如何使用推送通知推广忠诚度计划

Looking for a quick and easy guide on how to promote a loyalty program?

By now, you know most of the tried and tested tricks such as putting it up on your website, having your cashiers promote it at checkout, and asking your sales representative and affiliates to promote it. So, I’ll give you something new to think about – you can use push notification campaigns to promote a loyalty program.

With 52% of smartphone users having push notifications enabled on their devices, any business can use this powerful marketing tool to drive traffic, engagement, and sales. But how can you harness the potential of push notifications to promote a loyalty program?

Do you need a developer to get started? How do you pick a push notifications service? How do you track if your push campaigns are profitable?

In this article, I’ll walk you through how to promote a loyalty program and help grow your business. And we promise that it’ll be helpful even if you’ve never tried push campaigns before

听起来不错？让我们开始吧。

Why Promote Your Loyalty Program Using Push Notifications

Push notifications are a valuable tool for your businesses to connect with your audience.

And they’re a great way to promote your loyalty program as well. Push campaigns are not just about driving sales and promoting products; they also help build trust and boost brand reputation.

You can promote your loyalty program using web push notifications, mobile app push notifications, and even web app push notifications.

Here are some of the benefits of using push notifications to promote your loyalty program:

1. Increased click-through rates: Push notifications have been shown to have higher click-through rates than other forms of digital marketing. This means that users are more likely to engage with your content and take action.
2. Higher conversion rates: Push notifications can be highly effective at driving conversions, especially when they are personalized and targeted. This means that users are more likely to make a purchase or sign up for a service.
3. Improved customer and reader engagement: Push notifications can help businesses stay top of mind with their audience and improve customer engagement. By delivering valuable content through push notifications, businesses can build trust and brand reputation with their audience, leading to increased customer loyalty and repeat business.
4. Cost-effective: Push notifications are a cost-effective way to reach your audience and drive sales. Unlike other forms of digital marketing, push notifications do not require a large budget or extensive resources to be effective.
5. Personalization: Push notifications can be highly personalized based on user behavior, preferences, and demographics. By delivering personalized messages to your audience, you can increase the likelihood of a conversion and improve customer engagement.

When folks choose to get those push notifications, it’s like a virtual tap on the shoulder that says, “Hey, come back to our site or mobile app!” And you know what? It really works.

People who subscribe to your push notifications tend to swing back to your website or app more often and hang around longer.

But here’s the secret sauce: you’ve got to make those messages catchy and personal. Think of it like sending a friendly message to an old pal.

Crafting messages that hit the right notes can bring back your previous customers, make them feel all warm and fuzzy about your brand, and, of course, give your long-term profits a nice little boost.

So, get creative, be engaging, and watch the magic happen!

如何使用推送通知推广忠诚度计划

Let’s talk about how to promote a loyalty program using push notifications. Before you get started, you need to make sure that promoting your loyalty program is part of your push notification strategy.

Here are some key considerations:

1. Set clear goals: Define your objectives and what you aim to achieve with your push notification campaigns. Whether it’s increasing website traffic, driving conversions, or promoting specific offers, having clear goals will guide your strategy.
2. Determine your target audience: Identify your target audience and understand their preferences, interests, and behaviors. This will help you tailor your push notifications to resonate with them and increase engagement.
3. Craft compelling messages: Create concise and compelling content for your push notifications. Use clear and crisp language to convey your message effectively and entice users to take action.
4. Optimize timing: Timing is crucial when it comes to push notifications. Consider the best times to send notifications based on your audience’s habits and preferences. Avoid sending notifications too frequently or at inconvenient times to prevent user annoyance.
5. Personalize your notifications: Personalization is key to capturing your audience’s attention. Use data and segmentation to deliver targeted and relevant push notifications that align with the user’s interests and behaviors.
6. Test and analyze: Continuously test and analyze your push notification campaigns to optimize their performance. A/B testing different variations of messages, timing, and targeting can help you identify what resonates best with your audience and improve your overall strategy.

By following these steps, you can effectively prepare for push notifications in your loyalty campaigns. Remember to align your goals, understand your audience, craft compelling messages, optimize timing, personalize your notifications, and continuously test and analyze to drive better results.

There are other considerations as well. So, let’s take a closer look at what you need to do.

Step #1: Selecting a Push Notification Service

如果您还没有收集推送订阅者，您现在就应该停止错失机会。我们建议您立即使用PushEngage 开始收集推送订阅者。

PushEngage 是全球排名第一的推送通知插件。如果您将其与其他 最佳推送通知服务进行比较，您会发现它明显胜出。

推送通知可帮助您自动增加网站流量和参与度。如果您经营在线商店，PushEngage 还可以通过帮助您创建自动电子商务推送通知来帮助您增加销售额。

借助 PushEngage 的 Android 和 iOS SDK，您可以使用相同的可靠软件发送移动应用推送，以获得出色的送达率。但我们在此基础上构建了多层结构，可以非常轻松地与您的应用构建自定义集成。而且 PushEngage 会管理整个 SDK。因此，您甚至不必花费大量时间和金钱来管理您的集成。

您要做的就是构建！

设置好应用以使用 PushEngage 的 SDK 发送移动应用推送通知后，您可以直接从您的 PushEngage 控制面板 发送广播通知。是的，您仍然需要为您的应用添加代码，并开发您的应用与 PushEngage API 之间的连接器。但一旦完成，您就可以轻松地从预构建的软件界面创建移动应用推送广告系列，该界面还附带：

• 高度吸引人的推送广告系列类型
• 经过验证的、转化率高的 广告活动模板
• 网页和 应用推送广告活动
• 通过基于数据的个性化提高受众留存率
• 高转化率的 自动化广告活动，可在您发布内容时进行推广
• 多种 定位 和 广告活动调度 选项
• 目标跟踪和高级分析
• 智能 A/B 测试
• 专属客户成功经理

您可以免费开始使用，但如果您想认真发展业务，则应购买付费套餐。此外，在购买任何推送通知服务之前，您应该查看这篇关于 推送通知成本的指南。

您会发现，如果您想为您的业务带来流量、参与度和销售额，PushEngage 绝对是最佳选择。而且，如果您预算有限，您总是可以 在推送通知方面发挥创意。

Step #2: Integrating Push Notifications with Other Marketing Channels

Before we get into how to promote a loyalty program, we should check out how to integrate with other marketing channels as well.

Using push notifications doesn’t necessarily mean that you have to abandon other marketing channels. In fact, you can happily use send push campaigns along with:

• Email campaigns
• Social media campaigns
• SMS campaigns

如果您希望快速增加推送订阅者，应该利用您的其他营销渠道，让人们订阅您的推送广告系列。一种很棒的实现方式是使用您网站上的博客订阅小部件来收集推送订阅者：

您甚至可以创建弹出窗口在您的网站上收集推送订阅者，就像这个一样：

Or, you can even create landing pages with a click-to-subscribe button that collects push subscribers.

Step #3: Configuring Push Notification Settings

Before you get into how to promote a loyalty program using push notifications, you need to set up a few small things. The most high-converting push notifications are personalized and targeted. So, let’s get into how you can do that.

How to Promote a Loyalty Program Using Subscriber Segments

细分是发送定向推送活动的一种非常好的方式。它应该是您推送通知营销策略的重要组成部分。推送通知最酷的功能之一是您可以创建动态细分以提高参与率。

您可以轻松地开始使用地理细分：

在 PushEngage 仪表板中，您可以在“人口统计概述”下查看订阅者所在的国家/地区。

您可以使用此国家/地区列表来创建地理细分。 地理细分允许您：

• 在订阅者的时区发送推送营销活动以提高参与度
• 运行仅与该客户群相关的本地优惠，以提高转化率
• 使用本地语言创建营销活动以提高点击率

或者，您可以尝试人口统计细分：

您可以使用这些数据根据订阅者使用的浏览器和设备创建人口统计细分。每当您发送推送广播或营销活动时，只需向下滚动到“发送到自定义受众”并添加定位规则。

与地理细分一样，您无需创建新细分来定位受众的人口统计信息。这些都是默认细分。您甚至可以创建行为细分。前往 受众 » 细分 并点击 创建新细分 ：

创建一个规则，根据用户浏览的 URL 自动细分您的订阅者：

在此示例中，我们创建了一个名为“Sample Segment”的细分，当订阅者访问您网站上包含“examples”一词的网址时，会自动对其进行细分。您可以在此处使用任何您喜欢的关键字。

这还不是全部。您可以自动创建多个细分以发送定向推送活动。请查看我们的文章如何自动细分您的订阅者。

How to Promote a Loyalty Program By Crafting Engaging Push Notification Content

对于任何推送广告系列，您都应该记住：

个性化推荐 + 故事驱动的文案 = 高参与度。

We have an entire list of push notification copy examples you can use. Go ahead and check that out. If you need some help creating push campaigns, you should check out our templates.

前往“活动 »” “推送广播”并点击“从模板中选择”按钮：

您可以从我们经过验证的活动库中选择一个推送通知模板：

And if you need more inspiration, you should check out this list of push notification examples.

Retargeting Strategies to Promote Loyalty Programs

提高转化率的一个简单方法是设置再营销推送广告系列。

如果您不向所有订阅者发送通知，则需要创建一个 受众群组。例如，如果您想定位那些未点击向所有人广播的订阅者，则需要创建一个新的受众群组。

在您的 WordPress 管理面板中，转到 受众 » 受众群组 并点击 创建新的受众群组：

如果您想定位那些点击了您上次通知的订阅者，您可以创建另一个受众群组。

按上次点击日期在您发送前一个通知的日期之后以及之前您想发送下一个通知的日期筛选您的订阅者：

您可以通过点击“添加筛选器规则”来添加AND条件到您的筛选器。像这样的筛选器非常适合发送交叉销售推送通知。这些受众群体的结果是更精细的目标定位。因此，每次都可以发送不同的优惠来提高您的转化率。

How to Promote a Loyalty Program With Targeted Push Notifications

By now, you’ve already created the right customer segments and audience groups. You even have epic push notification examples and templates that are proven to work. So, all you have to do now is put all these components together.

Do a simple exercise where you map the right loyalty programs to the right segments and audience groups. Then, all you have to do is set up a campaign for each targeting option for high-converting campaigns.

You can even set up drip push campaigns to build a narrative around your promotion. Start by installing a web notifications WordPress plugin.

Log into your PushEngage plugin and head over to Campaign » Drip Autoresponders and click on Create Drip Autoresponder:

One really cool drip idea to get you started is a welcome push campaign. You can set up different welcome drips for different audience segments and groups. If you need help getting started, you should check out our article on website welcome message examples.

You can even customize your drip campaigns using attributes. That’s a more advanced option, though, and we recommend using a developer to set it up for you.

Pro Tip: Set up form abandonment push campaigns to recover lost leads on autopilot.

How to Resolve Compliance Issues

根据GDPR，在收集或处理欧盟居民或公民的任何个人信息之前，您必须获得明确的同意。

现在，推送通知在很多方面都与电子邮件类似，但限制更多。您只能向您的订阅者发送推送通知。与电子邮件不同，您不能随意向未订阅的人发送单个推送通知。

GDPR与推送通知软件的交集在于您正在收集订阅者。因此，从某种意义上说，您正在收集消费者数据。

当然，这与电子邮件选择加入不同。通过电子邮件选择加入，您必须捕获电子邮件地址，但可以捕获大量其他数据。看看HubSpot的这个：

但是对于推送通知，您捕获设备和IP地址的组合，以生成一个对客户设备唯一的密钥。当人们通过点击“允许”来选择您的推送通知时，就会发生这种情况：

此外，PushEngage可以存储您订阅者的地理位置，以便您可以 创建个性化的推送通知广告系列。这包括订阅时所在的国家、州和城市。

但正如您可能理解的，这完全基于同意。当某人选择接收推送通知时，他们就同意您向他们发送营销通知。因此，推送通知本身就符合 GDPR 的定义，因为它们是在“先同意”的模式下运行的。

Step #4: Testing and Optimization Push Notification Campaigns

推送通知 A/B 测试是一种优化推送通知广告系列转化率的方法。您可以根据想要改进的结果类型来选择优化推送通知的不同部分。

是时候通过推送通知 A/B 测试来回答更重要的问题了。您可以在推送通知中拆分测试什么？

推送通知最常见的绩效指标是：

• 点击率： 推送通知的点击率是指您的订阅者看到推送通知后点击它的频率。
• 查看率： 推送通知的查看率是指订阅者收到推送通知后在通知过期前看到它的频率。
• 目标转化次数： 您可以为您的活动设定目标并为您的活动设置目标跟踪。目标转化次数是衡量您达成目标的次数。

要提高您的查看率，您需要在推送通知中使用大尺寸图片。在通知中使用图片会立即使其更具吸引力。

添加推送通知广播

前往您的PushEngage 控制面板，然后转到 **Campaign » Push Broadcasts**，并点击 **Create a New Push Broadcast** 按钮：

在 **Content** 选项卡下，添加您的推送通知内容：

How to Add a Push Notification A/B Test to Promote a Loyalty Program

点击 **Add A/B Test** 链接，即可立即为您的推送通知创建 A/B 测试：

然后，您可以轻松创建两个版本的推送通知：

您可以在 B 版本中更改任何您喜欢的内容。如果向下滚动，您甚至可以拆分测试您的推送通知操作按钮。完成两个版本的设置后，点击 **Save and Select Segments** 按钮。

您可以在此处选择自定义受众：

或者，您可以将其发送给您的所有推送通知订阅者。完成后，点击 **Send/Schedule** 按钮。

How to Promote a Loyalty Program By Setting Up an Intelligent A/B Test

在 智能 A/B 测试中，您会对部分总受众进行测试。我们建议对 30% 的受众运行智能 A/B 测试。这样，您将 A 版本发送给 15% 的受众，将 B 版本发送给另外 15%。哪个推送通知效果更好，就会自动发送给其余受众。

因此，在智能 A/B 测试中，您可以将获胜的推送通知发送给 85% 的受众，而不是 50%。这可以立即提高您的整体广告系列效果，并且设置非常简单。

在这里，您可以启用智能 A/B 测试：

打开智能 A/B 测试并设置测试的样本量。

然后只需安排或发送您的推送通知。您就完成了！

Step #5: Analyzing Push Notification Performance with Data and Metrics

每个推送通知活动或单次广播都有其自己的分析数据。您需要关注的是：

• 点击率 (CTR)： 点击率是指看到您的推送通知后点击它的人所占的百分比。
• 目标计数： 您的目标计数是指点击通知后采取您期望操作的人数。
• 收入： 我们强烈建议为您的推送活动设置收入目标，特别是如果您经营电子商务商店。

还有一些其他指标可以关注：

推送通知选择加入也有非常具体的分析。

您需要关注的是订阅率。如果您是完全的初创公司，其余的数字可能会分散您的注意力。让我们用更简单的术语来分解一下。

通过目标跟踪，您可以跟踪活动的投资回报率。例如，如果我们为网站上的购买设置了收入目标，那么通过推送通知进行的目标跟踪可以跟踪：

• 转化次数
• 以及美元价值

对于通过推送通知活动进行的每一次销售！

根据此报告，您可以计算活动的投资回报率 (ROI)。

专业提示：您可以筛选和排序您的推送通知以找到成功的活动。这是一种轻松了解哪些内容适合您的受众的方法。

Step #6: How to Promote a Loyalty Program Push Notification Campaign

All that’s left is to schedule your loyalty marketing push notifications. Every time you create a new push notification on PushEngage, you get the option to schedule it by date and time:

You can even set up recurring push notifications for repeat events such as weekly sales:

如果您想选择重复计划的有效时长，请点击“计划在…之间”旁边的日历来设置日期。就是这么简单！

Common Mistakes to Avoid with Push Notifications

Before you start, we thought that you should know about some of the most common pitfalls with loyalty marketing push notifications. We have thousands of customers sending 15+ billion push notifications every month. So, you should absolutely check out our push notifications best practices.

Also, try to avoid the following:

• Sending too many notifications
• Using generic messaging
• Not segmenting your audience properly

We can talk about how you can navigate these issues in a later part of this article. For now, just keep these issues in mind. These are very common mistakes and they can undermine the effectiveness of your push campaigns.

What to Do Now That You Know How to Promote a Loyalty Program

Now that you know how to promote a loyalty program, it’s time to launch your push notification campaigns.

Getting started with targeted push notifications can seem intimidating. But if you keep an eye on goal tracking and analytics, you should be fine. More importantly, you’ll make a lot more profit with the help of push notification campaigns. Here are a few cool resources to get you started:

• 如何使用重定向推送通知将收入翻倍
• 如何对推送通知进行排序并找到成功的营销活动
• 如何清理推送通知订阅者列表（简单方法）
• 如何自动发送 RSS 推送通知
• 如何使用推送通知推广新闻网站
• 如何使用交叉销售推送通知将您的销售额提高一倍
• 如何使用浏览放弃推送通知（4 个步骤）

如果您是推送通知的新手，您应该尝试 PushEngage。PushEngage 是市场上排名第一的推送通知软件。您的营销活动将得到妥善处理。

所以，如果您还没有，请 立即开始使用 PushEngage！