Looking for must have WordPress plugins to take your business to the next level in 2023?
Growing your business online can be challenging by itself. And then, after you spend hours coming up with ways to grow your business, you hit a brick wall when you realize that there are 100,000+ WordPress plugins to choose from.
Then, you realize that you have to revisit your budget because some of the top plugins in the market are paid plugins.
But here’s the thing: Most of the best WordPress plugins for sustainable growth come with free versions that you probably don’t even know about. And seeing as they’re built to help you grow, you can get started for free and eventually upgrade to the premium versions.
In this article, we shortlisted some must have WordPress plugins your site needs right now. And we’ve given special priority to plugins with a free version or trial.
让我们开始吧。
Must Have WordPress Plugins to Grow Your Business
Each of the plugins on the list will serve a different purpose for your site. Make no mistake, they’re all focused on helping you grow your business. But we have a pretty high standard for our definition of the “best” WordPress plugins. In our list, we only included plugins that we’ve actually used and found helpful for our growth.
Also, we chose plugins that come with a free version so that you don’t have to break the piggy bank to buy a new plugin.
让我们开始吧。
＃1。PushEngage
PushEngage是全球排名第一的推送通知插件。
推送通知可帮助您自动增加网站流量和参与度。如果您经营在线商店，PushEngage 还可以通过帮助您创建自动电子商务推送通知来帮助您增加销售额。
您可以免费开始，但如果您想认真发展业务，应该购买付费套餐。此外，在购买任何推送通知服务之前，您应该查看这篇关于推送通知成本的指南。
PushEngage 提供以下功能，快速概览：
- High-converting automated push notification campaigns
- Multiple targeting and push notification scheduling options
- 目标跟踪和高级分析
- 智能 A/B 测试
- 专属客户成功经理
以及更多！
You’ll see that PushEngage is hands down the best bet if you want to build traffic, engagement, and sales for your business. And if you’re on a budget, you can always get a little bit creative with your push notifications. Check out this detailed breakdown of PushEngage and it’s features.
2. WPForms
WPForms is the best WordPress form builder plugin. We’ve tested out a bunch of form plugins for WordPress and none of them come even close to the functionality or the ease of use of WPForms.
您可以使用 WPForms 中的拖放式表单构建器来创建和发布：
- 调查和投票
- Order Forms
- 多步骤表单
- 条件逻辑表单
- 表单放弃营销活动
- 表单登陆页面
- 表单模板
- 离线表单
- 对话式表单
You can even track user journeys for your forms to understand different customer touchpoints and optimize them over time. Go ahead and create a WordPress form with WPForms and you’ll understand right away why we love the plugin so much.
#3. MonsterInsights
MonsterInsights 是一款WordPress插件，可让您轻松使用Google Analytics。Google Analytics对初学者来说太复杂了。但更糟糕的是，在不获得任何可操作的业务增长见解的情况下，很容易迷失在海量数据中。
MonsterInsights focuses on insights over volumes of data. You don’t need a single line of code to install Google Analytics on WordPress.
以下是MonsterInsights可以为您做什么的快速概览：
- 无需任何代码即可跟踪Google Analytics
- 兼容任何版本的Google Analytics
- 查找热门内容的报告
- Detailed Audience Insights
- 电子商务分析
- 表单注册分析
- 自定义维度的附加洞察
- 联盟链接点击跟踪
- GDPR合规
- 高级集成
If you need to take a close look at the features, you should really check out our review of MonsterInsights.
#4. All In One SEO
All In One SEO is the best WordPress SEO plugin in the world.
AIOSEO不仅功能强大，足以实施最新的SEO最佳实践，而且您还可以获得高级选项，开箱即用地解决特定的SEO问题。这包括：
- 面向本地受众的小型企业的本地SEO模块
- WooCommerce SEO for online stores
- WordPress编辑器内的SEO优化器
- Smart Sitemaps for instant indexing on Search Engines
- 一个Schema插件，可让您的内容在富摘要中排名
And a lot more! You can learn more about the feature on our review of AIOSEO.
#5. TrustPulse
TrustPulse is a social proof plugin. You can use the plugin to create small popups that showcase social proof on your website in real-time. This nudges other web visitors to convert as well.
TrustPulse 适用于各种类型的网站。无论您经营的是电子商务网站还是博客网站，都可以使用该插件来：
- 提高电子邮件注册量
- 增加联盟链接点击量
- 生成网络研讨会注册量
- 增加页面浏览量
- 收集推荐和评论
- 获得更多调查参与者
- 增加直接销售额
And if you’re not sure how to get started, you should check out our review of TrustPulse.
#6. RafflePress
RafflePress is the most powerful WordPress giveaway plugin. You get a visual builder with the plugin to create and run viral contests. It’s also the only beginner-friendly WordPress giveaway plugin. In our opinion, the paid version of the plugin is worth every penny. But you can also get started for free.
The best part is that you get powerful pre-built templates that are designed to:
- Grow your email list
- Refer friends with word-of-mouth marketing
- Run a giveaway before your site launches
- Grow your Facebook page
- Grow your Twitter followers
- Grow your YouTube channel
- Grow your Instagram following
And you can do all of it with zero coding. Take a look at our review of RafflePress, where we explored the features of the plugin in greater depth.
#7. SeedProd
SeedProd is the best WordPress plugin to create landing pages that convert.
您将获得一个拖放式着陆页构建器，其中包含用于构建电子商务页面和着陆页的各种选项。与 WordPress 网站构建器不同，您可以自定义着陆页的每一个细节，包括导航菜单、页脚和样式。SeedProd 还可以与任何 WordPress 主题配合使用，并创建移动友好型着陆页。
使用 SeedPreed，您将获得预制的高转化率着陆页模板，可以立即发布。这包括以下模板：
And lots more! We love using SeedProd and we even wrote an in-depth review of the SeedProd plugin. Go ahead and check that out!
#8. OptinMonster
OptinMonster is one of the pioneers in WordPress popups. They practically changed the way in which email lead generation works in the marketing industry.
OptinMonster 几乎拥有您开始、发展和扩展电子邮件潜在客户生成流程所需的一切。
以下是使用该工具包可以执行的操作的快速概述：
- 顺畅地增长您的电子邮件列表以进行再营销
- 将首次访问者转化为常规读者
- 减少 购物车放弃 和 浏览放弃 率
- 创建带有实际倒计时器的限时优惠
- 增加电子书下载和数字产品销售
- 创建漏斗 以用于直播活动
- Improve site engagement using gamified popups
- 将您的流量重定向到能为您带来收入的页面和帖子
- 通过两步选择加入来创建真实的潜在客户列表并删除虚假电子邮件
我们撰写了OptinMonster 评测。因此，如果您想更详细地了解其功能，请继续查看。
#9. WP Mail SMTP
WP Mail SMTP is the best WordPress SMTP plugin.
WordPress can have a bunch of email deliverability issues depending on your hosting service. So, you end up either never receiving leads from your forms or your customers don’t receive any automated emails from you. And there’s no simple way to resolve the issue without using the WP Mail SMTP plugin.
WP Mail SMTP 在以下情况下非常有用：
- 您的主机不支持 mail() 函数，WordPress 无法发送电子邮件
- 您的服务器未正确配置，无法从您的 WordPress 网站发送电子邮件
- 您想通过 Gmail 或 Google Apps 发送您的商务电子邮件
- 来自您 WordPress 表单的咨询消息永远不会发送到您的收件箱
WP Mail SMTP is also the perfect solution for the Divi form not sending emails error.
要完全理解为什么 WordPress 会出现送达问题以及 WP Mail SMTP 如何为您解决这些问题，还有很多内容。但有一点是肯定的。如果您经营一家严肃的企业，您真的不能承担电子邮件无法送达的风险。因此，请查看我们关于WP Mail SMTP 如何工作的文章以获得完整的了解。
#10. SearchWP
SearchWP is one of the most powerful search plugins for WordPress. WordPress comes with search capabilities by default, but the range of content that it can search through is extremely limited.
当网站访问者在您的网站上搜索内容时，他们实际上是在告诉您他们想要什么。但大多数 WordPress 搜索栏都无法进行深度搜索。而且它们绝对无法帮助您了解访问者在搜索什么。
SearchWP 允许您在 WordPress 网站上创建自定义搜索引擎，让您的访问者可以搜索到以下内容：
- 自定义字段（文章元数据），包括 ACF 字段
- 电子商务产品详细信息、变体和属性
- 分类、标签、自定义分类法
- 短代码输出
- 上传的文档（PDF、.docx、.txt 等）
- 自定义数据库表内容
当然，您也可以搜索文章标题和内容。查看我们对 SearchWP 的评测并立即开始。
#11. AffiliateWP
AffiliateWP is a WordPress plugin that allows you to create an affiliate program for your products and services. It’s easy to use, highly reliable, and requires zero coding to set up.
AffiliateWP 插件可以通过简单易用的仪表板帮助您管理和发展产品联盟社区。最棒的是，您可以直接在 WordPress 仪表板中完成所有操作。
AffiliateWP 拥有许多出色的功能，包括：
- 联盟跟踪和管理
- 实时报告
- 用户友好的联盟入职
- 自动联盟付款
- 可自定义的电子邮件通知
- 与流行插件和服务的集成
- 一键导入/导出联盟数据
- 免费和专业插件
使用 AffiliateWP 非常简单，这也是该插件区别于其替代品的原因。立即开始并发展您的联盟网络。如果您不完全满意，可以先查看我们对 AffiliateWP 的评测。
#12. Smash Balloon
Smash Balloon 是一款简单的 WordPress 插件，可让您在不使用任何代码的情况下在网站上显示社交媒体动态。在网站上显示社交动态是将网站流量转化为社交媒体关注者并让他们长期参与的好方法。
Smash Balloon 最棒的地方在于无需任何编码。您只需安装插件，然后将您的社交媒体页面连接到您的网站即可。
您可以使用 Smash Balloon 来：
- Use your Instagram feeds on your site as social proof
- Display interactive Twitter feeds to boost website engagement
- Embed your YouTube videos on your site to grow your YouTube subscribers
- 将真实的 Facebook Business Page 评论添加到您的网站以增加转化率
还有更多！
查看我们对 Smash Balloon 的评测或立即开始。
#13. Pretty Links Pro
Pretty Links Pro is epic for affiliate marketers. Ever notice how affiliate links look super ugly?
Using a plugin like Pretty Links Pro, you can create instant short affiliate links that carry your brand and look… pretty!
It is the perfect tool for affiliate marketers, podcasters, business owners, and others who want to easily create short URLs in WordPress. With Pretty Links Pro, you can:
- Create pretty links that make readers want to click on affiliate links
- Shorten, cloak, track, and share your links easily
- Group, sort, search, and track clicks for your links
- Instantly set permanent and temporary redirects for all affiliate links
- Automatically add affiliate links to specific keywords wherever they appear
And much more! Of course, Pretty Links has a free version. But if you’re serious about making money with affiliate marketing, we recommend getting the paid version.
#14. WPCode
WPCode is a fully free WordPress plugin that allows you to insert code snippets on your site without any coding knowledge.
If you’ve ever managed a WordPress site before, you’ll know how incredibly useful this plugin is. You can use the plugin for:
- Google Search Console verification
- Google Analytics tracking
- Custom CSS code
- Adding push notifications
- Insert Facebook tracking pixel
And any code snippet you can think of inserting into your website’s header and footer.
#15. LiveChat
LiveChat is a live chat tool for conversational marketing and sales. If you’re selling products online or collecting leads for an agency, we highly recommend using this plugin.
Having a live chatbox on your site can be really effective tool for website engagement. Using LiveChat, you can easily set up chatbox triggers for:
- 客户在产品或结账页面花费大量时间
- 客户将产品添加到购物车但无法付款
- 购物车价值高的客户，以提供优惠券或折扣
These are all automated triggers that can help you convert a lot of potential customers very quickly. The chatbox will ping your customers when any of the automated triggers get fired. And from there, you can have a Customer Service rep take over and help the customers make a purchase decision.
#16. Ahrefs
Ahrefs is hands down one of the best SEO tools we have ever come across for content auditing, SEO research, and competitor analysis. While Ahrefs is more a standalone content optimization tool, you can use their WordPress plugin as well.
使用 Ahrefs，您可以：
- 审核您网站上的内容
- 查找要定位的新关键词
- Track keywords ranks from a dashboard
- 研究您的客户在网上搜索的内容
- 分析您所在细分市场中表现最佳的内容
而且这一切都来自一个易于使用的仪表板。如果您是 SEO 新手，您也可以查看他们的培训材料。但如果您已经有 SEO 方面的经验，那么遵循良好的 SEO 流程，您就可以使用 Ahrefs 来实现爆炸式增长。
#17. Really Simple SSL
Really Simple SSL is a great plugin that helps you resolve SSL issues on your site. If you’re not familiar with SSL certificates, check out this article to learn what an SSL certificate is and why you should install one.
当您首次在网站上安装 SSL 证书时，您将面临许多安全问题，例如：
- 混合内容问题
- 不安全的 Cookie
- 缺少安全标头
以及其他安全漏洞。其中大多数问题都非常技术性，如果您不是技术人员，您将很难手动修复这些问题。
这就是为什么我们建议使用 Really Simple SSL 这样的插件，一键消除任何高级 SSL 安全漏洞。如果您不确定是否要购买付费版本，也可以免费开始使用。
#18. Sucuri
Sucuri 是领先的 WordPress 安全插件之一。安全问题确实是 WordPress 的一个重要考量。如果您在线销售产品，您的网站被黑客攻击的可能性非常高。
但我们刚才在上次推荐中不是在谈论安全问题吗？
是的，Really Simple SSL 可以帮助您保护网站免受某些类型的安全漏洞的侵害。但它并不能完全保护您的网站免受所有已知黑客攻击。
实话实说：世界上没有哪个安全插件能让您的网站完全无法被黑客攻击（无论它们声称什么）。但您可以使用 Sucuri 这样的插件，让脚本小子很难入侵您的网站。
Sucuri 可以轻松地保护您的网站免受黑客、机器人和恶意软件的侵害。安装 WordPress 插件后，您将获得：
- 防火墙，保护您的网站免受恶意机器人的侵害
- 恶意软件扫描程序，检测您网站上的任何恶意软件
- 按需清理服务
当然，Sucuri 提供免费插件。但说实话，如果您正处于需要 WordPress 安全插件的阶段，您最好购买高级版本。免费版本的功能太有限，无法提供任何真正的安全性。
#19. WP Simple Pay
WP Simple Pay 使在您的 WordPress 网站上接受在线支付变得简单。如果您在网站上销售产品，您需要设置一个支付网关来接受付款。Stripe 是网站最受欢迎的支付服务，您很可能已经在您的网站上使用 Stripe 来处理付款。
WP Simple Pay 通过简单地使用您现有的 Stripe 账户，为您提供额外的网站功能和支付选项。您甚至可以使用该插件构建非常漂亮的支付表单。接受信用卡付款非常容易。但更厉害的是，您可以接受其他支付方式，例如：
- ACH 转账
- Google Pay
- iDEAL
- SEPA直接借记
- 支付宝
- Bancontact
- giropay
- Przelewy24
The best part is that there’s zero coding involved and that’s what makes WP Simple Pay one of the best WordPress Stripe plugins. If you’re still on the fence, you should check out our review of WP Simple Pay.
#20. LearnDash
LearnDash 是 WordPress 最棒的学习管理系统插件。您可以使用 LearnDash 创建和销售数字课程，无需额外编码。当然，它并非适合所有人。但如果您考虑在线销售课程的想法，最好还是使用最棒的 WordPress 插件来发布您的课程。
使用 LearnDash，您将获得：
- 拖放式课程构建器
- 高级测验选项
- 证书、徽章和奖励
- 动态课程进度选项
- 专属课程营销工具
而且 LearnDash 支持您课程所需的任何主题、任何页面构建器和任何媒体格式。
#21. Sugar Calendar
Sugar Calendar 是 WordPress 最棒的事件日历插件。使用该插件，您可以在您的网站上创建和管理前端日历。它对于销售活动门票非常有用。
最棒的是，它可以轻松地与您能想到的任何日历服务集成，包括 iCal 和 Google 日历。
您可以使用该插件预订活动门票和时间段，例如：
- 网络研讨会
- 开放麦
- 放映会
- 产品演示
- 派对
- 展览
- 募捐活动
- 观看派对
- 音乐会
And more! You can get started with the free version or buy the paid version for powerful add-ons and extra features. Check out our review of Sugar Calendar for a detailed breakdown of the features.
Which of These Must Have WordPress Plugins Should You Use First?
Of all the must have WordPress plugins on the list, PushEngage gives you the most return on your investment.
Push notifications are really great tools to increase your engagement and conversions as well. For a new business, growth needs to be super affordable. And push notifications cost very little to begin with. Check out these epic resources if you’re not sure where to get started:
- 如何为您的网站添加网络通知 WordPress 插件
- 如何使用电子商务推送通知来提高收入
- 75 个您可以立即借鉴的精彩推送通知示例
- 如何为您的WordPress博客吸引更多流量（9种简单方法）
- 7 个推送通知最佳实践，立即获取流量
PushEngage 是全球排名第一的推送通知软件。所以，如果您还没有，请 立即开始使用 PushEngage！
