Looking for the best WooCommerce plugins to take your business to the next level in 2023?
管理在线商店本身就可能充满挑战。然后，在您花费数小时想出发展业务的方法后，当您意识到有超过100,000个WordPress插件可供选择时，您就会遇到瓶颈。
因此，您必须重新考虑您的预算，因为市场上一些顶级插件是付费插件。
But here’s the thing: Most of the best WooCommerce plugins for sustainable growth come with free versions that you probably don’t even know about. And seeing as they’re built to help you grow, you can get started for free and eventually upgrade to the premium versions.
In this article, we shortlisted some of the best WooCommerce plugins your site needs right now. And we’ve given special priority to plugins with a free version or trial.
让我们开始吧。
Best WooCommerce Plugins to Grow Your eCommerce Site
Each of the plugins on the list will serve a different purpose for your site. Make no mistake, they’re all focused on helping you grow your eCommerce business. But we have a pretty high standard for our definition of the “best” WooCommerce plugins. In our list, we only included plugins that we’ve actually used and found helpful for our growth.
Also, we chose the best WooCommerce plugins that come with a free version so that you don’t have to break the piggy bank to buy 20 new plugins.
让我们开始吧。
＃1。PushEngage
PushEngage是全球排名第一的推送通知插件。
推送通知可帮助您自动增加网站流量和参与度。如果您经营在线商店，PushEngage还可以通过帮助您创建自动化的电子商务推送通知来帮助您增加销售额，例如：
以及更多！
您可以免费开始使用，但如果您想认真发展业务，则应购买付费套餐。但在购买任何推送通知服务之前，您应该查看这篇关于推送通知成本的指南。
Here’s a quick glance at why PushEngage is one of the best WooCommerce plugins for any store to have:
- 高转化率的自动化营销活动
- 多种定位和营销活动调度选项
- 目标跟踪和高级分析
- 智能 A/B 测试
- 专属客户成功经理
您会发现，如果您想为您的电子商务业务增加流量、参与度和销售额，PushEngage无疑是最佳选择。如果您预算有限，您总是可以在推送通知方面发挥一点创意。
如果您需要更详细地了解该插件，请查看这篇PushEngage评测。
2. WPForms
WPForms is one of the best WooCommerce plugins for transactional forms. We’ve tested out a bunch of form plugins for WooCommerce, and none of them come even close to the functionality or the ease of use of WPForms. It’s also one of the best WooCommerce plugins because you can create robust order forms to process orders from customers.
您可以使用 WPForms 中的拖放式表单构建器来创建和发布：
您甚至可以跟踪表单的用户旅程，以了解不同的客户接触点并随着时间的推移进行优化。
Go ahead and create a WordPress form with WPForms, and you’ll understand right away why we love the plugin so much. And if you’re not sure about the plugin yet, check out our review of WPForms.
#3. MonsterInsights
MonsterInsights 是一款WordPress插件，可让您轻松使用Google Analytics。Google Analytics对初学者来说太复杂了。但更糟糕的是，在不获得任何可操作的业务增长见解的情况下，很容易迷失在海量数据中。
MonsterInsights focuses on insights over volumes of data. This is super useful for an eCommerce business because in addition to SEO metrics, you’ll also need to check out revenue numbers.
The cool part is that you don’t need a single line of code to install Google Analytics on WordPress.
以下是MonsterInsights可以为您做什么的快速概览：
- 无需任何代码即可跟踪Google Analytics
- 兼容任何版本的Google Analytics
- 查找热门内容的报告
- 详细的受众洞察
- 电子商务分析
- 表单注册分析
- 自定义维度的附加洞察
- 联盟链接点击跟踪
- GDPR合规
- 高级集成
If you need to take a close look at the features, you should really check out our review of MonsterInsights.
#4. All In One SEO
All In One SEO is the best WordPress SEO plugin in the world. While AIOSEO isn’t necessarily a WooCommerce plugin, it’s essential for any WordPress site. And you get an entire suite for eCommerce SEO to help you grow traffic to your product pages.
AIOSEO不仅功能强大，足以实施最新的SEO最佳实践，而且您还可以获得高级选项，开箱即用地解决特定的SEO问题。这包括：
- 面向本地受众的小型企业的本地SEO模块
- 在线商店的WooCommerce SEO
- WordPress编辑器内的SEO优化器
- Smart sitemaps for instant indexing on Search Engines
- 一个Schema插件，可让您的内容在富摘要中排名
And a lot more! You can learn more about the features in our review of AIOSEO.
#5. FunnelKit
FunnelKit (also known as WooFunnels) is one of the best WooCommerce plugins designed to skyrocket your checkout performance with a suite of powerful, conversion-focused enhancements. Here’s what makes it stand out:
- Conversion-Optimized WooCommerce Checkout
Designed from the ground up for maximum conversions, FunnelKit smooths and simplifies the checkout experience to reduce cart abandonment and boost completions. - Flexible Checkout Field Editor
Customize checkout forms effortlessly using an intuitive drag-and-drop interface. Add, remove, or reorder fields to capture just the right information—no coding required. - Built-In Checkout Optimizations
Leverage built-in features like inline validation, progress indicators, and streamlined layouts to create a frictionless checkout flow that keeps customers engaged. - Order Bumps
Increase average order value with smart, one-click add-ons right on the checkout page—perfect for cross-selling complementary products at the moment of purchase. - Post-Purchase One-Click Upsells
After checkout, offer your customers compelling upsells they can accept with a single click—without having to re-enter payment details. It’s a seamless way to boost revenue with minimal effort.
Together, FunnelKit gives you everything you need to optimize purchases from start to finish—clean checkout, smart upsells, and powerful controls for customization.
#6. TrustPulse
TrustPulse is one of the best WooCommerce plugins for social proof. You can use the plugin to create small popups that showcase social proof on your website in real-time. This nudges other web visitors to convert as well.
Sure, you can use TrustPulse on pretty much any site. But on a WooCommerce site, you can see it actively grow your conversions. Here’s a quick look at the top features you get from TrustPulse:
- 提高电子邮件注册量
- 增加联盟链接点击量
- 生成网络研讨会注册量
- 增加页面浏览量
- 收集推荐和评论
- 获得更多调查参与者
- 增加直接销售额
And if you’re not sure how to get started, you should check out our review of TrustPulse.
#7. RafflePress
RafflePress is the most powerful WordPress giveaway plugin. You get a visual builder with the plugin to create and run viral contests. It’s also the only beginner-friendly WordPress giveaway plugin. In our opinion, the paid version of the plugin is worth every penny. But you can also get started for free.
For any eCommerce site, engaging new visitors while retaining old customers is always a challenge. But that’s what makes RafflePress one of the best WooCommerce plugins. Again, you don’t necessarily need to have an eCommerce site to use RafflePress. But you can see RafflePress actively grow your sales from social media on a WooCommerce site.
The best part is that you get powerful pre-built templates that are designed to:
- Grow your email list
- Refer friends with word-of-mouth marketing
- Run a giveaway before your site launches
- Grow your Facebook page
- Grow your Twitter followers
- Grow your YouTube channel
- Grow your Instagram following
And you can do all of it with zero coding. Take a look at our review of RafflePress, where we explored the features of the plugin in greater depth.
#8. SeedProd
SeedProd is the best WordPress plugin to create landing pages that convert. It’s by far the best WooCommerce plugin to build your own WordPress theme. It’s also one of the best landing page builders in the market.
您将获得一个拖放式着陆页构建器，其中包含用于构建电子商务页面和着陆页的各种选项。与 WordPress 网站构建器不同，您可以自定义着陆页的每一个细节，包括导航菜单、页脚和样式。SeedProd 还可以与任何 WordPress 主题配合使用，并创建移动友好型着陆页。
使用 SeedPreed，您将获得预制的高转化率着陆页模板，可以立即发布。这包括以下模板：
还有更多！如果您正在构建一个新的 WooCommerce 网站，您可以查看我们关于如何构建网站的指南。我们喜欢使用 SeedProd，我们甚至撰写了关于SeedProd 插件的深入评测。去看看吧！
#9. OptinMonster
OptinMonster is one of the best WooCommerce plugins for popups. They practically changed the way in which email lead generation works in the marketing industry. OptinMonster has pretty much everything you need to start, grow, and scale your email lead generation process.
You can also use OptinMonster to increase WooCommerce conversions directly. Here’s a quick rundown of what you can do using the toolkit:
- 顺畅地增长您的电子邮件列表以进行再营销
- 将首次访问者转化为常规读者
- 降低购物车放弃率和浏览放弃率
- 创建带有实际倒计时器的限时优惠
- 增加电子书下载和数字产品销售
- 为直播活动创建漏斗
- 使用游戏化弹出窗口提高网站参与度
- 将您的流量重定向到能为您带来收入的页面和帖子
- 通过两步选择加入来创建真实的潜在客户列表并删除虚假电子邮件
我们撰写了OptinMonster 评测。因此，如果您想更详细地了解其功能，请继续查看。
#10. WP Mail SMTP
WP Mail SMTP is among the best WooCommerce plugins for email SMTP. For WooCommerce sites, WP Mail SMTP is super important.
根据您的托管服务，WordPress 可能会遇到许多电子邮件送达问题。因此，您最终要么永远收不到来自您表单的潜在客户，要么您的客户收不到您发送的任何自动电子邮件。没有简单的方法可以在不使用 WP Mail SMTP 插件的情况下解决此问题。
WP Mail SMTP 在以下情况下非常有用：
- 您的主机不支持 mail() 函数，WordPress 无法发送电子邮件
- 您的服务器未正确配置，无法从您的 WordPress 网站发送电子邮件
- 您想通过 Gmail 或 Google Apps 发送您的商务电子邮件
- 来自您 WordPress 表单的咨询消息永远不会发送到您的收件箱
要完全理解为什么 WordPress 会出现送达问题以及 WP Mail SMTP 如何为您解决这些问题，还有很多内容。但有一点是肯定的。如果您经营一家严肃的企业，您真的不能承担电子邮件无法送达的风险。因此，请查看我们关于WP Mail SMTP 如何工作的文章以获得完整的了解。
#11. SearchWP
SearchWP 是功能最强大的 WordPress 搜索插件之一。WordPress 默认带有搜索功能，但它可以搜索的内容范围非常有限。大多数情况下，它无法搜索 WooCommerce 产品页面以获取结果。
另一种选择是在产品页面中使用 AJAX 产品搜索插件。但当您可以在自己的网站上创建自定义搜索引擎时，何必满足于此？
当网站访问者在您的网站上搜索内容时，他们实际上是在告诉您他们想要什么。但大多数 WordPress 搜索栏都无法进行深度搜索。而且它们绝对无法帮助您了解访问者在搜索什么。
SearchWP 允许您在 WordPress 网站上创建自定义搜索引擎，让您的访问者可以搜索到以下内容：
- 自定义字段（文章元数据），包括 ACF 字段
- 电子商务产品详细信息、变体和属性
- 分类、标签、自定义分类法
- 短代码输出
- 上传的文档（PDF、.docx、.txt 等）
- 自定义数据库表内容
当然，您也可以搜索文章标题和内容。查看我们对 SearchWP 的评测并立即开始。
#12. AffiliateWP
AffiliateWP 是一款 WordPress 插件，可让您为产品和服务创建联盟计划。它易于使用，高度可靠，并且无需任何编码即可进行设置。如果您使用 WooCommerce 出售订阅软件，AffiliateWP 是增加联盟收入的最佳方式。
The AffiliateWP plugin can help you manage and grow a community of affiliates for your product using a simple, easy-to-use dashboard. The best part is that you can do it directly from your WordPress dashboard. If you’re running multiple affiliate offers on TikTok Shop or Instagram, then AffiliateWP is one the most powerful WooCommerce plugins for affiliate marketing.
AffiliateWP 拥有许多出色的功能，包括：
- 联盟跟踪和管理
- 自定义虚荣优惠券
- 实时报告
- 用户友好的联盟入职
- 自动联盟付款
- 可自定义的电子邮件通知
- 与流行插件和服务的集成
- 一键导入/导出联盟数据
- 免费和专业插件
使用 AffiliateWP 非常简单，这也是该插件区别于其替代品的原因。立即开始并发展您的联盟网络。如果您不完全满意，可以先查看我们对 AffiliateWP 的评测。
#13. Smash Balloon
Smash Balloon 是一款简单的 WordPress 插件，可让您在不使用任何代码的情况下在网站上显示社交媒体动态。在网站上显示社交动态是将网站流量转化为社交媒体关注者并让他们长期参与的好方法。
Smash Balloon 最棒的地方在于无需任何编码。您只需安装插件，然后将您的社交媒体页面连接到您的网站即可。
您可以使用 Smash Balloon 来：
- 在您的网站上使用您的标签动态作为社交证明
- 在您的网站上展示互动式 Twitter 动态以提高网站参与度
- 将您的 YouTube 视频嵌入您的网站以增加您的 YouTube 订阅者
- 将真实的 Facebook Business Page 评论添加到您的网站以增加转化率
还有更多！
查看我们对 Smash Balloon 的评测或立即开始。
#14. Pretty Links Pro
Pretty Links Pro is epic for affiliate marketers. And just because you’re selling a product of your own doesn’t mean that you can’t make affiliate revenue as well. In fact, if you find complimentary products that you’re not interested in making and selling on your own, affiliate programs are perfect for you. You make a lot of extra revenue for shouting out products that you would anyway.
Using a plugin like Pretty Links Pro, you can create instant short affiliate links that carry your brand and look… pretty!
It is the perfect tool for affiliate marketers, podcasters, business owners, and others who want to easily create short URLs in WordPress. With Pretty Links Pro, you can:
- Create pretty links that make readers want to click on affiliate links
- Shorten, cloak, track, and share your links easily
- Group, sort, search, and track clicks for your links
- Instantly set permanent and temporary redirects for all affiliate links
- Automatically add affiliate links to specific keywords wherever they appear
And much more! Of course, Pretty Links has a free version. But if you’re serious about making money with affiliate marketing, we recommend getting the paid version.
#15. WPCode
WPCode is one of the best WooCommcerce plugins to insert code snippets on your site without any coding knowledge. It’s super useful for WooCommerce sites as well because you’ll likely have to insert a lot more code snippets in an eCommerce site.
If you’ve ever managed a WordPress site before, you’ll know how incredibly useful this plugin is. You can use the plugin for:
- Google Search Console verification
- Google Analytics tracking
- Custom CSS code
- Adding push notifications
- Insert Facebook tracking pixels
And any code snippet you can think of inserting into your website’s header and footer.
#16. StoreAgent AI
StoreAgent AI is an AI-powered assistant designed to enhance your WooCommerce store’s efficiency and customer experience.
It’s one of the best WooCommerce plugins to automate various store management tasks using artificial intelligence, allowing you to focus on scaling your business instead of handling repetitive tasks manually.
One of its standout features is AI-powered customer interaction. StoreAgent AI can instantly answer product-related questions, helping potential buyers make informed decisions. Additionally, it generates optimized product descriptions and tags, ensuring that your listings are well-structured and SEO-friendly. This improves visibility on search engines and enhances product discoverability within your store.
StoreAgent AI also analyzes and summarizes customer reviews, allowing shoppers to gauge feedback quickly without reading through long comment sections. This feature is particularly useful for stores with a high volume of products and customer reviews.
Furthermore, the plugin can provide data-driven insights into sales trends and customer behavior, enabling you to refine your marketing strategies. With StoreAgent AI, store owners can expect a reduced workload, improved customer engagement, and optimized product listings—all powered by artificial intelligence.
#17. WC Vendors
WC Vendors is a leading multi-vendor marketplace plugin for WooCommerce, allowing you to transform your online store into a fully functioning marketplace like Etsy or Amazon.
The plugin provides a flexible vendor management system, enabling multiple sellers to list and sell their products on your site. As the store owner, you can configure different commission structures—fixed, percentage-based, or tiered commissions—to suit your business model. WC Vendors also supports digital, physical, and even subscription-based products, making it a versatile choice for various types of marketplaces.
One of the plugin’s key advantages is its seamless vendor dashboard. Each vendor gets access to a dedicated dashboard where they can track sales, manage inventory, and handle customer interactions. The dashboard simplifies operations for sellers while ensuring a smooth buying experience for customers.
WC Vendors is also highly customizable and integrates well with other WooCommerce plugins. Whether you want to add advanced shipping options, enhance reporting, or automate tax calculations, WC Vendors can be extended to meet your marketplace’s specific needs.
For store owners looking to create a multi-vendor ecosystem with minimal hassle, WC Vendors is an excellent choice, offering scalability and ease of use.
#18. Really Simple SSL
Really Simple SSL is one of the best WooCommerce plugins to resolve SSL issues on your site. If you’re not familiar with SSL certificates, check out this article to learn what an SSL certificate is and why you should install one.
当您首次在网站上安装 SSL 证书时，您将面临许多安全问题，例如：
- 混合内容问题
- 不安全的 Cookie
- 缺少安全标头
And other security vulnerabilities. Most of these problems are super technical, and if you’re not a tech person, you’re going to struggle a lot with fixing these issues manually.
这就是为什么我们建议使用 Really Simple SSL 这样的插件，一键消除任何高级 SSL 安全漏洞。如果您不确定是否要购买付费版本，也可以免费开始使用。
#19. AdTribes
AdTribes is the company behind Product Feed Elite, one of the best WooCommerce plugins to help store owners create and manage product feeds for various advertising platforms and marketplaces. If you run ads on Google Shopping, Facebook, Bing, or comparison shopping engines, this plugin is essential for streamlining your product listings.
Product Feed Elite supports over 100 pre-configured feed templates, making it easy to generate feeds for different platforms without technical expertise. The plugin allows unlimited product listings and offers advanced filtering and rule-based automation, ensuring that only your most relevant and high-performing products are included in your feeds.
Another standout feature is its automatic feed updates. Whenever you make changes to your WooCommerce store—such as adjusting prices, modifying stock levels, or adding new products—the plugin updates your feeds in real time, ensuring that your advertising campaigns reflect the latest store data.
AdTribes also provides in-depth performance tracking, helping you analyze which products are generating the most clicks and conversions. This data enables you to optimize your campaigns, allocate budgets effectively, and maximize your return on ad spend (ROAS).
If you’re serious about scaling your WooCommerce store with multi-channel marketing, AdTribes’ Product Feed Elite is a must-have tool that simplifies and automates your product advertising strategy.
#20. WP Simple Pay
WP Simple Pay is one of the best WooCommerce plugins to accept online payments simple on your WordPress site. If you’re selling products on your site, you’ll need to set up a payment gateway to accept payments. Stripe is the most popular payment service for websites and chances are that you’re already using Stripe to process payments on your site.
WP Simple Pay 通过简单地使用您现有的 Stripe 账户，为您提供额外的网站功能和支付选项。您甚至可以使用该插件构建非常漂亮的支付表单。接受信用卡付款非常容易。但更厉害的是，您可以接受其他支付方式，例如：
- ACH 转账
- Google Pay
- iDEAL
- SEPA直接借记
- 支付宝
- Bancontact
- giropay
- Przelewy24
最棒的是，它完全不需要编码。
#21. LearnDash
LearnDash 是 WordPress 最棒的学习管理系统插件。您可以使用 LearnDash 创建和销售数字课程，无需额外编码。当然，它并非适合所有人。但如果您考虑在线销售课程的想法，最好还是使用最棒的 WordPress 插件来发布您的课程。
使用 LearnDash，您将获得：
- A drag-and-drop course builder
- 高级测验选项
- 证书、徽章和奖励
- 动态课程进度选项
- 专属课程营销工具
而且 LearnDash 支持您课程所需的任何主题、任何页面构建器和任何媒体格式。
#22. Sugar Calendar
Sugar Calendar is among the best WooCommerce plugins for event calendars. Using the plugin, you can create and manage a frontend calendar on your site. It’s super useful for selling tickets to events.
The best part is that it integrates easily with any calendar service you can think of, including iCal and Google Calendar.
您可以使用该插件预订活动门票和时间段，例如：
- 网络研讨会
- 开放麦
- 放映会
- 产品演示
- 派对
- 展览
- 募捐活动
- 观看派对
- 音乐会
等等！您可以从免费版本开始，或者购买付费版本以获得强大的附加组件和额外功能。
#23. SaveTo Wishlist
SaveTo Wishlist is the best WooCommerce plugin for adding robust wishlist functionality to your store. Letting customers save favorite products is an absolute must for driving repeat visits and reducing cart abandonment.
Built for speed using modern technology and offering premium-level core features right out of the gate, it serves as a powerful, lightweight alternative to older plugins. Your shoppers get a seamless experience, while you gain actionable insights into exactly what they want to buy.
Here’s a glimpse at what makes SaveTo Wishlist an essential tool:
- Customers can create and manage multiple wishlists
- Guest user support that merges data upon login, so nothing is lost
- Customizable wishlist buttons, pages, and frontend design
- Advanced analytics to track your most popular products
- Wishlist automation for remarketing (e.g., price drop or back-in-stock alerts)
- Full support for modern WooCommerce Blocks
- Wishlist sharing with customizable permissions
- Translation-ready and WooCommerce REST API support
If you want to turn casual window shoppers into loyal customers, SaveTo Wishlist is your best bet. You can start for free, but the advanced analytics and automation in the premium tier are well worth the investment to seriously grow your revenue.
What to do After Installing the Best WooCommerce Plugins
好了，各位，本次分享就到这里！
All the plugins in our list have free versions. Just head over to the WordPress repository and try them out. The epic part about the best WooCommerce plugins is that you can get started for free and then eventually upgrade when you get enough momentum.
您觉得这些插件怎么样？您已经在用其中的多少个了？请在下面的评论中告诉我们。
我们的个人建议是先从推送通知开始。推送通知是提高参与度和转化率的绝佳工具。我们建议使用 PushEngage 来发送您的推送通知。
不信？查看这些精彩资源：
PushEngage 是全球排名第一的推送通知软件。所以，如果您还没有，请 立即开始使用 PushEngage！
