Looking for a detailed OptinMonster review? OptinMonster is one of the pioneers in WordPress popups. They practically changed the way in which email lead generation works in the marketing industry.
In fact, if you’re in marketing or content creation, you’ve definitely heard of OptinMonster.
But what’s their deal? Why is there so much hype around their popups? Aren’t popups supposed to be super annoying?
OptinMonster claims to be the #1 conversion toolkit in the world.
In today’s article, we’re going to put OptinMonster to the test. And we’ll get to the truth ourselves.
让我们开始吧。
A Quick Overview of OptinMonster
Before we dive too deep into the technical parts of OptinMonster’s full toolkit, we’d like to give you a quick overview.
For those of you who are just discovering what OptinMonster is, here’s the down-low…
OptinMonster has pretty much everything you need to start, grow, and scale your email lead generation process on your WordPress site. If that sounds like a stretch, it’s really not. That’s how they made their mark in the WordPress industry since launch.
When OptinMonster was first launched in 2013, there were no good lead generation toolkits in the market. Especially not for the WordPress industry and most definitely not one with so much automation. Many people believed that popups provided a horrible user experience and stayed away from them.
But OptinMonster changed that outlook forever.
To date, OptinMonster is one of the best WordPress marketing tools in the world. And it’s not just because of their creative campaigns. The functionality from the software suite you get can really make a difference in your business growth.
How? Let’s find out!
OptinMonster Review: What Can It Do for Your Brand?
OptinMonster helps you build lead generation campaigns on your website.
That’s the simple version.
In reality, you get an advanced lead generation campaign builder that allows you to create popups, floating bars, sidebar opt-ins, gated content sections, and so much more.
If you can think of a way to generate email leads, OptinMonster helps you to build it without any code at all.
When popup tools first came out, half the marketing industry used them in such horrible ways that popups got a really bad rep for being annoying. The truth is, when done right, popups can skyrocket your growth and instead of annoying your visitors, you will convert them into subscribers.
You get instant access to 100+ pre-made campaign templates built for business owners so that you can get straight into generating leads. No time wasted in designing, and no coding knowledge required.
The best part is that you get complete control over how your popups look, where they appear, and when they appear. Instead of bombarding your web traffic with one useless popup after another, you can actually create campaigns that get triggered when specific events occur.
And you can customize the triggers that launch your campaigns.
他们最酷的功能之一是其退出意图技术。退出意图弹出窗口顾名思义。您的访问者将在即将离开时收到一个弹出窗口：
这样，您就有机会留住访问者更长时间。甚至立即将他们转化为订阅者。
那么，底线是什么？您可以使用 OptinMonster 做什么？
以下是使用此潜在客户生成软件可以做什么的快速概述：
- 顺畅地增长您的电子邮件列表以进行再营销
- 将首次访问者转化为常规读者
- 减少购物车放弃和浏览放弃率
- 创建带有实际倒计时器的限时优惠
- 增加电子书下载和数字产品销售
- 创建漏斗 以用于直播活动
- 使用游戏化弹出窗口提高网站参与度
- 将您的流量重定向到能为您带来收入的页面和帖子
- 通过两步选择加入来创建真实的潜在客户列表并删除虚假电子邮件
- 直接在您的网站上增加转化次数
接下来，我们将探讨 OptinMonster 的一些顶级功能。因此，您将确切地看到如何使用特定功能来完成所有这些操作。
OptinMonster 评测：顶级功能和优势
坦白说明：我们自己也使用 OptinMonster。此评测基于我们个人的发现。老实说，OptinMonster 工具包并非任何单一功能最棒。该软件最棒的地方在于其易用性。
在本节中，您将看到的大部分内容都是关于在拖放构建器中单击按钮。它确实如此简单。而且我们不会在本文中涵盖所有功能。相反，我们将尽可能保持真实，并讨论我们每天用来发展业务的功能。
我们相信，如果您有效地使用相同的功能，您将能够通过有针对性的广告系列来提高转化率。
最棒的部分？您不必成为一家大公司才能负担或使用 OptinMonster。该软件专为资源和开发人员支持不足的小型企业而构建。
郑重警告：在尝试任何这些功能之前，您想做的第一件事就是安装 OptinMonster。
如果您不安装，仍然可以阅读其余的评测。但是本文的其余部分相当具有可操作性。因此，最好立即安装该软件。如果您不确定如何操作，请查看此分步指南，了解如何安装 OptinMonster。
完成后，请继续阅读。
＃1。创建强大的电子邮件选择加入广告系列
创建 OptinMonster 帐户后，您可以转到 OptinMonster 仪表板。您的仪表板是您创建、保存、分析和优化所有广告系列的地点。
它的布局非常简洁，因此即使是完全的初学者也能确切地知道会发生什么。
单击“创建新广告系列”后，您应该会看到 6 种不同的广告系列可供选择：
在它们正下方，您会为每种类型找到 100 多个预制广告系列模板。
继续选择您喜欢的任何广告系列类型和模板。接下来，您将能够自定义整个广告系列：
您可以通过从左侧面板拖放预制的設計块来为您的广告系列添加更多字段。或者，如果您愿意，您也可以删除您不想要的广告系列中的块。您可以完全自定义广告系列的字体和颜色，以保持品牌一致性。
使用 OptinMonster，您可以构建多种类型的广告系列，包括：
以及更多！
使用 OptinMonster 最美妙的部分是其可视化构建器，它使它对初学者非常友好：
此外，您可以用 OptinMonster 创建的任何类型的广告系列，都可以通过 MonsterLinks 变成可点击的链接。MonsterLinks 允许您创建在点击时显示电子邮件选择的链接。
专业提示：如果您不确定如何为您的电子邮件选择创建优惠，您应该尝试优惠券营销。
#2. 为您的广告系列设置自定义显示规则
任何选择广告系列的显示规则决定了您的广告系列何时向您的网站访问者显示。与中世纪时代的弹出窗口不同，您可以为您的 OptinMonster 广告系列创建精细的显示规则。
在我们看来，这是 OptinMonster 中最强大的功能。您不仅可以选择何时显示您的选择表单，还可以选择在哪里显示它以及使用页面级定位来定位谁。
您可以设置您的弹出广告系列，以便在访问者：时触发
- 是新访客还是回头客
- 在您的网站上停留超过指定时间
- 从特定地理位置查看您的网站
- 滚动页面的一部分
- 尝试退出您的网站
- 正在查看一个赚钱的页面
- 点击您网站的特定部分，如按钮或图片
- 从其他网站（如新闻稿或联盟网站）被推荐到您的网站
- 购物车中添加了特定的购买价值，以便给予他们额外的折扣或优惠
您还可以按日期和时间安排弹出窗口，或在特定的一周中的某一天或一年中的某个月显示它们。如果您喜欢为活动和节假日运行限时优惠，这会非常强大。
如果您想进一步增强您的广告系列，您可以使用站内重定向创建一些转化率最高营销广告系列。站内重定向允许您在特定用户细分返回着陆页时向他们显示特定的弹出窗口。
正如您可能理解的那样，此功能使 OptinMonster 成为世界上最好的潜在客户生成工具包。每个显示规则都专注于根据访问者在漏斗中的位置来转化他们。
#3. 过滤您的电子邮件订阅者列表以获取真实潜在客户
电子邮件营销最大的痛点是，许多访问者为了免费获取他们需要的东西而提供虚假电子邮件。
您也不能真正责怪他们。毕竟，美国成年人平均每天在收件箱中收到 96 封电子邮件。其中很多只是垃圾邮件。
但最终您会花费大量额外的金钱发送到根本不存在的地址的电子邮件。更重要的是，如果您的电子邮件一直被退回，最终，像Gmail这样的主要电子邮件服务会将您的电子邮件标记为垃圾邮件。
考虑到您还使用SEO和社交媒体营销来吸引更多电子邮件订阅者，您就会意识到每周损失了多少钱。
这可不好。但是，使用OptinMonster，您可以实际过滤潜在客户，并确保他们是真实的。
每次访客选择接收您的电子邮件时，OptinMonster都会自动将他们存储为Monster Leads™，以便您可以在仪表板中进行查看：
但这里最令人兴奋的部分是。您还可以使用他们的TruLead™验证工具来检查电子邮件地址是否真实。它就像Hunter或Neverbounce，但直接与您的潜在客户生成工具集成。
您还可以创建自定义规则来删除具有特定域名、IP地址和字符的电子邮件。
这样，您就可以从电子邮件列表中删除垃圾电子邮件地址，并提高转化率。而且您将不再发送永远无法送达的电子邮件。
＃4。集成任何电子邮件服务提供商和电子商务平台
开发人员非常喜欢集成。但事实是，大多数集成并非专为开发人员构建。任何集成都可以让您轻松地连接多个应用程序和服务，而无需编写任何代码。
OptinMonster可让您将营销活动与MailChimp、Drip、Salesforce、AWeber、HubSpot和ConvertKit等流行的电子邮件营销服务无缝集成。
我们自己使用Drip，并且强烈推荐它。但更重要的是，我们将其与我们的OptinMonster帐户一起使用。
最令人难以置信的部分是，您还可以与Shopify、WooCommerce、Prestashop、Drupal、Magento、Joomla和Bigcommerce等主要的网站构建器和电子商务平台集成。
这意味着您可以为每个订阅者创建自定义流程和自动电子邮件序列。即使是小型博主也可以做到。您不需要开发团队来设置。
＃5。获取专门的营销活动A/B测试和分析
在PushEngage，我们非常明确地表达我们对营销活动测试和分析的重视程度。
事实上，我们也为我们的推送通知提供A/B测试和分析。但本文不是关于我们。它是关于OptinMonster是否值得您花费时间和金钱。
我们可以告诉您，我们喜欢OptinMonster的高级工具，可以根据硬数据测试您的营销活动。
您可以从仪表板中查看营销活动分析：
您可以从OptinMonster分析中获得的见解可能比您在Google Analytics仪表板中获得的数据更有见地。然后，您可以决定拆分测试营销活动的各个组件：
如果您是A/B测试的新手，在开始之前，您应该查看我们的A/B测试入门指南。
＃6。获得更多页面浏览量、网站参与度和销售额
The most incredible thing about OptinMonster is that every feature is focused on getting more email signups.
If you’ve been in digital marketing throughout your life as we have, you already know that there are three components of growth. And if you’re not a marketing person, here it is…
In order to grow your business online, you need traffic, engagement, and sales.
Very simple. The epic thing about OptinMonster is that you can get all three from the same dashboard!
You can actually detect where your traffic is coming from and depending on the source, you can create custom popups to redirect your traffic to content that they’ll be interested in.
If you’d like to learn more about this, you should check out their case study with Olyplant where they sell strawberries and generate 157% more page views in the process!
And you can also get way more engagement on your site using smart, fun popups like this one:
That’s right! You can actually animate your popups to make visitors more interested in your offer. What’s even more incredible is that you can even add sound effects. These effects are pretty much innovations by OptinMonster called MonsterEffects™.
And if you’re looking to create a fun popup straight off the rack, you can go for a gamified popup like this one:
And this can help you skyrocket the engagement on your site. Who doesn’t love a game that gives you special bonuses and offers?
If this wasn’t enough, you can set up popups to drive direct sales as we promised.
How? By targeting user behavior through segmentation:
How cool is that? You can personalize your campaigns to almost any extent. And you can bet that it’ll get you a ton of direct sales.
#7. OptinMonster is Proven to Work
One of the biggest questions we get about any popup builder is the question, “Do they even work? Aren’t popups annoying?”
The reality is that OptinMonster has been proven to work with different types of businesses. OptinMonster is used on over 1,000,000 websites and they actually create templates based on their highest performing campaigns across all their customers from industries.
Here are a few epic case studies you should check out:
- MedStar increased conversion by over 500%
- American Bird Conservancy increased lead collection by over 1000%
- Blogger Adam Enfroy added over 11,000 subscribers in 2019 to get over $30,000 a month in sales
- Cosmetic Packaging Now grew their email list by over 750% with 2-step optins
- Singularity University generated 967 new leads from just 1 optin campaign
And if you check out the campaign templates on OptinMonster, you’ll see that they’re built from the best parts of their most successful campaigns.
Here’s a public OptinMonster review from a customer on Capterra:
If you take a close look at the review, the customer switched from another popup builder. So, they knew exactly what to expect from a popup builder.
OptinMonster Pricing: Is the Software Affordable?
Seeing as OptinMonster is built to help small businesses grow, it’s remarkably affordable.
OptinMonster’s pricing plans are:
- Basic Plan – $9 per year
- Plus Plan – $19 per year
- Pro Plan – $29 per year
- Growth Plan – $49 per year
And if you’re not 100% sure about this purchase, you can try out OptinMonster using the free WordPress plugin.
Is OptinMonster the Best Conversion Toolkit?
OptinMonster is easily the best conversion toolkit to help grow your repeat traffic and revenue. If you consider how powerful the features are, the affordable pricing, and how easy it is to use, there’s no other way of putting it. And it’s not just us. OptinMonster has a huge list of testimonials and case studies from businesses of all kinds.
So, if you’re looking to grow your business by generating a ton of new leads on autopilot, OptinMonster is your best bet.
And if you’re willing to double down on your growth, we’ll recommend using push notifications as well. Not convinced? Check out these epic resources:
If you’re just getting started with push notifications, we highly recommend using PushEngage. PushEngage is the #1 push notification software in the world. Get started with PushEngage today.
