Sådan krydssælger du på Shopify ved hjælp af push-meddelelser

Looking for a way to increase your sales without having to spend more on ads? You should cross sell on your Shopify store right away.

Ifølge Amazon kommer 35% af deres salg fra mersalg. Mersalgs push-notifikationer er kampagner, der automatisk mersælger produkter til dine kunder. Mersalgs push-notifikationer hjælper dig med at øge salget, da du har 60-70% større sandsynlighed for at sælge til en eksisterende kunde.

That’s awesome! But how do you set up cross sell on Shopify? Is it difficult? Do you need a developer to set it up for you? How expensive is it? How quickly can you see the results?

In this article, we’ll answer all these questions and more. We’re also going to check out how you can set up cross sell on Shopify with no code and in 10 minutes.

Lad os dykke ned.

What is Cross Selling on Shopify?

Krydssalg er at sælge relaterede eller komplementære produkter til en kunde. Det er en af de mest effektive metoder til markedsføring. Du kan nemt øge din gennemsnitlige ordreværdi (AOV) ved hjælp af krydssalgskampagner.

One of the simplest ways to increase your sales is to increase your Average Order Value (AOV). If the amount of money each customer spends on your site goes up, your revenue is going to double itself with very little effort.

Some examples of cross-selling would be:

• Selling a computer case, mouse, and screen cleaning wipes to a customer who just purchased a new laptop
• Offering renters’ insurance to customers buying car insurance
• Selling an extended warranty on a new toaster you just bought
• Offering a discount on a pack of three soap bars when you just bought face wash

And so on. You can offer cross sells on any type of product. The best part is that you don’t necessarily have to cross sell a physical product. You can cross sell an ebook on how to start cosplaying for beginners when you sell a cosplay kit. As long as you cross sell a product that adds value to your existing customer, you’ll make a ton of extra sales.

Cross selling only fails as a sales strategy when you have insufficient data on your customers. With push notifications, that’s not a problem because you can collect a lot of data on a customer even while you’re completely GDPR compliant.

What Are Cross Selling Push Notifications?

Krydsalg af push-notifikationer er e-handels push-notifikationer, der automatisk forsøger at sælge dine kunder produkter baseret på deres købsvaner. En krydssalgs push-notifikationskampagne vil automatisk målrette specifikke kunder for at forsøge at få dem til at købe andre produkter, de måtte have brug for.

Her er et eksempel:

Typisk er et krydssalg, når du forsøger at sælge et produkt i samme prisklasse som de produkter, dine kunder allerede køber. Så hvis du forstår de typer af relaterede produkter, dine kunder sandsynligvis er interesserede i, er krydssalg nemt.

Pro Tip: Tænk over taktikker, der skal inkluderes i din kuponmarketingstrategi for at øge dine konverteringer på krydssalg af push-notifikationer.

How to Set Up Cross Selling Push Notifications

It’s super easy to set up a cross-selling campaign for your eCommerce site using push notifications.

• Opret segmenter baseret på produktkategorier, og tilføj en kunde til det relevante segment, når de foretager et køb
• Identificer produkter til krydspromovering under hvert segment
• Opret en dryp-notifikation for hvert segment, og send det relevante produkt eller produktliste til krydspromovering

It’s as simple as that. Let’s take this step by step. You can also check this guide on how to send Shopify web push notifications for an easy way to get started.

Trin #1: Vælg en Push-notifikationstjeneste

We recommend using PushEngage to cross selling push notifications.

PushEngage er det #1 push-notifikations-plugin i verden.

Push-notifikationer hjælper dig med at øge din webtrafik og dit engagement automatisk. Og hvis du driver en onlinebutik, hjælper PushEngage dig også med at øge dit salg ved at hjælpe dig med at oprette automatiserede e-handels-push-notifikationer.

Du kan komme i gang gratis, men hvis du er seriøs omkring at vækste din forretning, bør du købe en betalt plan. Tjek også denne guide til omkostninger ved push-notifikationer, før du køber en push-notifikationstjeneste.

If you’re new to push notifications, you should check out our article on the best push notification services in the world. You’ll see why we recommend PushEngage so heavily.

Her er et hurtigt overblik over, hvad du får med PushEngage:

• Højt konverterende automatiserede kampagner
• Flere målretnings- og kampagneplanlægningsmuligheder
• Målsporing og avanceret analyse
• Smart A/B-test
• En dedikeret succesmanager

PushEngage is hands down the best bet if you want to build traffic, engagement, and sales for your business. And if you’re on a budget, you can always get a little bit creative with your push notifications.

Step #2: Create Audience Segments

Head over to your PushEngage dashboard and go to Audience » Segments and click on Create New Segment create your segments:

Du vil gerne segmentere dine besøgende, når de besøger et produkt i en bestemt kategori:

Segmenting on page visit is a great way to understand what your visitors are interested in. You can create segments based on each product category using the URLs for the category pages.

Once your segments are set up, it’s super easy to create personalized push notifications such as cross selling campaigns.

Step #3: Create Cross Selling Push Notifications

Next, find a product to cross-sell for each segment. You can exclude the product you’re trying to cross sell from your segments. This way, you won’t spam your customers with offers that they don’t need anymore.

This part of the process is the most time-consuming. But once you figure out what products you want to promote to each segment, the rest of the process is fairly easy. Finally, we’re going to create drip autoresponders to promote each product.

Start with one product and create an automated campaign around it.

Gå til dit PushEngage-dashboard og gå til Kampagne » Drip Autoresponders » Opret Ny Drip Autoresponder:

Under the Content tab, create your series of push notifications to cross sell a product of your choice:

Finally, under Drip Settings, you can select your target audience using the segments you created earlier on:

When you’re done creating the campaign, you can either create a new one from scratch. Or, you can duplicate the campaign and use it as a template to create your other cross selling push notifications.

And you’re done! You’ve successfully created cross selling push notifications.

What to do After You Cross Sell On Shopify

By now, you have started to cross sell on your Shopify store. Now that you know the power of eCommerce push notifications, it’s time for you to start creating your own campaigns. But before you get started with the campaigns, you should study some great push notification examples first. 

Og hvis du er ny til push-notifikationer, bør du tjekke vores artikel om bedste praksis for push-notifikationer, før du begynder at oprette kampagner. Nogle af de bedste praksisser, som vi aktivt anbefaler, inkluderer:

• Boost klik med nysgerrighed
• Personliggør hver push-notifikation
• Skil dig ud med rigt medieindhold
• Genaktiver inaktive push-abonnenter
• Hold kunderne informeret
• Brug emojis, hvor du kan
• Skab en følelse af hastværk

Pro Tip: Hvis du er ny inden for e-handels push-notifikationer, bør du også tjekke denne artikel om hvordan du får flere anmeldelser.

Vi anbefaler at bruge PushEngage til at oprette dine push-notifikationskampagner. PushEngage er den førende push-notifikationssoftware på markedet, og dine kampagner vil være i sikre hænder.

Så hvis du ikke allerede har gjort det, så kom i gang med PushEngage i dag.