Looking for simple product recommendation strategies to grow your profits by cross-selling?
Cross-selling is not the easiest of things to do. But if you can do it right, you can make an absolute killing using automated campaigns that sell on repeat. Product recommendations is how even giants like Amazon make huge profits.
But how do you do it? What kind of software do you need? What kind of campaigns do you need? Do you need a huge budget? Or a developer?
The real answer is that cross-selling is simpler than it sounds.
In this article, we’re going to list out product recommendation strategies that you can use with zero hassle.
Why Use Product Recommendation Strategies?
Product recommendation strategies are used by businesses and online shops to make shopping better and easier for you. They do this by suggesting products that you might like based on what you’ve bought before or what you’ve shown interest in.
Here’s why you should use these strategies:
- They want to make your shopping experience more personal and enjoyable. By suggesting products that match your interests and past purchases, they hope to make you feel special and valued as a customer.
- When they show you products that you might be interested in, you’re more likely to buy them. So, it helps them sell more stuff and stay in business.
- They can also suggest related products that go well with what you’re looking at. For example, if you’re buying a laptop, they might recommend a laptop bag or some cool accessories to go with it.
- By using data and technology to understand what you like, they can offer better suggestions. This data helps them learn about customer trends and improve their services.
- When they show you things you’re interested in, you’re more likely to stick around and keep using their website or app. That’s why they want to engage you with these helpful recommendations.
- It’s a way for them to stand out from other businesses. If they offer great personalized suggestions, you’ll probably prefer to shop with them over other places.
These recommendations can save you time and effort. Instead of scrolling through tons of products, they narrow down your options to things you’re likely to love. When you feel understood and find what you need easily, you’re more likely to trust the website or shop and become a loyal customer.
By suggesting products that you might buy, you can increase their chances of making sales. In technical terms, you increase your Average Order Value (AOV) to get more money out of each conversion.
Best Product Recommendation Strategies for Small Businesses
Now that we understand a little bit about why you should have a product recommendation strategy for your business, let’s check out some popular strategies that you can use today.
#1. Recommend Bestsellers to Existing Customers
One of the easiest ways to cross-sell or upsell a product is to highlight how many other customers have bought it. A cool way to showcase your sales is to use a sales popup.
We recommend using TrustPulse to recommend bestsellers on your site.
TrustPulse 是适用于 WordPress 的最佳社交证明插件，您可以将其添加到任何网站。它会创建社交证明弹窗，帮助即时提高网站转化率。TrustPulse 在快速激发用户对您的内容和产品的兴趣方面非常出色。
TrustPulse 最出色的地方之一是您可以根据访问者访问的页面来重新定位他们。它是一款非常简单的行为细分软件，可以在不保存任何细分的情况下进行再营销。因此，您可以在没有细分管理烦恼的情况下获得行为细分的优势。
您可以使用 TrustPulse 来：
- 提高电子邮件注册量
- 增加联盟链接点击量
- 生成网络研讨会注册量
- 增加页面浏览量
- 收集推荐和评论
- 获得更多调查参与量
还有更多！
If you’re creating campaigns for different types of actions, you’re going to need different types of campaigns. We wrote a full review of TrustPulse. You should check that out for a full list of features. And it’s a really great way to grow your business with very little effort.
#2. Recommending Trending Products
Another epic way to get quick sales is to recommend trending products on your store. You have bestsellers and then, you have products that could be bestsellers in the future.
In this situation, we recommend redirecting your visitors to trending products using a popup like this one:
If you haven’t noticed, it’s a beautiful template by OptinMonster that you can use for all kinds of products.
OptinMonster 是 WordPress 弹窗的先驱之一。它们几乎改变了营销行业中电子邮件潜在客户生成的工作方式。它也是市场上最好的行为细分软件之一。它也是全球最好的 WordPress 转化工具包之一。
OptinMonster 几乎拥有您开始、发展和扩展电子邮件潜在客户生成流程所需的一切。您还可以将 OptinMonster 与电子邮件营销服务集成，以挽回损失的销售额。
以下是使用该工具包可以执行的操作的快速概述：
- 顺畅地增长您的电子邮件列表以进行再营销
- 将首次访问者转化为常规读者
- 降低购物车放弃率和浏览放弃率
- 创建带有实际倒计时器的限时优惠
- 增加电子书下载和数字产品销售
- 创建漏斗 以用于直播活动
- 使用游戏化弹出窗口提高网站参与度
- 将您的流量重定向到能为您带来收入的页面和帖子
- 通过两步选择加入来创建真实的潜在客户列表并删除虚假电子邮件
We wrote a review of OptinMonster. So, if you’d like to check out the features in more detail, go ahead and check it out. And if you’re sending push campaigns, you should also check out this guide to collecting push subscribers using a popup.
#3. Create a Welcome Offer to Get Repeat Purchases
A website welcome campaign is a perfect way to re-engage with your audience without being intrusive. Your subscribers will WANT a way to confirm that they’re really subscribed to your emails and push notifications.
The best part is that this is the perfect time to upsell or cross-sell your products with a discount code or some other welcome offer.
We recommend using welcome push notifications to get some quick sales on repeat.
Push campaigns are a powerful way to connect with your customers in real-time. By delivering personalized messages that are tailored to their interests and behavior, you can engage with them on autopilot.
在创建欢迎推送通知活动之前，您需要选择一个推送通知服务。推送通知服务是一种允许您在不进行任何编码的情况下创建推送活动的软件。
我们推荐使用PushEngage。
PushEngage 是全球排名第一的推送通知插件。
推送通知可帮助您自动增加网站流量和参与度。如果您经营在线商店，PushEngage 还可以通过帮助您创建自动电子商务推送通知来帮助您增加销售额。
您可以免费开始使用，但如果您想认真发展业务，则应购买付费套餐。此外，在购买任何推送通知服务之前，您应该查看这篇关于 推送通知成本的指南。
PushEngage 提供以下功能，快速概览：
- 高转化率的自动化营销活动
- 多种定位和营销活动调度选项
- 目标跟踪和高级分析
- 智能 A/B 测试
- 专属客户成功经理
您会发现，如果您想为您的业务带来流量、参与度和销售额，PushEngage 绝对是最佳选择。而且，如果您预算有限，您总是可以 在推送通知方面发挥创意。
注意：如果您运行的是 WordPress 网站，则应安装并激活 PushEngage WordPress 插件。
#4. Nudge Push Subscribers To Become Newsletter Subscribers
Using push notifications doesn’t mean that your email marketing becomes obsolete.
In fact, you can use push notifications to get email opt-ins directly. Most automated email campaigns are based on list opt-in links. So, you can directly send opt-in links using push notifications.
Here’s a great example of this idea by Hearst:
If you click on ‘Subscribe,’ you get subscribed to their email newsletter. And if you like this idea, you should check out this list of epic push notification examples that you can steal right now.
And then, you can use email marketing to send outstanding campaigns to win a lot of sales every week. One cool way to do it is to send browse abandonment emails like this one:
You can also send browse abandonment push campaigns like this one:
But of course, if you’re not running an eCommerce business, then building an email list is super important to promote merch, paid subscriptions, YouTube videos and streams, and send affiliate offers. And that’s on top of your browse abandonment campaigns.
#5. 发送内容推荐
You can segment subscribers using URLs browsed to send personalized content recommendations.
细分用户意味着根据兴趣对订阅者进行分组。使用 PushEngage，您可以 动态细分 您的订阅者，并向他们发送与其兴趣高度相关的内容。
For instance, you can automatically create a sales segment to send offers to subscribers who checked out your product pages. Again, push notifications can be a really great way to create segments for customers and readers. This way, you can schedule weekly sales for your brand.
Or, you can even send recommended content to specific segments to get more people interested in your other products or even a premium offering hidden behind a paywall.
然后为浏览您博客内容的订阅者创建一个单独的潜在客户培育细分。
#6. Recommend Related Products
You can club together people from different segments to create an audience group. And then, you can send product recommendations based on interests. In simple words, you can recommend related products.
One cool example is when you buy an anime figurine on Amazon, they show you more figurines from the same show. They might even try to sell you the graphic novels for the show as well.
And all you have to do is find the right products to promote for an audience group and send a push campaign.
But what if you’re not running an eCommerce site?
For many news sites and publishers, ad revenue from traffic is the primary source of revenue. If that’s you, reactivating your dormant subscribers can generate a lot of extra revenue in a very short time. And if you recommend related content, then the idea works just as well.
专业提示： 依赖单一内容收入来源从来都不是一个好主意。如果您严重依赖广告收入，请查看这篇关于 Google AdSense 替代方案 的文章，它可以为您带来更多收入。
What to do With These Product Recommendation Strategies
各位，本次分享就到这里。
您刚刚浏览了大量精彩的创意。现在，是时候开始创建您自己的营销活动了。
您应该开始使用 PushEngage 创建您自己的推送通知营销活动。PushEngage 是全球排名第一的推送通知软件。本文中您看到的每一个创意，都可以使用 PushEngage 来重新创建。
Heck, you could even come up with your own ideas. Just in case you need a little extra help, here are a few epic resources to get you started:
- 如何通过好奇心提高推送通知的点击率
- 如何个性化每个推送通知
- 如何在推送通知中使用富媒体脱颖而出
- 如何重新激活不活跃的推送订阅者
- 如何使用推送通知让客户了解最新信息
- 如何在推送通知中使用表情符号以提高点击率
- 如何通过制造紧迫感来增加转化次数
所以，如果您还没有，请 立即开始使用 PushEngage！
