Looking to set up trigger campaigns for news articles and online publishers?
Promoting your content is tough. Especially considering the amount of competition you have out there. That’s where trigger campaigns come in. You can easily set up push campaigns that get sent automatically.
But how do you do it? Do you need a developer? What kind of campaigns should you create?
In this article, we’re going to list out trigger campaigns for news articles.
Why Use Trigger Campaigns for Your News Articles?
Using triggered push notification campaigns to promote new articles offers several benefits for content publishers. Here are some reasons why they can be an effective strategy:
- Real-time engagement: Push notifications allow you to reach your audience instantly and deliver your message directly to their devices. By sending a push notification when a new article is published, you can capture your readers’ attention while they are actively using their devices, increasing the chances of engagement.
- Increased visibility: With push notifications, you can cut through the noise and stand out among the multitude of content available online. By leveraging personalized and attention-grabbing messages, you can effectively capture your audience’s interest and entice them to read your new articles.
- Targeted and segmented approach: Triggered push notification campaigns enable you to target specific segments of your audience based on their preferences, interests, or behavior. By tailoring your messages to specific user segments, you can deliver content that is more relevant and appealing to individual readers, increasing the likelihood of click-throughs and conversions.
- Automated delivery: Once set up, triggered push notification campaigns can be automated to send notifications whenever a new article is published. This saves time and effort compared to manual outreach, ensuring that your content is promptly delivered to your audience without delay.
- Increased traffic and engagement: Push notifications have proven to be an effective tool for driving traffic to websites and increasing user engagement. By using compelling headlines and enticing teasers in your notifications, you can pique readers’ curiosity and motivate them to click through to your articles, boosting both traffic and engagement metrics.
- Retention and loyalty: By regularly sending push notifications to your audience about new articles, you can foster a sense of loyalty and encourage repeat visits. Subscribers who receive valuable and relevant content through push notifications are more likely to remain engaged with your brand and continue consuming your articles over time.
Triggered push notification campaigns offer a direct and efficient way to promote new articles, reaching your audience in real-time and increasing the visibility and engagement of your content.
Best Trigger Campaigns for News Articles and Publishers
As a regular content publisher, you can get a lot out of the sheer flexibility of push notifications. It’s perfect for news sites and publishers. There are so many actions you can use for your push notification campaigns.
Let’s take a look at some of the best push notification examples for news sites and publishers and what you can achieve in a few simple steps!
#1. Nudge Push Subscribers To Become Newsletter Subscribers
Using push notifications doesn’t mean that your email marketing becomes obsolete.
In fact, you can use push notifications to get email opt-ins directly. Most automated email campaigns are based on list opt-in links. So, you can directly send opt-in links using push notifications.
Here’s a great example of this idea by Hearst:
If you click on ‘Subscribe,’ you get subscribed to their email newsletter.
Very nice!
#2. Get Even More Traffic With FOMO Notifications
You can generate more subscribers using the PushEngage Javascript API.
One simple way is to integrate your social media accounts and create personalized notifications for your subscribers.
Here’s an example: Your friends just read this news article. Have you seen it yet?
The idea is pretty simple. If one of your subscribers has a friend who just read an article, you let your subscriber know about it. This introduces a Fear Of Missing Out (FOMO) in your subscriber. And it’s a great way to generate more traffic quickly
#3. Delight Them With Real-time Updates
If you’re familiar with HubSpot’s flywheel, you’ll know that it’s not enough to attract, engage and convert. You also need to keep delighting your subscribers.
是的，这更多地被新闻网站使用。但发布商可以将其用于他们的直播活动，并取得很好的效果。
即使您不是一个大型权威网站，这也能奏效。看看 Tara 的健康饮食，他们通过推送通知发送直播活动邀请：
#4. 使用浏览放弃挽回读者继续阅读
Browse abandonment campaigns can be used to ask readers to resume reading. You can tell readers who dropped off midway to read the full article and not miss out.
浏览放弃推送通知对新闻网站和发布商来说非常棒。每个新闻网站和发布商需要解决的最大挑战是受众参与度。
查看这篇关于 浏览放弃邮件示例 的文章，获取更多灵感。
#5. 发送内容推荐
您可以通过浏览的 URL 对订阅者进行细分，以发送个性化内容推荐。
细分用户意味着根据兴趣对订阅者进行分组。使用 PushEngage，您可以 动态细分 您的订阅者，并向他们发送与其兴趣高度相关的内容。
For instance, you can automatically create a sales segment to send offers to subscribers who checked out your product pages.
然后为浏览您博客内容的订阅者创建一个单独的潜在客户培育细分。
#6. 重新激活休眠订阅者
With PE, you can delete dormant subscribers to save money and resources.
But before that, you can try to send out a personalized push notification to reactivate them before cleaning up the dormant subscribers.
对于许多新闻网站和发布商来说，来自流量的广告收入是主要收入来源。如果这就是您的情况，重新激活您的休眠订阅者可以在很短的时间内产生大量额外收入。
专业提示： 依赖单一内容收入来源从来都不是一个好主意。如果您严重依赖广告收入，请查看这篇关于 Google AdSense 替代方案 的文章，它可以为您带来更多收入。
#7. 发送滴灌活动以销售官方商品
许多新闻媒体，尤其是现代媒体，通常都有官方商品。当然，这可能不是任何新闻节目的官方商品。最有可能的是，您想销售您媒体网络旗下频道热门节目的商品。
例如，NBC 在其官方商店销售 Dunder Mifflin 的“世界最佳老板”马克杯：
通过发送简单的滴灌推送活动，您可以产生销售额来支持业务。
这看起来会是这样的：
不客气，NBC！
For publishers, there’s almost always official merchandise and goodies for hardcore fans. This is especially true if they’re known to host summits, podcasts, and industry events.
Search Engine Journal 会定期向所有订阅者发送电子邮件。他们经常举办网络研讨会和播客。当然，他们也有自己的商品，但这里有一个关于播客邀请的推送通知示例：
You’re welcome too, SEJ!
也许可以考虑使用 PushEngage 发送推送通知的渐进式营销活动？
#8. 发送渐进式营销活动以成为高级会员
对于许多新闻平台，尤其是提供行业新闻的网站，它们的主要收入来源是广告位。但太多的读者使用广告拦截器。因此，像福克斯新闻这样的平台提供高级会员服务。
太棒了！
#9. 发送渐进式营销活动以获取捐赠
许多新闻平台并非由大型企业或政党资助。因此，这些平台依靠独立捐赠来运营。事实上，这对于像维基百科这样的非营利出版网站也同样适用。
仅在美国，Movember 在 Android 上的捐赠就增加了 220%，在 iOS 上的捐赠就增加了 374%：
因此，您可以使用推送通知来获取捐赠以维持网站运营。
#10. 向订阅者发送第三方促销信息
对于发布商而言，联盟营销是重要的收入来源。您可以轻松地为联盟产品运行推送活动。
Many news sites promote books, courses, and products.
这些促销不一定是联盟链接。即便如此，这些促销的成效也会增加网站的权威性，而推送通知可以为原始文章带来很多关注。
#11. 重新吸引已退订用户
Anyone who has done email marketing in the past knows that unsubscribes are a real challenge. In fact, companies like HubSpot that thrive on email marketing suffer from unsubscribes enough to create win back campaigns.
使用推送通知，您可以发送一个简单的营销活动来尝试重新吸引已退订用户。基本上，这与欢迎推送通知完全相反。
更妙的是，您实际上可以为您的 PushEngage 帐户启用智能重新订阅。
此功能会自动重新订阅那些已退订您的推送通知但仍访问您内容的用户。
#12. 发送电子书和课程以提高参与度
More often than not, readers don’t want to subscribe to the email newsletter.
In such cases, push notifications that offer ebooks and other lead magnets can help increase the audience engagement without them needing to give up their email addresses.
在稍后的阶段，当订阅者参与度更高时，您可以向他们发送推送通知，说服他们选择订阅新闻通讯。
对于许多独立发布商而言，课程是提高收入和参与度的绝佳方式。有时，发布商甚至会推出免费的电子书和课程来提高其受众参与度和权威性。
What to do After You Set Up Trigger Campaigns for News Articles
各位，本次分享就到这里。
您刚刚浏览了大量精彩的创意。现在，是时候开始创建您自己的营销活动了。
您应该开始使用 PushEngage 创建您自己的推送通知营销活动。PushEngage 是全球排名第一的推送通知软件。本文中您看到的每一个创意，都可以使用 PushEngage 来重新创建。
Heck, you could even come up with your own ideas. Just in case you need a little extra help, here are a few epic resources to get you started:
- 如何通过好奇心提高推送通知的点击率
- 如何个性化每个推送通知
- 如何在推送通知中使用富媒体脱颖而出
- 如何重新激活不活跃的推送订阅者
- 如何使用推送通知让客户了解最新信息
- 如何在推送通知中使用表情符号以提高点击率
- 如何通过制造紧迫感来增加转化次数
所以，如果您还没有，请 立即开始使用 PushEngage！
