The abandoned cart is one of the most converting re-targeting campaigns across all media. Not only the cost of re-targeting is low but ROI is also high. You already why Abandon Cart Push Notification is A Must-Have for E-commerce Sites. According to research average cart abandonment rate is around 67.45% which is high. And if you can perfect the cart abandonment campaign, you can easily generate the lost revenue. You can check out the case study on how Bollywoodkart got a 15% lift in revenue using cart abandonment push notification.
以下是您可以在 2019 年使用的废弃购物车推送通知模板。
这些是电子商务使用 Web 推送通知时最有效的购物车废弃模板。
个性化
当用户放弃购物车时，不要只发送通知，而是要个性化。在通知中包含产品图片。您还可以包含用户的姓名。您可以提及产品名称、图片以及客户正在寻找的变体。收到带有大产品图片的通知后，客户可能会点击通知并进行转化。
稀缺性
没有人想错过他们计划购买的产品。告知用户产品库存正在减少，很快就会缺货。他们需要迅速行动，否则产品可能会缺货。用户可能不想失去产品并完成购买。
折扣
每个人在购物时都喜欢折扣。用折扣吸引废弃购物车的用户。使折扣具有时效性。让用户知道折扣在接下来的 2 小时内有效。带有紧迫感的折扣将吸引用户进行购买。
捆绑优惠
您可以创建一个捆绑优惠并向用户发送通知。在捆绑优惠中，您可以提供买一送一或买二送一的优惠。向他们展示如果他们购买将节省多少钱。
创造情感
很多时候，您需要通过产品引发积极的情感。表明您关心他们的产品。告诉他们产品在购物车中，并且在用户最终决定购买之前都可以购买。这将向用户灌输关于您的品牌是关心他们的积极价值。您还可以使用表情符号来表达情感。表情符号在推送通知中的使用已被证明有益。
展现信心
A little appreciation can go a long way for the user. Tell them how good the product will look on them. Especially, if they are buying apparel, praise them of their choice and how he will look great on this. This will bring confidence in the user’s mind about their choice and they may finally convert
Use Case
Many times the user doesn’t know if the product is right for them. In such cases, share some use cases on how the product is the right fit for them. If the product is a kitchen accessory, share how it can help them in the kitchen and make beautiful dishes. Show them the value of the product which may trigger the user to purchase it.
Free Shipping
Sometimes the shipping cost can turn your user away from completing the purchase. Why not offer free shipping? Sometimes waving off the shipping cost can do the trick and the user will complete the purchase. Moreover, tell them that the offer will last only the next 24 hours. This will certainly give the necessary push to the user to make the purchase.
Gift Offer
An extra gift with purchase is not going to cost high, but it will certainly bring a smile on the customer’s face. Offer a surprise gift to the user if they complete the purchase. The user may become curious about the gift and will complete the purchase.
You can start the Abandon Cart Push Notification Campaign in just 10 minutes. It can do wonder for your business. You can even track the conversions in the cart abandonment campaign. If you are already using Abandoned cart push notification, then include the above variations to your notification. Another important thing is the Segmentation. The e-commerce site should use segmentation while sending a notification to get higher click-through rates. You can even use the free push notification service from PushEngage to see the result. Once you see the result, take any of the push notification plans.
