Looking for an easy way to set up WooCommerce cart abandonment campaigns for your website?
Cart abandonment is a serious problem for most eCommerce businesses. According to a study by Baymard Institute, the average documented cart abandonment rate is 70.19%.
That means that you’re losing at least 70% of your sales every day that you don’t take action right now. But I get it. Handling cart abandonment can seem technical and complex. That’s exactly why I wrote this article.
In this article, I’m going to walk you through setting up WooCommerce cart abandonment recovery campaigns with zero technical experience and expertise. Sounds good?
让我们开始吧。
NOTE: This article is meant only for WooCommerce users. But if you’re running a Shopify store, you should check out our article on Shopify cart abandonment instead.
What is WooCommerce Cart Abandonment Recovery?
Cart abandonment has a significant impact on eCommerce businesses, as it results in lost sales and revenue.
But it is possible to recover some of these lost sales by implementing cart abandonment campaigns. These campaigns involve sending targeted emails and push notifications to customers who have abandoned their carts, reminding them of the items they left behind and encouraging them to complete their purchase.
Send WooCommerce Order Notifications Today!
推送通知是一种超级有效且低成本的营销工具，可帮助您自动增加重复访问量、参与度和销售额。
By using WooCommerce cart abandonment campaigns, you can increase your chances of recovering lost sales and improving your overall revenue.
Technically, the way cart abandonment works is that your website or app visitors added something to their cart, but didn’t checkout. So, every time someone adds something to their cart and don’t buy it within the next hour, you want to send them a reminder to buy it.
For push notification campaigns, there’s a little bit more. Before you create a cart abandonment campaign, you should also set up a browse abandonment campaign.
Browse abandonment campaigns start when your visitors and users browse something on your site or web app, but don’t add anything to their cart. You can target, convince, and convert customers who:
- 将产品添加到愿望清单，但未添加到购物车
- 多次查看产品
- 在同一类别中浏览了超过 3 个产品
- 搜索网站上的特定产品
- 在产品页面停留至少 3 分钟但未购买
A browse abandonment notification ends when your visitor adds something to their cart. After that, a cart abandonment campaign takes over to convert them into paying customers.
A good way to get more conversions from your cart abandonment campaigns is to use offers and discounts. This might be something to think of as part of your coupon marketing strategy or even your push notifications strategy.
In the next section, we will discuss how to set up WooCommerce cart abandonment campaigns and improve your chances of recovering lost sales.
How to Create WooCommerce Cart Abandonment Push Campaigns
I’m going to show you how to create a WooCommerce cart abandonment campaign using PushEngage. PushEngage is the #1 push notification software in the world, and you can set up cart abandonment campaigns right from the PushEngage dashboard.
So, if you haven’t done it already, go ahead and create a PushEngage account. To set up cart abandonment recovery campaigns, you’ll need to get the Growth Plan of PushEngage. So, select the Growth Plan and finish setting up your PushEngage account.
然后，前往仪表板以跟随本教程。
Step #1: Enable Browse and Cart Abandonment Push Campaigns
PushEngage comes with pre-built browse and cart abandonment push notification campaigns. All you have to do is install the PushEngage WordPress plugin and activate your campaigns!
Head over to Settings » Integrations tab and under the WooCommerce section.
通过打开开关来启用“购物车放弃”和“浏览放弃”。
And it’s done! You now have automated push notification campaigns that will turn casual browsers into shoppers and recover lost sales on autopilot.
Step #2: Edit Your Push Notification Campaigns
If you want, you can edit the automated push notification campaigns to recover abandoned carts. PushEngage gives you full control over your campaigns.
Go to Triggered Campaigns and add multiple notifications to your campaign.
为每个通知指定延迟和条件，并添加备用变量。
Step #3: Prevent Notification Overload
Under Trigger Settings, limit the frequency of notifications to prevent spamming your customers. Here, you can choose a daily or weekly limit.
For example, if you have 2 notifications for a daily limit, then add 14 for the weekly limit, so that even if people abandon more than 2 products a day, they are not spammed with all push notifications.
您还可以为这些营销活动添加 UTM 参数，以便在 Google Analytics 中更轻松地跟踪。
设置好触发器后，保存您的更改并激活营销活动。如果已启用，您可以查看营销活动分析并了解目标收入的转化情况。
And that’s all there is to making more money from your business!
如何创建个性化的购物车放弃广告系列
您可以使用自定义属性创建个性化的购物车放弃广告系列。
这意味着您可以将 PushEngage 与您的客户关系管理 (CRM) 软件连接起来，以获取每个客户的个人详细信息。默认情况下，PushEngage 会捕获每个客户的设备和地理位置信息。但您可以使用 PushEngage Attributes API 来扩展个性化范围。
You can create custom abandoned cart push notifications with the user’s name, like this one:
Or add more elements, such as a price drop or unused loyalty points:
甚至交叉销售其他产品：
使用我们的 API，您可以设置的广告系列类型确实没有限制。尽情发挥吧！
You Set Up WooCommerce Cart Abandonment: What’s Next?
好了，各位，本次分享就到这里！
如果您觉得这有帮助，您还应该查看我们关于 如何减少购物车放弃的文章。那里有一些非常有用的想法。
And if you’re just starting out with push notifications, you should try out PushEngage. PushEngage is the #1 push notification software in the world, and you can create a whole range of push notification campaigns using PushEngage.
If you’re not 100% convinced, you should check out these resources on how to effectively use push notifications:
- 7 个提高客户参与度的智能策略
- 推送通知有效吗？7 个统计数据 + 3 个专家技巧
- 2021 年博客获利的 7 种行之有效的方法
- 何时使用（以及何时不使用）推送通知（2021 年）
- 15 个推送通知文案示例，激发您的灵感
所以，如果您还没有，请立即开始使用 PushEngage。
