Push Broadcasts for Shopify

A Push Broadcast is a one-time push notification you send to your subscribers, such as a sale announcement, a new product drop, or a store update. Unlike a drip or a trigger, a broadcast goes out once to the audience you choose, either immediately or on a schedule. This guide shows you how to create, target, schedule, and send a broadcast in the PushEngage Shopify app.

قبل البدء

• Install and connect PushEngage on your Shopify store, and collect some subscribers before you send.
• Decide who should receive the broadcast: all subscribers, a saved audience group, or a custom audience you build now.
• Decide when it should send: immediately, at a specific day and time, or on a recurring schedule.

How Broadcasts Work

A broadcast has three parts: the notification content, the audience, and the schedule. You write the notification, choose who receives it, and pick when it sends. You can also run an A/B test, where you create two content variants that share the same audience and schedule so PushEngage can compare their performance.

Create a Push Broadcast

1. Go to Web Push » Campaigns. Push Broadcasts is the default view.
2. Click Create to open a new broadcast.
3. Write your notification content and add imagery.
4. Choose your audience.
5. Set your schedule.
6. Click Save draft to finish later, or send the broadcast when it is ready.

Write the notification

Fill in the core content fields, then add optional imagery and behavior.

حقل	ملاحظات	Limit
عنوان الإشعار	Shown at the top of every push.	85 characters
Notification Message	Keep it scannable.	135 characters
Notification URL	Where the subscriber lands when they tap.
Notification Icon Image	Square image, 192 by 192 px, shown in every browser.
صورة كبيرة	Optional. 360 by 180 px, 2:1 ratio, shown in Chrome, Edge, and Android only.

Use Multi Action Notification to add action buttons, Notification Duration to keep the notification open until interaction or for a set number of days, hours, and minutes, and Tracking & UTM to append analytics tags. A live preview updates as you type.

Choose the audience

Pick one of three targeting options. Select one of the following –

• Send to All Subscribers to reach everyone
• Send to Audience Group to pick a saved group
• Send to Custom Audience to build a one-off audience from segments and filters.

When you build a custom audience, you can turn on Save this as a reusable audience group and give it a name and description to reuse later.

Run an A/B test

To compare two versions, enable A/B testing and edit variant A and variant B independently. The content of each variant, including title, message, URL, icon, large image, and action buttons, is separate, while the audience, schedule, and A/B settings are shared across both variants.

أسئلة متكررة

Can I send the same broadcast to a saved group again later?

Yes. Save your custom audience as a reusable audience group while building the broadcast, then choose Send to Audience Group on future broadcasts to reach the same people without rebuilding the audience.

What is the difference between sending in my timezone and my subscribers’ timezone?

When you schedule in your own timezone, everyone receives the notification at the same absolute moment. When you turn on Send broadcasts in your subscribers’ timezone, PushEngage creates a scheduled send per timezone so each subscriber gets it at the chosen local time, and if the time has already passed in a timezone it sends immediately there.

Why does my large image not appear for every subscriber?

Large images display in Chrome, Edge, and Android only. Subscribers on other browsers see the notification without the large image, so make sure your message reads well on its own.

Can I edit a broadcast after I schedule it?

Open the scheduled broadcast to edit its content, audience, or schedule before it sends. Once a broadcast has been sent, it cannot be recalled.

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