PushOwl is a push notification software with a ton of cool features. But is there a better alternative to the PushOwl web push notification service?
By the way, we know what you’re thinking: Which of the many push notification services is right for your business? Do you need to pay a ton of money switch services? Can you easily migrate your data from one vendor to another?
In this article, we answer all these questions and more. We’re checking out some of the best alternatives to PushOwl push notifications in the market and comparing them. If you stick with us all the way through, we’ll even give you our top pick for push notification services.
让我们开始吧！
Our Recommended PushOwl Web Push Notification Alternative
We highly recommend using PushEngage as your PushOwl web push notification alternative. One of the biggest reasons to switch to PushEngage is the how it’s priced.
PushOwl charges you per impression whereas PushEngage charges you for the number of subscribers you have. In simpler terms, PushOwl charges you for sending a notification even though that user might be completely disengaged and might never even see your notification. So, the more notifications you send, no matter how ineffective, the more money PushOwl makes.
And that’s a big difference because with PushEngage, you get:
- Predictable Costs: With a subscriber-based pricing model, you know exactly how much you’ll be paying based on the size of your subscriber list. This makes budgeting and cost forecasting much easier compared to an impressions-based model where costs can fluctuate unpredictably.
- Focus on Quality Over Quantity: When you pay per impression, there’s an incentive to send as many notifications as possible, even to disengaged or inactive users, to get more value. With subscriber-based pricing, the focus shifts to building a high-quality, engaged subscriber base rather than saturating users with notifications.
- Better Alignment with Goals: The primary goal of push notifications is to reach and engage your subscriber base effectively. Paying per subscriber aligns the pricing model directly with this goal, rather than basing costs on the nebulous metric of impressions.
- Avoid Overcharging: With impression-based pricing, you may end up paying for notifications that are never actually seen or engaged with by users, leading to wasted spend. Subscriber-based pricing ensures you only pay for your active, consenting audience.
- Transparency and Control: Knowing your costs are based solely on your subscriber count gives you more transparency and control over your push notification spending, rather than having costs determined by a metric (impressions) that can be influenced by many external factors.
Here’s a detailed breakdown comparing the two:
| 功能 | PushEngage | PushOwl |
|---|---|---|
| 订阅管理小部件 | Customizable widget with opt-in prompts, bell icons, sliding notifications | Limited customization options |
| Cleanup | Automatic cleanup of inactive subscribers | No automatic cleanup feature |
| 目标跟踪 | Advanced goal tracking and conversion funnels | Basic goal tracking |
| 应用推送 | Supports web and mobile app push notifications (iOS, Android) | Limited to web push notifications |
| 定价 | Based on number of subscribers, no charges for impressions | Based on impressions |
| 自定义触发营销活动 | Wide range of custom triggers (exit-intent, scroll-based, time-based) | Limited trigger options |
| Popup Designs | Vast library of customizable popup templates and design options | Fewer design options and templates |
| 细分 | Advanced audience segmentation capabilities | Limited segmentation options |
| A/B 测试 | Built-in A/B testing for campaigns | No A/B testing functionality |
| 自动化营销活动 | Automated campaigns based on user behavior and triggers | Limited automation capabilities |
| 滴灌广告系列 | Supports drip campaigns for nurturing and engagement | No drip campaign functionality |
| Push Amplification | Push amplification to boost reach and engagement | No push amplification feature |
| 个性化 | Personalized push notifications with dynamic content | Limited personalization options |
| Rich Media Push | Support for rich media push notifications (images, GIFs, videos) | Limited rich media support |
| Push Analytics | Detailed push analytics and campaign performance tracking | 基本分析 |
| Push Frequency Capping | Control push frequency to prevent over-messaging | No frequency capping feature |
| Geotargeting | Geotargeting capabilities for location-based campaigns | No geotargeting functionality |
| Browser Push | Support for browser push notifications across devices | Limited browser push support |
| Push Previews | Preview push notifications before sending | No preview functionality |
| Push Scheduling | Schedule push notifications for optimal send times | Limited scheduling options |
| 集成 | Integrations with various platforms and tools | Limited integration options |
| Onboarding and Support | Dedicated onboarding and support team | Limited support resources |
| Developer Tools | Advanced developer tools and APIs | Basic developer tools |
| Compliance | Adherence to data privacy regulations (GDPR, CCPA, etc.) | Limited compliance information |
| Security | Robust security measures for data protection | Security information not readily available |
| Uptime and Reliability | High uptime and reliable push notification delivery | Uptime and reliability data not available |
If you want to check out our full list of PushOwl web push notification alternatives, that’s next.
Best PushOwl Web Push Notification Alternatives
在我们开始之前，您应该知道这里列出的一些推送通知服务有免费版本。但大多数这些服务并非 100% 免费。您可以从免费的基础版本或完整软件的免费试用开始，试用期为有限的天数。
当您获得免费软件时，感觉总是很棒。但在您投资购买推送通知软件之前，您应该阅读我们关于“永久免费”推送通知服务如何常常以您的代价赚钱的文章。
现实情况：大多数免费推送通知工具根本不免费。您最终会以各种方式支付高昂的费用。最受欢迎的“永久免费”软件赚钱方式之一是将您的客户数据出售给第三方广告商。对于任何订阅了您的推送通知的人来说，这都是严重侵犯客户隐私的行为。
我们建议使用试用软件或免费基础版本来测试该服务是否适合您。然后，再购买付费软件。
现在我们有了明确的期望，让我们开始吧。
＃1。PushEngage
PushEngage 是世界上最好的推送通知服务。您可以从免费的基础版本开始，以启动您的业务，但如果您想认真发展，您应该真正选择付费套餐。PushEngage 允许您通过有针对性的个性化通知与离开您网站的访问者建立联系。
PushEngage 是我们推送通知服务和工具的首选，因为它：
- 极其适合初学者
- 提供设置多个推送通知选择项以测试和增长您的订阅者
- 超级容易添加到您的网站
- 易于设置自动推送通知营销活动，功能强大
- 提供多种选项来发送个性化推送通知以提高点击率
- 集成自定义目标跟踪、UTM参数和高级分析
- Use a subscription management widget to automatically segment users
- Clean up inactive subscribers to reduce costs and get better click rates on your campaigns
- Integrate app push notifications with your Android, iOS, or web app
- Pay for the number of subscribers instead of impressions
- Create custom eCommerce campaigns
- Craft custom popup designs that convert like crazy
PushEngage拥有引人注目的功能列表，其定价计划旨在支持处于成长各个阶段的企业。因此，无论您是正在创业还是正在扩展业务，PushEngage都将为您提供强大的功能，助您更进一步。
定价：免费套餐足以让您的业务发展到可以轻松负担付费套餐的程度，付费套餐起价为每月9美元，可支持100,000个订阅者。
＃2。OneSignal
OneSignal is one of the most powerful alternatives to the PushOwl web push notification service in the market. It’s very similar to PushEngage in terms of features.
与PushEngage一样，您将获得：
- 自定义推送通知选择；
- A/B测试；
- 应用推送通知；
以及更多。
The flip side is that the options are way more limited than PushEngage when it comes to targeting, personalization, and automation. Even so, it’s a powerful PushOwl web push notification alternative overall.
但一个很大的缺点是，当您尝试扩展推送通知活动时，OneSignal的成本会变得相当昂贵。
定价：他们有一个有限的免费套餐，允许您向最多10,000个订阅者发送通知，但其个性化和优化功能有限。付费套餐起价为每月12美元，可支持1,000个订阅者。
但是，如果您真的想发展业务，您将需要每月114美元起、支持5,000个订阅者并能访问更高级功能的套餐。
#3. VWO Push Notification Services
VWO（前身为 PushCrew）是市场上最简单的推送通知服务之一。
它非常易于使用，VWO 的最佳功能是针对您网站上的任何自定义事件的触发式推送通知。
触发式推送通知是自动化通知，当订阅者在您的网站上采取某些操作时会自动发送。该操作可能是点击链接，甚至是在特定时间内查看某个特定产品。
请注意：您需要一些开发人员支持，因为 VWO 上的高级广告系列都基于其 API。细分工具和互动广告系列也相当有限。因此，您需要在这方面获得大量帮助。
优点是您可以获得详细的分析、订阅者细分选项和 A/B 测试。
最重要的是：没有免费版本。您将获得 14 天免费试用（无需信用卡），然后按月收费 99 美元，最多可支持 10,000 名订阅者和无限通知。
＃4. PushAssist
PushAssist提供的界面与Firebase或Google Analytics非常相似。因此，如果您有使用其中任何一种软件的经验，PushAssist将能很好地融入您的营销团队。
与所有其他顶级推送通知工具一样，您将获得细分工具、推送通知调度工具、个性化选项、对最流行浏览器的支持以及详细的分析。
在某些方面，它类似于PushEngage。您也可以注册成为发布商合作伙伴，通过推送通知展示广告并从中获利。PushAssist的免费套餐可为您提供3,000个订阅者和无限通知。
免费套餐唯一的缺点是，除非您购买起价为25美元/月、最多3,500个订阅者的Business套餐，否则您无法摆脱推送通知中的PushAssist品牌。
Side note: While we haven’t found anything unethical in PushAssist’s software, we’d ask you to be a little bit wary of any PushOwl web push notification alternative that offers unlimited notifications. Sustaining a server that runs push notification software can be pretty expensive. So, using a service without a Fair Usage Policy (FUP) can be very dangerous.
我们也不建议使用Firebase Cloud Messaging，尽管它是免费的。
5. iZooto
iZooto是一个流行的推送通知服务。与行业中的所有其他主要参与者一样，iZooto提供实时推送通知、定期通知和计划通知。
我们喜欢iZooto的一点是他们非常注重个性化。您可以创建弹出式模态框来捕获访问者属性和兴趣。换句话说，您可以存储个人详细信息以个性化您的广告系列。但是，如果您这样做，请确保您的推送通知100%符合GDPR规定。
使用iZooto的缺点是它不适用于没有SSL证书的网站。
价格：iZooto的价格为85美元/月起，可提供多达30,000个订阅者和无限通知。考虑到套餐的价格，我们可以肯定地说它价格不菲。但通过这种定价模式，他们实际上可以支持发送无限通知。
最棒的是您可以免费试用14天（无需信用卡）。
#6. Pushnami
Pushnami isn’t your average PushOwl web push notification alternative.
Pushnami是一个不错的推送通知服务。但他们的模式主要面向大型发布商。因此，如果您拥有大量流量并希望通过现有内容增加收入，Pushnami是您的理想选择。但是，如果您是一家流量非常少的小型企业，这并不是正确的选择。
Pushnami寻找大型发布商进行合作，并提供其推送通知服务以换取通过推送通知发送广告。与PushEngage一样，他们与Taboola和Outbrain等广告平台建立了积极的合作伙伴关系，以通过推送通知投放相关广告。这些广告产生的收入将在发布商和Pushnami之间进行分配。
价格：他们的定价模式也非常动态。您可以选择按每位订阅者/月支付0.01美元，并享受大量订阅者的折扣，或者不支付任何费用并成为合作伙伴！
#7. Wonderpush
Wonderpush附带了此列表中其他推送通知应用的所有标准功能。
The core focus of Wonderpush seems to be eCommerce push notification campaigns. It’s effortless to set up a cart abandonment campaign. It’s also fairly easy to personalize your push notifications.
Wonderpush allows you to add unlimited members to your dashboard as well. So, if you’re looking for an alternative to PushOwl web push notification campaigns for eCommerce sites, this is a good pick. Wonderpush also gives you full access to all its features, but you can collect only a limited number of subscribers.
Pricing: They offer a 14-day free trial (no credit cards needed) for their paid plan. The plan itself is straightforward. Pricing starts at €1 per month for up to 1,000 subscribers. After that, it’s an extra €1 for every 1,000 subscribers.
The only thing that puts us off about Wonderpush is that it’s costly after a point because they don’t seem to offer bulk discounts.
What’s the Best PushOwl Web Push Notification Alternative?
PushEngage is the best alternative to the PushOwl web push notification service in the market.
In terms of features, there’s little to no contest. PushEngage has a full range of automation, personalization, targeting, and scheduling features that make it a great fit for:
- 新闻媒体
- 电子商务
- 代理机构
- 旅游门户网站
- SaaS 业务
- 博客
There’s no switching cost involved if you want to move from PushOwl to PushEngage either. You get a super supportive Customer Success team to help you migrate your push subscriber list. After that, the dashboard itself is built to help you get a good return on your investment.
And the best part is that PushEngage is priced in a way that makes it a good fit at every stage of growth, whether you’re looking to start, grow, or scale your business. The philosophy behind PushEngage is to empower small businesses to compete with big brands.
所以，如果您还没有开始，请立即开始使用 PushEngage，迈向新台阶！
