Are you losing sales to browse abandonment on your Shopify store?
Browse abandonment is when your site visitors browse your site and then bounce without buying anything. Even worse, they don’t even add anything to their cart. So, what can you do?
One simple way to deal with this issue is to create retargeting ads on Facebook, Instagram, and Google Search Ads. But that can be super expensive. And you’ll need to be a seasoned advertiser to make it work.
The easiest way to recover from browse abandonment is to create browse abandonment push notification campaigns.
In this article, we’ll check out how to recover from browse abandonment in Shopify using automated push notifications. It’s super easy to do, and it’s also super affordable.
让我们直接开始吧。
How to Set Up a Shopify Browse Abandonment Campaign
在本教程中，我们将向您展示如何使用 PushEngage Shopify 应用 来启用 Shopify 推送通知。
PushEngage is the #1 web push notification software in the market.
推送通知可帮助您自动增加网站流量和参与度。如果您经营在线商店，PushEngage 还可以通过帮助您创建自动电子商务推送通知来帮助您增加销售额。
您可以免费开始，但如果您想认真发展业务，应该购买付费套餐。此外，在购买任何推送通知服务之前，您应该查看这篇关于推送通知成本的指南。
PushEngage 提供以下功能，快速概览：
- 高转化率的自动化营销活动
- 多种定位和营销活动调度选项
- 目标跟踪和高级分析
- 智能 A/B 测试
- 专属客户成功经理
您会发现，如果您想为您的业务带来流量、参与度和销售额，PushEngage 绝对是最佳选择。而且，如果您预算有限，您总是可以 在推送通知方面发挥创意。
所以，如果您还没有，请立即开始使用 PushEngage。
Step #1: Install PushEngage on Your Shopify Site
Shopify allows you to create eCommerce websites without writing a single line of code. Whatever feature or functionality isn’t available by default, you can install using an app. So, you can use an app to enable Shopify push notifications.
Head over to the Shopify account and click on Apps to search for the PushEngage app:
接下来，搜索 PushEngage 推送通知 Shopify 应用：
然后点击 安装应用：
您几乎完成了。
Next, you’ll want to head over to your PushEngage dashboard and configure your PushEngage account to send your notifications instantly. You’ll see a 7-point checklist to complete inside your PushEngage dashboard.
If this is your first time using push notifications software, we highly recommend taking the challenge to get set up.
Step #2: Create a Browse Abandonment Push Notification Campaign
Head over to the PushEngage dashboard again and go to Campaign » Triggered Campaigns to create a new triggered campaign:
Then, create a new Browse Abandonment campaign by click on the Create New button:
Next, you’ll be able to set up your entire sequence of push notifications along with a delay in between each notification:
If you’re new to push notifications, you should check out our article on push notification best practices. When you’re happy with your push notification content, click on Trigger Settings. You’ll see that the conditions for a browse abandonment campaign have been pre-configured into the sequence.
Click on the Integration Code button to get the code snippet you need to embed the browse abandonment campaign on your site.
Then, copy the code and paste it into your site. You want to paste that code into the HTML <head> section of the page that you want to track. Finally, click on the Activate Triggered Campaign button:
If you followed every step, you’ll have created a browse abandonment campaign in Shopify like this one:
Step #3: Set Up Your Push Notification Optin
最后，在您的 PushEngage 仪表板中，转到设计 » 弹出窗口：
您可以在此处自定义推送通知选择加入。如果您需要帮助，可以查看这篇关于如何创建自定义推送通知选择加入的文章。
如果您需要一些灵感，可以查看这篇关于高转化率的推送通知选择加入的文章。
What to do After You Set Up Browse Abandonment in Shopify
You should check out our article on browse abandonment email campaigns when you’re done. It’s a great little resource to get inspiration and create your own campaigns.
如果您正在寻找一种经济高效的方式来增加您的流量、参与度和销售额，您应该开始使用推送通知营销活动。推送通知是强大的营销工具，可以帮助任何电子商务企业快速发展。
不信？查看这些精彩资源：
PushEngage 是全球排名第一的推送通知软件。因此，我们建议使用 PushEngage 来创建您的推送通知并发展您的电子商务业务。
