How to Get More YouTube Subscribers Using Push Notifications

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Growing your YouTube subscribers can be hard. One of the biggest problems to your channel’s growth is that there are very few ways to control your subscriber list. And that’s because you don’t have access to or control over your own subscriber list.

This is why we advise EVERY YouTuber and Twitch streamer or social media content creator to also have a website to collect a list of subscribers separately. Any email list or push notification subscriber list that you collect on your website is yours to own.

In this article, we’re going to show you step by step how to get more YouTube subscribers on a WordPress website using push notifications. The best part? It’s super easy to do.

Lad os dykke ned.

Why Push Notifications are Essential for YouTube Channels

Push notifications are a smart way to keep your YouTube channel growing. They make sure your fans know about your videos and help build a community around your channel.

Here’s why you need to start sending push notification campaigns for your YouTube channel:

1. Get Noticed Fast: When you post a video, push notifications tell your fans right away. This means more people see your video quickly.
2. Be Seen Among Many: YouTube’s really busy with tons of videos. Push notifications make sure your fans don’t miss your videos.
3. Keep Fans Coming Back: Regular messages to your viewers help them remember to watch your videos.
4. Talk to the Right People: You can send messages that match what each fan likes. This makes them more interested in watching your videos.
5. Perfect for Important Stuff: If you’ve got something special happening, like a live video, push notifications get your fans to watch right then.
6. See What Works: You can check which messages get the best response and learn what your viewers like.
7. Save Money: Push notifications are a cheap way to tell people about your videos.
8. Build a Fan Community: These messages can help make your viewers feel like they’re part of a group.

Push notifications can play a supportive role in addressing issues like shadowbanning, demonetization, and channel bans on platforms like YouTube. Here’s how:

1. Against Shadowbanning: Shadowbanning can make your content invisible to a larger audience without notification. Push notifications directly inform your subscribers about new content, ensuring your videos reach your audience even if shadowbanned.
2. Insurance Against Demonetization: If your videos are demonetized, it could wreck your only revenue stream. Push notifications can help maintain viewer engagement and drive traffic, providing a stable base of viewership that’s independent of monetization status.
3. Protection Against Channel Bans: In the unfortunate event of a channel ban, having a direct line of communication through push notifications can help you guide your audience to alternative platforms or content, ensuring continuity of your viewer base.

These are not hypothetical problems.

Live streamers get shadowbanned all the time. Long-time YouTubers like MxR Plays get bulk-demonetized and come close to having their channel shut down all the time.

https://www.youtube.com/watch?v=zOV1DDMenrU

This is the dark side of YouTube and it’s heartbreaking to see long-time YouTubers get financially wrecked. Especially considering that YouTube guidelines are super ambiguous and it’s really difficult to understand the reasoning behind demonetization.

Some creators such as MxR Plays use Patreon and an eCommerce site to stay in touch with their oldest fans. But having a website is always much better. If it’s your full-time job, there’s nothing worse than getting ripped away from it. In fact, MxR made a video talking about how devastating it was for them after having 279 videos demonetized in a matter of 2 weeks.

https://www.youtube.com/watch?v=BuznHXHwgDw

Using push notifications can provide a measure of security and stability for content creators against some of the platform-related challenges. Not to mention, you can send some pretty amazing push campaigns to engage with your fans.

Of course, before you can start sending push notifications, you’d need an app or a website to collect subscribers. If you already have an app or a website, that’s awesome. But if not, you should really create a website for your channel today.

Setting Up PushEngage for Your YouTube Channel

Before you create a push notification campaign, you need to select a push notification subscription service. A push notification service is a software that allows you to create push campaigns without any coding.

We recommend using PushEngage to get push notification subscribers.

PushEngage er verdens førende plugin til push-notifikationer.

Push-notifikationer hjælper dig med at øge din webtrafik og dit engagement automatisk. Og hvis du driver en onlinebutik, hjælper PushEngage dig også med at øge dit salg ved at hjælpe dig med at oprette automatiserede e-handels-push-notifikationer.

Du kan komme i gang gratis, men hvis du er seriøs omkring at vækste din forretning, bør du købe en betalt plan. Før du køber en push-notifikationstjeneste, bør du også se denne guide til priser på push-notifikationer.

Her er et hurtigt overblik over, hvad du får med PushEngage:

• Højtkonverterende automatiserede kampagner
• Flere push-notifikationsmålretning og kampagneplanlægningsmuligheder
• Målsporing og avanceret analyse
• Smart A/B-test
• Push-notifikationsskabeloner
• Flere push-notifikationspopup-stilarter
• En dedikeret succesmanager

Og meget mere!

Du vil se, at PushEngage uden tvivl er det bedste valg, hvis du vil opbygge trafik, engagement og salg for din virksomhed. Og hvis du har et stramt budget, kan du altid være lidt kreativ med dine push-notifikationer.

BEMÆRK: Hvis du driver et WordPress-websted, bør du installere og aktivere PushEngage WordPress-pluginnet.

Lad os komme i gang!

Trin #1: Opret en gratis PushEngage-konto

Head over to PushEngage and click on Get Started for Free Now.

Du kan komme i gang med gratisplanen. Men hvis du ønsker at sende målrettede push-notifikationer, bør du vælge Growth Plan. Når du ved, hvilken plan du vil have, skal du klikke på Kom i gang for at oprette din PushEngage-konto.

Trin #2: Tilmeld dig PushEngage

Nu er det tid til at oprette din PushEngage-konto. Start med at tilmelde dig med en e-mailadresse eller et Gmail-id:

Udfyld derefter dine kontooplysninger:

Og tilføj dine kreditkortoplysninger for at købe din plan:

Hvis du valgte gratis kontoen, vil dit kreditkort aldrig blive opkrævet penge, før du vælger at opgradere din plan. Og nu er du klar til at få adgang til dit PushEngage-dashboard. Klik blot på Gennemfør registrering og få øjeblikkelig adgang.

Hvis du har brugt OneSignal eller PushAlert før, vil du se, at PushEngage giver dig en meget renere oplevelse fra dashboardet. OneSignal-dashboardet er ikke beregnet til avancerede kampagner. Til det skal du bruge API'en mere end OneSignal-pluginet.

Step #3: Install a WordPress Push Notification Subscription Plugin

BEMÆRK: Hvis du ikke kører en WordPress-side, bør du tjekke vores installationsvejledninger for at komme i gang.

Du er færdig med at oprette din konto. Så gå til PushEngage-dashboardet, hvor du kan spore engagementraten for push-notifikationer og følge med:

Klik på Sideindstillinger » Sideoplysninger og klik på knappen Klik her for opsætningsinstruktioner:

Klik på fanen WordPress og klik på knappen Installer PushEngage WordPress Plugin for at installere pluginet på din hjemmeside. 

Her er den fede del: Da du oprettede din PushEngage-konto, synkroniserede du allerede din hjemmeside med din PushEngage-konto. Så klik på installationslinket i PushEngage-dashboardet for automatisk at installere PushEngage WordPress-pluginet på din hjemmeside.

Trin #4: Forbind dit WordPress-websted med PushEngage

Når du er færdig med at installere og aktivere PushEngage WordPress-pluginet, vil du se PushEngage-guiden:

Guiden er ret ligetil. Hvis du er ny bruger, skal du klikke på Ny? Gør krav på din gratis konto. Og hvis du allerede har tilmeldt dig, skal du klikke på Forbind din eksisterende konto.

Dernæst kan du vælge din side fra rullemenuen Vælg en side under Forbind en registreret side, hvis du allerede har registreret en side under tilmelding:

Eller du kan klikke på Registrer en ny side for at tilføje en ny side, hvis du har en Premium prisplan eller højere. I næste trin vil guiden bede dig om at installere andre nødvendige WordPress-plugins.

Hvis du fulgte hvert trin korrekt, vil du se denne succesmeddelelse fra guiden:

Du er nu klar til at oprette kampagner og push-underretningspop op-modaler.

Designing Effective Push Notifications

If you’re running a successful YouTube channel, then you already understand what your audience wants to see from you. You already know how to send personalized push notifications make your subscribers feel like they were tailor-made for them. The best part? Our customers get around 8% conversion rates for personalized campaigns.

Now, let’s start off with the most basic thing you can do to get more subscribers. And that’s to ask people to subscribe to your channel. Then, we’ll show you some great ways to boost your channel’s growth in terms of:

• Watch time
• Repeat traffic
• Affiliate sales
• Merchandise sales

Og mere!

The simplest thing you can do is to add a click to subscribe button for all your push notifications. Head over to your YouTube channel and copy the URL. For us, it’s https://www.youtube.com/@Pushengage.

At the end of the URL, just add ‘?sub_confirmation=1‘. So, for our channel, it would be: https://www.youtube.com/@PushEngage?sub_confirmation=1.

Then, use this link as your push notification button URL:

If you’re not sure how to do this, check out this guide on how to add a button to a push notification.

Next, let’s check out some cool campaign ideas for push notifications that you can use to grow your YouTube channel.

#1. New Video Alerts

Every time you upload a new video, you can send a new video alert to your push notification subscribers.

Timely alerts about new videos can significantly increase the initial views, which is crucial for YouTube’s algorithm. It helps in capturing immediate attention, enhancing the video’s chance of being recommended to others.

Pro Tip: Whenever you upload new shorts or videos to YouTube, NEVER use the notify subscribers feature in YouTube. If you do, YouTube will send out the video exclusively to your most active subscribers first. Based on the response and click rates, the algorithm may throttle your organic traffic if you don’t get a great response in the first few hours.

By using your web and app push subscribers, you can still send traffic to your video and this way, it doesn’t affect the algorithm’s decision to roll your video out to new people.

#2. Exclusive Content Teasers

Share snippets or previews of upcoming videos exclusively to push notification subscribers.

Sharing exclusive previews or snippets can build anticipation and excitement. This engagement can lead to increased sharing and discussions about your content, broadening your reach.

#3. Subscriber Milestone Celebrations

Create excitement around channel milestones such as reaching a certain number of subscribers.

Involving your audience in milestone celebrations creates a sense of community. It can encourage more subscriptions as viewers like being part of a growing, successful channel.

#4. Live Stream Announcements

Notify subscribers about upcoming live streams or Q&A sessions.

Notifying about live streams ensures higher real-time engagement, which is valued by YouTube. It can increase live viewership, comments, and interactions.

#5. Collaboration Highlights

Announce collaborations with other YouTubers, brands, or influencers.

Announcing collaborations can tap into the fan base of collaborators, potentially bringing new subscribers to your channel.

#6. Polls and Audience Engagement

Engage subscribers by asking for their input on future video topics or feedback on past content.

Interactive content like polls keeps your audience engaged and gives them a voice, fostering loyalty and regular viewership. And if you’ve never run a poll before, you can check out this guide to creating a poll on WordPress.

#7. Subscriber-Only Offers

Provide special offers or bonuses (like downloadable content or exclusive access) to subscribers.

Providing exclusive offers or content can be a strong incentive for viewers to subscribe and stay engaged with your channel.

#8. Recap Notifications

Send weekly or monthly recaps of the most popular videos.

Reminding viewers about your most popular or recent content can catch the attention of those who missed it, increasing views and engagement.

If you don’t want to create a recap video, then you can simply create a post listing all your recent content and send a link to the post. Or, you could create a link on Linktree to create a temporary landing page with a list of all your recent videos.

#9. BTS (Behind-the-Scenes) Glimpses

Share behind-the-scenes content or the making of a video.

Offering a peek behind the scenes can deepen the viewers’ connection with your channel, making them more likely to engage with and share your content.

#10. User-Generated Content Promotions

Encourage subscribers to create their own content related to your channel and feature it.

Encouraging viewers to create related content can lead to community building and increased engagement, as viewers feel more connected and valued. And it’s super easy to create a form in WordPress to collect entries from your subscribers.

Optimizing Notification Timing and Frequency

Der findes noget, der hedder for mange push-notifikationer.

Antallet af push-notifikationer, du bør sende, afhænger af din branche. Når det er sagt, er det bedste, du kan gøre, at sende dine kunder højst 2 notifikationer om dagen. Og ikke mere end 5 om ugen.

Et gennemsnit på 1 notifikation om dagen fungerer endnu bedre.

Medmindre du har noget virkelig vigtigt at fortælle dine abonnenter, selvfølgelig:

Du kan nemt virke for aggressiv og irritere dine abonnenter. Det er en fantastisk måde at miste abonnenter på push-notifikationer. Men du bliver nødt til at forbinde dig med dine kunder. Og du skal sende dem salgsfremmende og transaktionelle notifikationer.

Se denne artikel om hvor mange push-notifikationer du bør sende for endnu flere tips.

Du kan også planlægge dine push-notifikationer på forskellige måder.

Det er super nemt at planlægge push-notifikationer, der skal sendes:

• Straks
• På en bestemt dato og tid
• Som en tilbagevendende begivenhed

At vide, hvor mange notifikationer du skal sende, og hvornår du skal sende push-notifikationer vil dramatisk reducere dine afmeldingsrater.

Pro Tip: Hvis du når et punkt, hvor dine push-abonnenter ikke engagerer sig med dig, kan du starte en retargeting-kampagne for at genengagere dem. Hvis det ikke virker, kan du altid rense din abonnentliste.

Targeting and Segmenting Your Audience

Målrettede push-meddelelser fører til højere klikrater og lavere afmeldingsrater. Segmentering giver dig mulighed for at tilbyde en brugerdefineret oplevelse til dine web push-abonnenter. Med de fleste push-meddelelsestjenester og -værktøjer har du brug for brugerdefineret kode til at oprette segmenter.

Segments are a really great way to send targeted push campaigns. And it should be a big part of your push notification marketing strategy. But how do you get started? What kinds of segments should you be creating?

We wrote a detailed explanation in our article on ways to segment push notification subscribers.

In general, there are a few different types of segments you can create:

• Occasion-based segments
• Behavioral segments
• Dynamic segments
• Geographic segments
• Demographic segments

… To name a few.

You can also use occasion based segmentation to send different types of targeted push campaigns. Even better, you can use these segments to create subscription widgets on your site:

A subscription management widget allows your visitors to choose what kind of push notifications they want to receive from you.

And you can even create push notification popups that automatically segment your subscribers when they subscribe.

Indholdstemaer giver dig mulighed for kun at sende relevant indhold til dine abonnenter. Dette vil hjælpe dig med at øge dine abonnementsrater og endda dine engagementrater.

Pro Tip: Remember to diversify your content themes. You can create multiple push notification optins to target different types of users. Creating multiple custom optins is a great way to increase your push subscribers from your existing content.

Tracking and Analyzing Your Push Notification Campaigns

Split-test er en god måde at få push-notifikationsabonnenter til at forblive abonnenter. Men hvad kan du split-teste i en push-notifikation?

De mest almindelige præstationsmålinger for push-notifikationer er:

• Klikrate: Klikraten på en push-meddelelse er, hvor ofte dine abonnenter så din push-meddelelse og derefter klikkede på den.
• Visningsrate: Visningsraten for en push-meddelelse er, hvor ofte en abonnent modtog din push-meddelelse og så den, før den udløb.
• Målkonverteringer: Du kan sætte mål for din kampagne og opsætte målesporing for dine kampagner. Målkonverteringer er et mål for, hvor mange gange du opnåede dit mål.

For at øge dine visningsrater vil du gerne bruge et stort billede i dine push-meddelelser. Brugen af billeder i dine meddelelser gør dem øjeblikkeligt mere tiltalende.

Du kan også eksperimentere med power words i din push-notifikationstitel.

Så du kan A/B-teste notifikationer med billeder og uden. Du kan også teste visningsrater ved at split-teste push-notifikationer med og uden power words i titlen.

Hvis du ønsker at forbedre din klikrate, skal du fokusere på kernemeddelelsen og arbejde på at gøre den yderst relevant. For det meste handler dette om en af to ting:

• Segmentering af dine abonnenter
• Ikke at sende for mange push-notifikationer

Og der er intet at A/B-teste på dette område. Men du kan A/B-teste dine klikrater med Call to Action (CTA) knapperne på dine push-notifikationer. Prøv at A/B-teste push-notifikationer med en eller ingen CTA mod en med to CTA'er.

Hvis du ikke er sikker på, hvordan du opretter flere CTA'er, kan du læse denne artikel om hvordan du tilføjer knapper til dine push-notifikationer.

Med målkovertider er det mest et spørgsmål om at opsætte relevante eCommerce push-notifikationer. Så igen, der er ikke meget at split-teste her. Når det er sagt, hvis du kan optimere dine push-notifikationer for bedre klik til et rigtig godt tilbud, vil dine målkovertider stige.

Over tid kan du forbedre optin-raterne for dine push-notifikations-popups. Med enhver god push-notifikationstjeneste får du detaljerede optin-analyser.

Ethvert konverteringsværktøj under solen kommer med sine egne popup-analyser. Så hvorfor skulle push-notifikations-popups være anderledes?

Her er, hvad der er episk...

Du kan få analyser ikke kun for dine push-notifikationskampagner, men også for dine tilmeldinger!

Paying attention to your optin analytics is a good way to get push notification subscriptions. You should also clean up your subscriber lists from time to time and remove any subscriber who simply refuses to engage with your campaigns. This way, you get the actual engagement numbers and you only push notifications to subscribers who WANT to hear from you.

Samtidig anbefaler vi også at indhente feedback fra dine abonnenter om dine push-notifikationskampagner.

Du kan oprette en simpel landingsside med en formular til at indsamle anmeldelser og feedback om dine kampagner.

How to Grow YouTube Subscribers Even Faster

Now that you know how to get push notification subscriptions, it’s time for you to start building your campaigns. Start with checking out more examples of how you can use push notifications effectively:

• 21 bedste eksempler på velkomstbeskeder til hjemmesider, du kan bruge
• 75 episke push-meddelelseseksempler, du kan stjæle lige nu
• 15 eksempler på tekst til push-meddelelser, der kan inspirere dig
• 7 eksempler på push-meddelelser med høj konvertering (2022)
• 11 kreative push-notifikationseksempler, du kan stjæle lige nu!
• Sådan tilføjer du et Web Notifications WordPress-plugin til dit websted

Du bør også tjekke vores artikel om bedste praksis for push-notifikationer for at få mest muligt ud af dine push-notifikationskampagner.

Men intet af dette vil flytte nålen for dit brand, medmindre du begynder at sende push-meddelelser.

Så hvis du ikke allerede har gjort det, så kom i gang med PushEngage i dag!