動的セグメンテーション

プッシュ通知の動的セグメンテーションとは？

動的セグメンテーションとは、手動操作なしで購読者をあるセグメントから別のセグメントに移動させるプロセスです。これは、購読者を異なるリストに追加したり、古いリストから削除したりすることなく、設定や習慣に従って購読者をセグメント化しておくための非常に便利な方法です。

マーケティングにかなり慣れていない場合、最も公平な質問は次のようになります… 

セグメントとは何ですか？

顧客セグメントとは、特定の共通点を持つ顧客のグループです。共通の要因は、特定の製品への愛情であったり、類似したコンテンツを閲覧する傾向であったりする可能性があります。場所や話す言語である可能性さえあります。

では、なぜプッシュ通知をセグメント化する必要があるのでしょうか？

シンプル—誰もがパーソナライズされた注目を求めています。

The more you know about your online audience, the better you can communicate with them. And segmenting your subscribers by device type, location, language, browsing habits, and more is a simple way to send out bulk messages without being spammy. 

In other words, segmenting your subscriber list is a great way to personalize your push notifications.

Now, you’re probably wondering by now, “That’s great. But what’s dynamic segmentation mean?”

Simple – Subscribers get dynamically segmented into different lists based on their actions, habits, location, and other data points.

In theory, this is a very simple idea. But it’s incredibly difficult to create an automated way to fix this problem because of the way in which most apps and websites manage and transfer data.

Thankfully, with PushEngage, dynamic segmentation is a breeze and it’s designed to make it an automated process. We’ll show you exactly how to set it up as well (more on this later).

Send targeted push notifications that don’t make your customers feel the way Spotify accidentally made Sarah feel.

When Should You Segment Push Notifications?

The short answer: Always! There is no “One Ring to Rule them All”. No marketing message will appeal equally to everyone.

Targeted push notifications are much more effective because they’re much more appealing. Everyone wants to feel special. If you segment your push notifications the right way, you can serve your audience in ways that your competitors can’t even imagine.

With PushEngage, you can segment push notifications by both their behavior and their interests. You can…

• Create geo targeted push notifications from the dashboard. 
• Target the device type used by a subscriber
• Create segments based on what URLs your subscribers visit

But the fun doesn’t stop there. 

You can create completely customized segments using the PushEngage Javascript API based on literally any action a website visitor takes.

Push Notification Segmentation Examples

Targeted push notifications sound fun in theory. But what about the real world? Do they even work that well?

真実は…と言いますと、

It works way better than marketers expect.

Why? Because personalization makes everyone feel special.

A fun example of personalization was when Phooto sent out push notifications in local languages based on geo targeted segments. This led to a 20.66% subscription rate and an 8.32% recovery rate for abandoned carts!

ケーススタディ全文を読む

ShoutMeLoud started to segment push notifications for their blog as well. This infographic will tell you all you need to know about the results:

How to Segment Push Notifications

Now that you understand what targeted push notifications are and that they work really well, here’s how you can set it up yourself in less than 10 minutes with PushEngage:

Step #1: Go to Segmentation in the Dashboard

Step #2: Click on the + button that says Create New Segment:

Step #3: Set up a segment for your push notifications

この記事では、ニーズに合わせてセグメントを設定する方法を説明します。

PushEngageはデフォルトでデバイスとジオロケーションデータを収集し、それらのセグメントを自動的に作成します。後で、PushEngage APIを使用してカスタムセグメントを作成することができます。

これで完了です！

さあ、何を待っていますか？

今すぐPushEngageを入手！