Looking for the best WordPress lead generation plugins to grow your business?
It can be really hard to get new leads on repeat every day. Using the right tools can help you grow much faster an on complete autopilot. But what are the right tools? How much do they cost? Can you really afford them? What kind of returns should you expect when you invest in a plugin?
In this article, we’re going to walk you through a list of the best WordPress lead generation plugins in the market. We’ll even give you our favorite combination of plugins if you read all the way to the end.
听起来不错？让我们开始吧。
What is Lead Generation and Why Should You Care?
Lead generation means building a list of people who are interested in buying from your business. And there are loads of ways to do it. On your website, lead generation might mean getting visitors to:
- Join your email newsletter
- Submit a contact or inquiry form on your website
- Contact someone at your company through live chat
- Talk to a chatbot (automated chat)
- Call your sales team, or book a call with them
However, most businesses struggle to get enough leads in the first place. So, we’ve put together this list of WordPress lead generation plugins that help you generate leads of different kinds. Most other articles on lead generation tools focus on creating a list of plugins that all do the same thing. But we’re going to help you grow your business in ways that suit your business.
Best Lead Generation Plugins
Now that we know what lead generation is and why you should get WordPress lead generation plugins, it’s time for our list. For each lead generation category, we’re going to give you one top-tier plugin that you can use.
Ideally, you should be using more than one type of lead generation tool. But we focus heavily on helping small businesses grow. So, we get that buying multiple plugins right away might be way too much for your marketing budget.
That’s why we arranged the plugins in a particular order based on how affordable a solution is and how much extra money you can make with them. Let’s get started now.
＃1。PushEngage
PushEngage是全球排名第一的推送通知插件。
推送通知可帮助您自动增加网站流量和参与度。如果您经营在线商店，PushEngage 还可以通过帮助您创建自动电子商务推送通知来帮助您增加销售额。
您可以免费开始，但如果您想认真发展业务，应该购买付费套餐。此外，在购买任何推送通知服务之前，您应该查看这篇关于推送通知成本的指南。
PushEngage 提供以下功能，快速概览：
- 高转化率的自动化营销活动
- 多种定位和营销活动调度选项
- 目标跟踪和高级分析
- 智能 A/B 测试
- 专属客户成功经理
您会发现，如果您想为您的业务带来流量、参与度和销售额，PushEngage 绝对是最佳选择。而且，如果您预算有限，您总是可以 在推送通知方面发挥创意。
#2. OptinMonster
OptinMonster is one of the pioneers in WordPress popups. They practically changed the way in which email lead generation works in the marketing industry.
OptinMonster 几乎拥有您开始、发展和扩展电子邮件潜在客户生成流程所需的一切。
以下是使用该工具包可以执行的操作的快速概述：
- 顺畅地增长您的电子邮件列表以进行再营销
- 将首次访问者转化为常规读者
- 降低购物车放弃率和浏览放弃率
- 创建带有实际倒计时器的限时优惠
- 增加电子书下载和数字产品销售
- 为直播活动创建漏斗
- 使用游戏化弹出窗口提高网站参与度
- 将您的流量重定向到能为您带来收入的页面和帖子
- 通过两步选择加入来创建真实的潜在客户列表并删除虚假电子邮件
我们撰写了OptinMonster 评测。因此，如果您想更详细地了解其功能，请继续查看。
#3. WPForms
WPForms is the best WordPress form builder plugin. We’ve tested out a bunch of form plugins for WordPress and none of them come even close to the functionality or the ease of use of WPForms.
您可以使用 WPForms 中的拖放式表单构建器来创建和发布：
- 调查和投票
- 多步骤表单
- 条件逻辑表单
- 表单放弃营销活动
- 表单登陆页面
- 表单模板
- 离线表单
- 对话式表单
You can even track user journeys for your forms to understand different customer touchpoints and optimize them over time. Go ahead and create a WordPress form with WPForms and you’ll understand right away why we love the plugin so much.
#4. RafflePress
RafflePress is the most powerful WordPress giveaway plugin. You get a visual builder with the plugin to create and run viral contests. It’s also the only beginner-friendly WordPress giveaway plugin. In our opinion, the paid version of the plugin is worth every penny. But you can also get started for free.
The best part is that you get powerful pre-built templates that are designed to:
- Grow your email list
- Refer friends with word-of-mouth marketing
- Run a giveaway before your site launches
- Grow your Facebook page
- Grow your Twitter followers
- Grow your YouTube channel
- Grow your Instagram following
And you can do all of it with zero coding. Take a look at our review of RafflePress, where we explored the features of the plugin in greater depth.
#5. LiveChat
LiveChat is a live chat tool for conversational marketing and sales. If you’re selling products online or collecting leads for an agency, we highly recommend using this plugin.
Having a live chatbox on your site can be really effective tool for website engagement. Using LiveChat, you can easily set up chatbox triggers for:
- 客户在产品或结账页面花费大量时间
- 客户将产品添加到购物车但无法付款
- 购物车价值高的客户，以提供优惠券或折扣
These are all automated triggers that can help you convert a lot of potential customers very quickly. The chatbox will ping your customers when any of the automated triggers get fired. And from there, you can have a Customer Service rep take over and help the customers make a purchase decision.
#6. FunnelKit
FunnelKit is the best sales funnel builder for WordPress.
You can select a sales funnel template under the Sales Funnels tab:
这些都是预构建的漏斗，具有完全响应式设计。因此，它们在任何设备上看起来都很棒。如您所见，不同的模板具有不同的页面数量。我们建议在销售漏斗中使用包含 4 个页面的模板。但是，您可以创建具有任意数量步骤的自定义漏斗。
FunnelKit gives you designs that are compatible with some of the most popular WordPress page builders, landing page builders, and themes including:
- Gutenberg
- Elementor Pro
- Divi
- Oxygen
还有更多！因此，您可以使用构建网站其余部分时使用的任何软件来编辑页面。您可以像编辑网站上的任何其他页面一样自定义任何页面。
You can even create lightbox popups to capture leads that don’t want to convert right away. This way you can retarget interested prospects with offers and discount coupons.
#7. AffiliateWP
AffiliateWP is a WordPress plugin that allows you to create an affiliate program for your products and services. It’s easy to use, highly reliable, and requires zero coding to set up.
AffiliateWP 插件可以通过简单易用的仪表板帮助您管理和发展产品联盟社区。最棒的是，您可以直接在 WordPress 仪表板中完成所有操作。
AffiliateWP 拥有许多出色的功能，包括：
- Affiliate Tracking and Management
- 实时报告
- 用户友好的联盟入职
- 自动联盟付款
- 可自定义的电子邮件通知
- 与流行插件和服务的集成
- 一键导入/导出联盟数据
- 免费和专业插件
使用 AffiliateWP 非常简单，这也是该插件区别于其替代品的原因。立即开始并发展您的联盟网络。如果您不完全满意，可以先查看我们对 AffiliateWP 的评测。
#8. Nextiva
Nextiva offers the best business phone service for small business owners. If your business relies on getting phone calls as leads, then there’s no better software than Nextiva.
You get a web based admin panel to manage all your communication channels in one place.
You’ll find business phone features like call routing, voicemail to text and email, SMS messaging, unlimited domestic calling, and online faxing. Every new account gets a free local or toll free number. You also get standard features such as caller ID, call forwarding, routing, and custom greetings.
#9. WP Call Button
WP Call Button is a free WordPress lead generation plugin. You can set it up to get WhatsApp calls on your business phone. Visitors can simply click or tap the button to call you straight away.
The beauty of this plugin is that it works no matter where you are and where you customers are from. It can also be used to easily set up business call forwarding.
So, if you’re running a service that works on booking an appointment this plugin is a great option for you. Especially if you don’t want to spend a lot of money on appointment booking software.
Which of These is the Best WordPress Lead Generation Plugin for You?
The type of leads you need on your site should tell you what WordPress lead generation plugins you should use. But the plugins that work well for any site no matter what kind of business you have are:
You should 100% start with PushEngage. Push notifications are a great tool for increasing your traffic, engagement, and sales. And if you’re new to push notifications, you should check out our article on push notification best practices before you start creating campaigns. Some of the best practices that we actively recommend include:
我们建议使用 PushEngage 来创建您的推送通知广告系列。PushEngage 是市场上排名第一的推送通知软件，您的广告系列将得到妥善处理。
所以，如果您还没有，请立即开始使用 PushEngage。
