Behavior Segments

Your subscribers are telling you.
Segments that listen.

Every page view, cart event, and purchase sorts subscribers into living segments automatically. Campaigns target what people do, not what a stale export says they did.

See Plans See the Demo
Alex Avery
“The ability to tailor your target audience is particularly impressive as you are able to increase your engagement rates as you use the software.” Alex Avery · Database Marketing Executive

75,000+ businesses Set up in minutes, no engineering ticket 14-day money-back guarantee

Audience builder combining behavior filters

Trusted by 75,000+ businesses in 150+ countries

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Why it works

Behavior is the only honest survey.

Subscribers won’t fill out preference centers, but they browse, cart, and buy every day. That’s the data segments should run on.

Auto-segment on page visits

Visitors who browse a category join its segment automatically. The sneaker crowd hears about sneakers; nobody hears about everything.

Purchase-history cohorts

First-time buyers, repeat customers, and VIPs each get their own treatment, built from real order data via the store integration.

Combine with audience groups

Stack behavior, geography, device, and attributes into precise retargeting groups, without exports or spreadsheets.

How it works

From click trail to targeted campaign.

Behavioral trigger configuration

Segments that fire campaigns

Behavior doesn’t just sort subscribers; it triggers action. A category browse can start a nurture sequence the same minute it happens.

  • Behavioral triggers on any tracked action
  • Google Tag Manager events supported
  • START and STOP conditions per campaign
See triggered campaigns
Dashboard with per-segment engagement

Judge segments by revenue

Goal tracking reports engagement and revenue per segment, so the cohorts that convert get the budget and the ones that don’t get new messaging.

  • Revenue and engagement per segment
  • A/B test per cohort, Premium and up
  • Segments shared across web, app, and WhatsApp
See goal tracking

What’s included

Exactly what you’re buying, on one dashboard.

Six capabilities behind every campaign on this page, running on the engine that delivers 15.2 billion notifications a month.

Smart opt-in prompts

Time-on-page, scroll-depth, and click triggers with full design control. It’s the difference between a 3% and a 12% opt-in rate.

Preview opt-in styles

Broadcasts & drip campaigns

One-off sends, scheduled pushes, and multi-step drips with rich images and action buttons. AI Copywriter drafts them when you want a head start.

Meet the AI Copywriter

Visual Workflows

Drag-and-drop journeys for cart recovery, welcomes, and win-backs. The builder is on every plan, including Free.

Explore Workflows

Dynamic segmentation

Segment by behavior, geography, device, and purchase history. Audience groups keep themselves up to date.

See segmentation

A/B testing

Test headlines, images, and CTAs; smart mode shifts traffic to the winner automatically. Premium plans and up.

See A/B testing

Goal tracking & analytics

Revenue attribution per campaign and per workflow. Owned-channel numbers your CFO will actually accept.

See goal tracking

Integrations & developers

Plugin-deep where you sell. API-deep where you build.

Native plugins launch the channel with no engineering ticket. When your developers want the keys, every SDK and endpoint is documented.

Shopify & Shopify Plus

The native app for high-volume stores: cart and browse recovery, back-in-stock and price-drop alerts, and revenue attribution. Installed in an afternoon, not a 12-week integration cycle.

Explore the Shopify Plus app

WooCommerce

Launch cart recovery and order campaigns directly from your WordPress admin. Two clicks, same-hour first campaign.

WooCommerce cart recovery

HubSpot

Trigger push from HubSpot lists and events.

HubSpot integration

REST API & webhooks

Every console operation available as a documented endpoint. No dashboard lock-in.

API documentation

iOS SDK

Production-grade APNs delivery for native Apple apps.

iOS push

Android SDK

The Firebase upgrade: deeper targeting, clean attribution.

Android push

React Native SDK

One codebase, real-time push on both platforms.

React Native push

Flutter SDK

Add push to your Flutter apps with an afternoon’s work.

Flutter push

The numbers

Relevance scales. Noise doesn’t.

400%
higher open rates than email
6×
higher click-through than email
75,000+
businesses on PushEngage
15.2B
notifications delivered in the last 30 days
“PushEngage is quick and easy to implement. The ability to tailor your target audience is particularly impressive as you are able to increase your engagement rates as you use the software.”
Alex Avery Alex Avery Database Marketing Executive

FAQ

Questions, answered.

How is this different from dynamic segmentation?

It’s the behavioral layer of it. Dynamic segmentation covers geo, device, and attributes; behavior segments add the action stream — visits, carts, purchases — and connect it to triggers that fire campaigns in real time.

Do I need to tag my site?

Store platforms wire the key events automatically. Anything custom rides Google Tag Manager or one documented API call per event.

How current are the segments?

Live. A subscriber joins the cart-abandoner segment the minute they abandon and leaves it the minute they buy.

What does it cost?

You pay only for active subscribers. Audience groups start on the Business plan; deeper analytics arrive at Premium. Paid plans carry a 14-day money-back guarantee.

Target what they do, not what you guess.

Set up in minutes. If PushEngage isn’t the best fit within 14 days, we refund 100%. No questions asked.

See Plans See the Demo

Free plan available Set up in minutes Pay only for active subscribers