout distractions cost conversions, and irrelevant widgets train visitors to ignore chat everywhere. Placement keeps the widget useful where it earns attention.

Can different pages route to different teams?

Yes. Each widget carries its own channels, so docs pages can route to support WhatsApp while product pages route to sales.

Do rules need developer time?

No. Rules build in the dashboard with URL matching, geo, device, and schedule conditions, and apply instantly.

Which plans include targeting?

The WhatsApp widget is free; targeting rules and multi-channel widgets come with paid tiers, priced per widget rather than per seat. Paid plans carry a 14-day money-back guarantee.

Put the right conversation on the right page.

Set up in minutes. If PushEngage isn’t the best fit within 14 days, we refund 100%. No questions asked.

See Plans See the Demo

Free plan available Set up in minutes Pay only for active subscribers