Looking for a PushEngage alternative to send push notifications?
看待同一个问题的一个更简单的方法是：PushEngage 的价格是否值得。您可以通过推送通知营销活动获得良好的投资回报吗？您可以通过自动推送通知赚大钱吗？如果您不使用 PushEngage，您会错过什么？
In simple terms: Does PushEngage offer enough value to justify the cost? And what are the other big players in the market?
In this article, we’re going to try and find a PushEngage alternative for you that fits you better. But fair warning, it’s super difficult to do. PushEngage was built to help small businesses grow and compete with big businesses.
So, let’s take a close look at what you’re actually missing before you switch services.
什么是 PushEngage？
PushEngage 是全球排名第一的推送通知软件。
PushEngage 可帮助您自动增加网站流量和用户参与度。
如果您经营在线商店，PushEngage 还可以通过帮助您创建 自动化的电子商务推送通知 来帮助您增加销售额。
您可以免费开始使用，但如果您想认真发展业务，则应购买付费套餐。
这是您可以通过付费套餐获得的功能：
- 高转化营销活动，包括滴灌自动回复器、购物车放弃营销活动、降价提醒和库存提醒
- 更高的订阅者限制，让您可以无缝地持续增长您的推送通知订阅者列表
- 更高的发送限制，以便随着业务的增长，您可以向不同的营销活动发送更多推送通知
- 更多营销活动定位方式，包括客户时区发送、自定义触发营销活动和个性化智能标签
- 目标跟踪和高级分析，以便始终提高您的推送通知的投资回报率
- 拆分测试，允许您测试您的文案、图片或展示规则，以查看哪种转化效果最好
- 专属成功经理，帮助您处理成功脚本、行为自动化和后续营销活动
这些功能旨在帮助小型企业成长。看看我们的 案例研究，您就会知道各种规模的企业如何从 PushEngage 的推送通知中获得了巨大的成功。
您会发现，如果您想为您的企业建立流量、参与度和销售额，PushEngage 绝对是最佳选择。如果您预算有限，您总是可以 在推送通知方面发挥创意。
And if you didn’t know about the types of benefits you get from PushEngage, you should check out our PushEngage review for a better idea.
发送推送通知可以零成本吗？
到目前为止，您至少已经看到了一些提供免费版本的推送通知服务。
那么，这到底意味着什么？
您可以获得两种类型的免费推送通知服务：
- 功能受限的免费推送通知
- 限时免费试用
然后，还有第三种看似100%免费的推送通知服务。
请注意我们的措辞，“看似100%免费”。
切勿使用无限制访问的永久免费推送通知
It always feels great when you get your hands on free software. But before you invest your money in push notification software, you should check out our article on how “free forever” push notification services often make money at your expense.
But here’s the short version: Avoid push notification tools that cost nothing with unlimited access at all costs! Especially the ones that offer eCommerce push notifications for free.
我们指的是像您从亚马逊收到的那种交易通知。这对您来说可能非常有诱惑力，尤其是当您经营一家 SaaS 初创公司时。但这确实不是一个好主意。
这些是世界上一些最可疑的推送通知服务。原因如下：
原因一：免费推送通知通过出售客户数据来赚钱
发送推送通知需要成本。因此，任何像样的推送服务都会向您收费以发送通知。对于具有受众细分选项的自动化推送通知尤其如此。
维护每个客户的帐户还需要服务器成本。提供的服务越复杂，管理服务器的费用就越高。这就是为什么提供免费套餐的推送通知服务只会在免费套餐中为您提供非常基本的营销活动选项。
企业如何承担如此大的开销？
如果他们免费为您提供一切，您就没有动力转向付费计划，对吧？
因此，为了支付发送推送通知的成本，永久免费的推送通知服务将出售您的数据。
例如，Truepush 的隐私政策提到“…相同的数据可能会被匿名化并内部或外部共享。”。如果您深入了解，您会发现他们甚至可以放置跟踪您的订阅者及其行为的 Cookie：“…我们或我们的广告服务平台可能会部署在线 Cookie 来跟踪网站上的用户或关联用户…”
FoxPush 也有类似的做法，他们在服务条款中明确说明，他们“…收集、使用并将发布者数据披露给第三方…”
简单来说，这些供应商会收集您和您订阅者的数据，然后将其出售给提供广告的第三方应用程序。而您的竞争对手将利用这些数据购买广告位并挖走您的客户。
有时，这并没有那么糟糕。在某些情况下，您的应用用户可能会看到与您的业务互补的企业的社交媒体广告。但是，如果您正在经营一家应用开发初创公司，甚至是 SaaS 初创公司，当客户留存已经很困难时，您真的想冒险吗？
Also, it doesn’t matter if you’re running a WordPress site or a Shopify store. The servers that allow you to send web push or mobile push notifications don’t depend on what platform your website is built.
原因二：GDPR合规问题可能让你损失业务
欧洲法规强制要求网站遵守 GDPR，以保护用户数据和隐私。GDPR 规定，在植入 Cookie 之前必须征得用户同意。
大多数免费推送通知服务都声称符合 GDPR。但是，如果您的订阅者希望从列表中删除，他们必须联系第三方供应商。看看 Foxpush 的 Cookie 政策中是如何说明的：
“关于第三方安装的 Cookie，用户可以通过点击相关的选择退出链接（如果提供）、使用第三方隐私政策中提供的方式或联系第三方来管理他们的偏好和撤回同意。”
在 PushEngage，我们确保我们的客户遵守所有法规。我们提供专门帮助客户遵守 GDPR 的功能。其中一些功能是：
法律同意：您可以选择向客户显示法律同意选项。
Unsubscribe Option for Subscribers: PushEngage allows you to enable unsubscribe option. A user can unsubscribe by clicking the button.
原因 3：“无限免费”等同于滥用
任何东西都没有“无限免费”的说法。我们理解您希望降低推送通知成本以优化营销预算。但是，使用无限免费推送通知服务是有代价的。
每项推送通知服务的每个计划都必须有公平使用政策 (FUP)。FUP 限制您在给定时间范围内可以向每个订阅者发送的推送通知数量。
In simple terms, the FUP prevents you from spamming your subscribers with too many push notifications.
这是一种健康的实践。发送过多通知会让您的订阅者厌烦。他们不仅会取消订阅推送通知，而且很可能再也不会向您购买。对于移动设备上的订阅者来说尤其如此。
现在，如果您还考虑到您的供应商会发送推送通知来投放广告以赚钱，那么您无疑是在向您的订阅者发送垃圾信息。
但这并非唯一可能出错的地方。
谷歌的机器人会自动订阅其索引中的每个网站的推送通知。如果他们怀疑您发送了滥用内容，您的网站将被标记并受到处罚。
如果您的网站被标记会怎样？谁将承担责任？服务提供商不保证您的网站永远不会因 滥用推送通知内容而被标记。
Web 推送通知是专门为浏览器设计的，而 Chrome 占据了所有活跃使用浏览器的最大份额。如果您因发送滥用推送通知而被谷歌标记，您将失去大部分目标市场。
5 PushEngage Alternatives to Check Out
Before we start things off, you should know that some free push notification services are listed here. But most of these services aren’t 100% free. They either have a free basic model to get you started or a free trial for a limited number of days. Also, if you compare any of these alternatives feature for feature, you’ll see that it’s really not worth switching away from PushEngage.
You should also check out our article on the best push notification services before you dive in. That way you’ll have an even better idea of what to expect from push notification software.
#1. VWO as a PushEngage Alternative
VWO (formerly PushCrew) is one of the most popular PushEngage alternatives in the market.
Their core focus is on customizable triggered push notifications for any visitor activity on your site. The activity that triggers a notification could be literally anything from a button click or time spent on a page or even scrolling down to a percentage of any page. It’s entirely up to you to decide how you want your notifications to get triggered.
Full Disclosure: You’ll need some developer support here because the automated campaigns on VWO are pretty advanced and are mostly based on their API. VWO’s segmentation tools and engagement campaigns are pretty limited as well. The upside is that you get detailed analytics, subscriber segmentation options, and A/B testing.
In short: VWO’s perfect for a large organization with a tech team that understands how to implement web push using code.
If you need a more detailed breakdown of whether to pick PushCrew or PushEngage, check out this feature comparison of PushCrew vs. PushEngage.
Also, there’s no free version. You get a 14-day free trial (no credit card), and then you get charged $99/month for up to 10,000 subscribers and unlimited notifications. Check out our article on PushCrew alternatives if this doesn’t seem like your thing.
#2. Wonderpush as a PushEngage Alternative
Wonderpush附带了此列表中其他推送通知应用的所有标准功能。
The core focus of Wonderpush seems to be eCommerce push notification campaigns. It’s effortless to set up a cart abandonment campaign. It’s also fairly easy to personalize your push notifications.
Wonderpush allows you to add unlimited members to your dashboard as well. So, if you’re looking for a OneSignal alternative for eCommerce sites, this is a good pick.
Like Webpushr, Wonderpush also gives you full access to all their features, but you can collect only a limited number of subscribers. They offer a 14-day free trial (no credit cards needed) for their paid plan.
The plan itself is straightforward. Pricing starts at €1 per month for up to 1,000 subscribers. After that, it’s an extra €1 for every 1,000 subscribers. The only thing that puts us off about Wonderpush is that it’s costly after a point because they don’t seem to offer bulk discounts.
#3. Webpushr as a PushEngage Alternative
Webpushr is another straightforward but easy-to-use PushEngage alternative.
The dashboard is highly focused. So, if you’re not used to marketing software, you’re not going to get overwhelmed with this solution. You get standard targeting and personalization features along with powerful integrations with WordPress and WooCommerce.
So, your campaigns are going to be easy to deploy as well.
Webpushr gives you full access to all their features on all subscriptions, including their free tier. The only restriction is in how many subscribers you can have. The free plan supports up to 10,000 subscribers. So, if you’re just getting started with push notifications and you want to test things out, Webpushr’s a fairly good option.
当您开始为更高的订阅套餐付费时，问题就开始了。Webpushr的付费套餐起价为每月29美元，仅支持50,000个订阅者，并且价格会迅速上涨。
Take a look at this list of Webpushr alternatives before you make a decision.
#4. PushAssist as a PushEngage Alternative
PushAssist提供的界面与Firebase或Google Analytics非常相似。因此，如果您有使用其中任何一种软件的经验，PushAssist将能很好地融入您的营销团队。
As with all other top-tier push notification tools, PushAssist comes with segmentation tools, push notification scheduling tools, personalization options, support for most popular browsers, and detailed analytics.
与 PushEngage 一样，您也可以注册成为发布商合作伙伴，通过推送通知展示广告并将您的博客变现。PushAssist 的免费套餐可为您提供 3,000 位订阅者和无限通知。
免费套餐唯一的缺点是，除非您购买起价为 25 美元/月、最多 3,500 位订阅者的商业套餐，否则您无法摆脱推送通知中的 PushAssist 品牌。
Side note: While we haven’t found anything unethical in PushAssist’s software, we’d ask you to be a little bit wary of any PushEngage alternative that offers unlimited notifications. Sustaining a server that runs push notification software can be pretty expensive. So, using a service without a Fair Usage Policy (FUP) can be very dangerous. That’s why we don’t recommend using Firebase Cloud Messaging, even though it’s free.
#5. iZooto as a PushEngage Alternative
iZooto is another popular PushEngage alternative. Like all the other big players in the industry, iZooto offers real-time push notifications, recurring notifications, and scheduled notifications.
What we loved about iZooto was that they focused heavily on personalization. Their optins are built to capture visitor attributes and interests (a fancy way of saying that they store personal details to personalize their campaigns).
Pro Tips: Don’t go overboard with the customer data you collect. And if you do, make sure that your push notifications are 100% GDPR compliant.
使用iZooto的缺点是它不适用于没有SSL证书的网站。
iZooto costs from $85/month, which gives you up to 30,000 subscribers and unlimited notifications. Considering the plan’s pricing, we can safely say that it is pricey. But with that pricing model, they can actually support sending unlimited notifications.
最棒的是您可以免费试用14天（无需信用卡）。
Is There a Good PushEngage Alternative Out There?
PushEngage is the best push notification software in the world. Sure, there are PushEngage alternatives out there but none of them can really compete in terms of pricing, features, ease of use, or customer support.
If you gave PushEngage a shot already and it didn’t work out so well, you should check out these resources to increase the returns on your investment:
Trust us when we say it, it’s way better than switching services.
我们建议使用 PushEngage 来创建您的推送通知广告系列。PushEngage 是市场上排名第一的推送通知软件，您的广告系列将得到妥善处理。
所以，如果您还没有，请立即开始使用 PushEngage。
