Looking for a PushEngage alternative to send push notifications?
A much simpler way to look at the same question is whether PushEngage is worth the price. Can you get a good return on your investment from push notification campaigns? Can you make serious money from automated push notifications? What do you miss out on if you don’t use PushEngage?
In simple terms: Does PushEngage offer enough value to justify the cost? And what are the other big players in the market?
In this article, we’re going to try and find a PushEngage alternative for you that fits you better. But fair warning, it’s super difficult to do. PushEngage was built to help small businesses grow and compete with big businesses.
So, let’s take a close look at what you’re actually missing before you switch services.
What Is PushEngage?
PushEngage er den bedste push-notifikation software i verden.
PushEngage helps you grow your website traffic and engagement on autopilot.
And if you’re running an online store, PushEngage also helps you grow your sales by helping you create automated eCommerce push notifications.
Du kan komme i gang gratis, men hvis du er seriøs omkring at vækste din forretning, bør du købe en betalt plan.
Her er, hvad du kan få fra en betalt plan:
- High-converting campaigns including Drip Autoresponders, Cart Abandonment Campaigns, Price Drop Alerts, and Inventory Alerts
- Higher subscriber limits so that you can keep growing your push notification subscriber lists seamlessly
- Higher sending limits so that you can send more push notifications across different campaigns as your business grows
- Flere måder at målrette kampagner på, herunder kundetidszoneafsendelse, brugerdefinerede udløste kampagner og personlige smarte tags
- Goal tracking and advanced analytics to always keep improving the ROI on your push notifications
- Split testing which allows you to test your copy, images, or display rules to see which converts the best
- A Dedicated Success Manager to help you with Success Scripts, Behavior Automation, and Follow Up Campaigns
And these features are built to help small businesses grow. Take a look at our case studies and you’ll know how all kinds of businesses have enjoyed a lot of success from PushEngage’s push notifications.
You’ll see that PushEngage is hands down the best bet if you want to build traffic, engagement, and sales for your business. And if you’re on a budget, you can always get a little bit creative with your push notifications.
And if you didn’t know about the types of benefits you get from PushEngage, you should check out our PushEngage review for a better idea.
Kan det koste intet at sende en push-notifikation?
Nu har du set mindst et par push-notifikationstjenester, der tilbyder en gratis version.
Så hvad betyder det egentlig?
Du kan have to typer gratis push-notifikationstjenester:
- Gratis push-notifikationer med begrænsninger
- Gratis prøveperiode i en begrænset periode
Og så er der den tredje slags push-notifikationstjeneste, som ser ud til at være 100% gratis.
Bemærk vores ordvalg, "ser ud til at være 100% gratis".
Brug aldrig gratis push-notifikationer for evigt med ubegrænset adgang
It always feels great when you get your hands on free software. But before you invest your money in push notification software, you should check out our article on how “free forever” push notification services often make money at your expense.
But here’s the short version: Avoid push notification tools that cost nothing with unlimited access at all costs! Especially the ones that offer eCommerce push notifications for free.
Hermed mener vi transaktionsnotifikationer som dem, du får fra Amazon. Det kan være super fristende for dig, især når du driver en SaaS-startup. Men det er virkelig ikke en god idé.
Dette er nogle af de mest tvivlsomme push-notifikationstjenester i verden. Her er et par grunde:
Årsag nr. 1: Gratis push-notifikationer sælger kundedata for at tjene penge
Push-notifikationer koster noget at sende. Så enhver anstændig push-tjeneste vil opkræve dig for at sende notifikationer. Dette gælder især for automatiserede push-notifikationer med muligheder for at segmentere dit publikum.
Der er også serveromkostninger til vedligeholdelse af hver kundes konto. Jo mere kompleks den tilbudte service er, jo dyrere er det at håndtere serverudgifter. Derfor vil push-notifikationstjenesterne med et gratis niveau kun tilbyde dig meget basale kampagnemuligheder i gratis niveauet.
Hvordan overlever en virksomhed så mange udgifter?
Du har ingen incitament til at skifte til en betalt plan, hvis de giver dig alt gratis, ikke?
Så for at dække omkostningerne ved at sende push-notifikationer, vil evigt gratis push-notifikationstjenester sælge dine data.
For eksempel nævner Truepushs privatlivspolitik, at “…samme data kan anonymiseres og deles internt eller eksternt.” Hvis du graver lidt dybere, opdager du, at de endda kan placere cookies, der sporer dine abonnenter og deres adfærd: “…Vi eller vores annonceplatform kan implementere online cookies til at spore brugere på tværs af websteder eller til at associere brugere…”
FoxPush gør noget lignende, hvor de klart angiver i deres vilkår og betingelser, at de “…indsamler, bruger og videregiver udgiverdata til tredjeparter…”
I enkle vendinger indsamler disse leverandører dine data og dine abonnenters data og sælger dem til tredjepartsapps, der leverer annoncer. Og dine konkurrenter vil være dem, der bruger disse data til at købe annonceplads og stjæle dine kunder.
Nogle gange er det ikke så skadeligt. I nogle tilfælde kan dine app-brugere ende med at se annoncer på sociale medier fra virksomheder, der supplerer din virksomhed. Men hvis du driver en startup inden for app-udvikling eller endda en SaaS-startup, vil du virkelig tage den chance, når kundefastholdelse allerede er vanskelig?
Also, it doesn’t matter if you’re running a WordPress site or a Shopify store. The servers that allow you to send web push or mobile push notifications don’t depend on what platform your website is built.
Årsag nr. 2: GDPR-overholdelsesproblemer kan koste dig din virksomhed
Europæisk regulering har gjort det obligatorisk for websteder at følge GDPR for at beskytte brugerdata og privatliv. GDPR fastslår, at brugerens samtykke indhentes, før cookies placeres.
De fleste gratis push-notifikationstjenester angiver, at de er GDPR-kompatible. Men hvis din abonnent ønsker at blive fjernet fra listen, skal de kontakte tredjepartsleverandøren. Tag et kig på, hvad der er angivet i Foxpushs cookiepolitik:
“Med hensyn til cookies installeret af tredjeparter kan brugere administrere deres præferencer og tilbagetrækning af deres samtykke ved at klikke på det relevante opt-out-link (hvis angivet), ved at bruge de midler, der er angivet i tredjeparts privatlivspolitik, eller ved at kontakte tredjeparten.”
Hos PushEngage sikrer vi, at vores kunder overholder alle regler. Vi har funktioner, der specifikt hjælper kunden med at være GDPR-kompatibel. Nogle af funktionerne er:
Juridisk samtykke: Du har mulighed for at vise juridisk samtykke til kunderne.
Unsubscribe Option for Subscribers: PushEngage allows you to enable unsubscribe option. A user can unsubscribe by clicking the button.
Årsag #3: “Ubegrænset gratis” er det samme som misbrug
Der findes ikke noget som “ubegrænset gratis” af noget som helst. Vi forstår, at du ønsker at sænke dine push-notifikationsomkostninger for at optimere dit marketingbudget. Men der er en hage ved at bruge ubegrænsede gratis push-notifikationstjenester.
Enhver plan for enhver push-notifikationstjeneste skal have en Fair Usage Policy (FUP). FUP begrænser antallet af push-notifikationer, du kan sende til hver af dine abonnenter inden for en given tidsramme.
In simple terms, the FUP prevents you from spamming your subscribers with too many push notifications.
Og dette er en sund praksis. At sende for mange notifikationer vil resultere i, at dine abonnenter bliver trætte af at høre fra dig. Ikke alene vil de afmelde sig push-notifikationer, men de vil sandsynligvis aldrig købe fra dig igen. Dette gælder især for abonnenter på mobile enheder.
Nu, hvis du også tager højde for de push-notifikationer, som dine leverandører vil sende for at vise annoncer, der tjener penge, vil du helt sikkert spamme dine abonnenter.
Men det er ikke alt, der kan gå galt.
Googles bots tilmelder sig automatisk push-notifikationer fra alle websteder i deres indeks. Og hvis de har mistanke om, at du sender stødende indhold, bliver dit websted markeret til håndhævelse.
Hvad sker der, hvis dit websted bliver markeret? Hvem vil tage ansvaret? Tjenesteudbyderen garanterer ikke, at dit websted aldrig bliver markeret for stødende push-notifikationsindhold.
Web push-notifikationer er bygget specifikt til browsere, og Chrome udgør den største andel af alle aktivt anvendte browsere. Hvis du bliver markeret af Google for at sende stødende push-notifikationer, vil du miste en stor del af dit målgruppemarked.
5 PushEngage Alternatives to Check Out
Before we start things off, you should know that some free push notification services are listed here. But most of these services aren’t 100% free. They either have a free basic model to get you started or a free trial for a limited number of days. Also, if you compare any of these alternatives feature for feature, you’ll see that it’s really not worth switching away from PushEngage.
You should also check out our article on the best push notification services before you dive in. That way you’ll have an even better idea of what to expect from push notification software.
#1. VWO as a PushEngage Alternative
VWO (formerly PushCrew) is one of the most popular PushEngage alternatives in the market.
Their core focus is on customizable triggered push notifications for any visitor activity on your site. The activity that triggers a notification could be literally anything from a button click or time spent on a page or even scrolling down to a percentage of any page. It’s entirely up to you to decide how you want your notifications to get triggered.
Full Disclosure: You’ll need some developer support here because the automated campaigns on VWO are pretty advanced and are mostly based on their API. VWO’s segmentation tools and engagement campaigns are pretty limited as well. The upside is that you get detailed analytics, subscriber segmentation options, and A/B testing.
In short: VWO’s perfect for a large organization with a tech team that understands how to implement web push using code.
If you need a more detailed breakdown of whether to pick PushCrew or PushEngage, check out this feature comparison of PushCrew vs. PushEngage.
Also, there’s no free version. You get a 14-day free trial (no credit card), and then you get charged $99/month for up to 10,000 subscribers and unlimited notifications. Check out our article on PushCrew alternatives if this doesn’t seem like your thing.
#2. Wonderpush as a PushEngage Alternative
Wonderpush kommer med alle de standardfunktioner, som de andre push-meddelelsesapps på denne liste.
Wonderpush's kernefokus ser ud til at være e-handels push-notifikationskampagner. Det er ubesværet at opsætte en kampagne for forladt indkøbskurv. Det er også ret nemt at personliggøre dine push-notifikationer.
Wonderpush allows you to add unlimited members to your dashboard as well. So, if you’re looking for a OneSignal alternative for eCommerce sites, this is a good pick.
Like Webpushr, Wonderpush also gives you full access to all their features, but you can collect only a limited number of subscribers. They offer a 14-day free trial (no credit cards needed) for their paid plan.
The plan itself is straightforward. Pricing starts at €1 per month for up to 1,000 subscribers. After that, it’s an extra €1 for every 1,000 subscribers. The only thing that puts us off about Wonderpush is that it’s costly after a point because they don’t seem to offer bulk discounts.
#3. Webpushr as a PushEngage Alternative
Webpushr is another straightforward but easy-to-use PushEngage alternative.
The dashboard is highly focused. So, if you’re not used to marketing software, you’re not going to get overwhelmed with this solution. You get standard targeting and personalization features along with powerful integrations with WordPress and WooCommerce.
So, your campaigns are going to be easy to deploy as well.
Webpushr gives you full access to all their features on all subscriptions, including their free tier. The only restriction is in how many subscribers you can have. The free plan supports up to 10,000 subscribers. So, if you’re just getting started with push notifications and you want to test things out, Webpushr’s a fairly good option.
Problemet begynder, når du begynder at betale for højere abonnementer. Webpushrs betalte planer starter fra 29 USD/måned for kun 50.000 abonnenter og kan blive dyre meget hurtigt.
Take a look at this list of Webpushr alternatives before you make a decision.
#4. PushAssist as a PushEngage Alternative
PushAssist giver dig en grænseflade, der ligner Firebase eller Google Analytics meget. Så hvis du har erfaring med et af programmerne, vil PushAssist passe godt ind i dit marketingteam.
As with all other top-tier push notification tools, PushAssist comes with segmentation tools, push notification scheduling tools, personalization options, support for most popular browsers, and detailed analytics.
Ligesom PushEngage kan du også tilmelde dig som udgiverpartner for at vise annoncer ved hjælp af push-notifikationer og tjene penge på din blog. PushAssist's gratisplan giver dig 3.000 abonnenter og ubegrænsede notifikationer.
Den eneste ulempe ved gratisplanen er, at du ikke kan slippe af med PushAssist-branding fra dine push-notifikationer, medmindre du køber Business-planen, der starter fra $25/måned for op til 3.500 abonnenter.
Side note: While we haven’t found anything unethical in PushAssist’s software, we’d ask you to be a little bit wary of any PushEngage alternative that offers unlimited notifications. Sustaining a server that runs push notification software can be pretty expensive. So, using a service without a Fair Usage Policy (FUP) can be very dangerous. That’s why we don’t recommend using Firebase Cloud Messaging, even though it’s free.
#5. iZooto as a PushEngage Alternative
iZooto is another popular PushEngage alternative. Like all the other big players in the industry, iZooto offers real-time push notifications, recurring notifications, and scheduled notifications.
What we loved about iZooto was that they focused heavily on personalization. Their optins are built to capture visitor attributes and interests (a fancy way of saying that they store personal details to personalize their campaigns).
Pro Tips: Don’t go overboard with the customer data you collect. And if you do, make sure that your push notifications are 100% GDPR compliant.
Bagdelen ved at bruge iZooto er, at det ikke virker på websteder uden et SSL-certifikat.
iZooto costs from $85/month, which gives you up to 30,000 subscribers and unlimited notifications. Considering the plan’s pricing, we can safely say that it is pricey. But with that pricing model, they can actually support sending unlimited notifications.
Det bedste er, at du kan få en 14-dages gratis prøveperiode (ingen kreditkort kræves).
Is There a Good PushEngage Alternative Out There?
PushEngage is the best push notification software in the world. Sure, there are PushEngage alternatives out there but none of them can really compete in terms of pricing, features, ease of use, or customer support.
If you gave PushEngage a shot already and it didn’t work out so well, you should check out these resources to increase the returns on your investment:
- Sådan sender du personlige push-notifikationer med dryp-attributter
- Bedste praksis for push-notifikationer
- Sådan udføres A/B-test af push-meddelelser (bedste praksis)
- Sådan bruges e-handels-push-meddelelser til at øge omsætningen
- 9 måder at få flere anmeldelser fra dine kunder på + [BONUS tip]
Trust us when we say it, it’s way better than switching services.
Vi anbefaler at bruge PushEngage til at oprette dine push-notifikationskampagner. PushEngage er den førende push-notifikationssoftware på markedet, og dine kampagner vil være i sikre hænder.
Så hvis du ikke allerede har gjort det, så kom i gang med PushEngage i dag.
