Looking for an easy way to set up WooCommerce cart abandonment campaigns for your website?
Cart abandonment is a serious problem for most eCommerce businesses. According to a study by Baymard Institute, the average documented cart abandonment rate is 70.19%.
That means that you’re losing at least 70% of your sales every day that you don’t take action right now. But I get it. Handling cart abandonment can seem technical and complex. That’s exactly why I wrote this article.
In this article, I’m going to walk you through setting up WooCommerce cart abandonment recovery campaigns with zero technical experience and expertise. Sounds good?
Låt oss dyka in.
NOTE: This article is meant only for WooCommerce users. But if you’re running a Shopify store, you should check out our article on Shopify cart abandonment instead.
What is WooCommerce Cart Abandonment Recovery?
Cart abandonment has a significant impact on eCommerce businesses, as it results in lost sales and revenue.
But it is possible to recover some of these lost sales by implementing cart abandonment campaigns. These campaigns involve sending targeted emails and push notifications to customers who have abandoned their carts, reminding them of the items they left behind and encouraging them to complete their purchase.
Send WooCommerce Order Notifications Today!
Push-notiser är ett supereffektivt, billigt marknadsföringsverktyg som hjälper dig att automatiskt öka din återkommande trafik, engagemang och försäljning.
By using WooCommerce cart abandonment campaigns, you can increase your chances of recovering lost sales and improving your overall revenue.
Technically, the way cart abandonment works is that your website or app visitors added something to their cart, but didn’t checkout. So, every time someone adds something to their cart and don’t buy it within the next hour, you want to send them a reminder to buy it.
For push notification campaigns, there’s a little bit more. Before you create a cart abandonment campaign, you should also set up a browse abandonment campaign.
Browse abandonment campaigns start when your visitors and users browse something on your site or web app, but don’t add anything to their cart. You can target, convince, and convert customers who:
- Lade en produkt i en önskelista, men inte i sin kundvagn
- Tittade på en produkt mer än en gång
- Tittade på mer än 3 produkter i samma kategori
- Sökte på webbplatsen efter en specifik produkt
- Stannade på en produktsida i minst 3 minuter och köpte inte
A browse abandonment notification ends when your visitor adds something to their cart. After that, a cart abandonment campaign takes over to convert them into paying customers.
A good way to get more conversions from your cart abandonment campaigns is to use offers and discounts. This might be something to think of as part of your coupon marketing strategy or even your push notifications strategy.
In the next section, we will discuss how to set up WooCommerce cart abandonment campaigns and improve your chances of recovering lost sales.
How to Create WooCommerce Cart Abandonment Push Campaigns
I’m going to show you how to create a WooCommerce cart abandonment campaign using PushEngage. PushEngage is the #1 push notification software in the world, and you can set up cart abandonment campaigns right from the PushEngage dashboard.
So, if you haven’t done it already, go ahead and create a PushEngage account. To set up cart abandonment recovery campaigns, you’ll need to get the Growth Plan of PushEngage. So, select the Growth Plan and finish setting up your PushEngage account.
Gå sedan till instrumentpanelen för att följa den här handledningen.
Step #1: Enable Browse and Cart Abandonment Push Campaigns
PushEngage comes with pre-built browse and cart abandonment push notification campaigns. All you have to do is install the PushEngage WordPress plugin and activate your campaigns!
Head over to Settings » Integrations tab and under the WooCommerce section.
Aktivera 'Övergiven kundvagn' och 'Övergivet webbläsarbesök' genom att slå på omkopplaren.
And it’s done! You now have automated push notification campaigns that will turn casual browsers into shoppers and recover lost sales on autopilot.
Step #2: Edit Your Push Notification Campaigns
If you want, you can edit the automated push notification campaigns to recover abandoned carts. PushEngage gives you full control over your campaigns.
Go to Triggered Campaigns and add multiple notifications to your campaign.
Ange fördröjning och villkor för varje avisering och lägg till reservvariabler.
Step #3: Prevent Notification Overload
Under Trigger Settings, limit the frequency of notifications to prevent spamming your customers. Here, you can choose a daily or weekly limit.
For example, if you have 2 notifications for a daily limit, then add 14 for the weekly limit, so that even if people abandon more than 2 products a day, they are not spammed with all push notifications.
Du kan också lägga till UTM-parametrar för dessa kampanjer så att det blir enklare för dig att spåra i Google Analytics.
Efter att ha ställt in utlösarna, spara dina ändringar och aktivera kampanjerna. Om aktiverat kan du se kampanjanalysen och se konverteringen av målets intäkter.
And that’s all there is to making more money from your business!
Hur man skapar personliga kampanjer för övergivna kundvagnar
Du kan skapa personliga kampanjer för övergivna kundvagnar med hjälp av anpassade attribut.
Detta innebär att du kan koppla PushEngage med din CRM-programvara (Customer Relationship Management) för att hämta personliga detaljer för varje kund. Som standard fångar PushEngage enhets- och geolokaliseringsinformation för varje kund. Men du kan utöka personaliseringsutbudet med hjälp av PushEngage Attributes API.
You can create custom abandoned cart push notifications with the user’s name, like this one:
Or add more elements, such as a price drop or unused loyalty points:
Eller till och med korssälja andra produkter:
Det finns verkligen inga gränser för vilken typ av kampanj du kan ställa in med våra API:er. Kör på!
You Set Up WooCommerce Cart Abandonment: What’s Next?
Det var allt för den här gången, gott folk!
Om du tyckte att detta var användbart, bör du också kolla in vår artikel om hur man minskar övergivna kundvagnar. Det finns några riktigt användbara idéer där.
And if you’re just starting out with push notifications, you should try out PushEngage. PushEngage is the #1 push notification software in the world, and you can create a whole range of push notification campaigns using PushEngage.
Om du inte är 100% övertygad bör du kolla in dessa resurser om hur du effektivt använder push-meddelanden:
- 7 smarta strategier för att öka kundengagemanget
- Är push-notiser effektiva? 7 statistik + 3 experttips
- 7 beprövade sätt att tjäna pengar på din blogg 2021
- När du ska använda (och när du INTE ska använda) push-notiser (2021)
- 15 Exempel på text för push-notiser som inspirerar dig
Så, om du inte redan har gjort det, kom igång med PushEngage idag.
