OneSignal is a popular push notification service. It’s also one of the oldest push notification services in the market. But is OneSignal the best service out there? Are there some OneSignal alternatives that are way better?
The question isn’t even if there ARE OneSignal alternatives. The real question is: there are so many different push notification services. Which one should you choose?
Push notifications are a great way to increase repeat traffic, engagement, and sales on your site. But you want to be super sure that you’re getting your money’s worth out of your push notification software.
In this article, we will check out the seven best OneSignal alternatives in the market.
让我们开始吧。
Top 7 OneSignal Alternatives for Push Notifications
Before we start things off, you should know that some free push notification services are listed here. But most of these services aren’t 100% free. They either have a free basic model to get you started or a free trial for a limited number of days.
Yes, we know. You want some free stuff too. But before investing in free push notification services, check out our article on whether the “free forever” push notification services are actually free.
Spoiler alert: Most free push notification tools aren’t free at all. They come at a high cost.
现在我们有了明确的期望，让我们开始吧。
＃1。PushEngage
PushEngage 是世界上最好的推送通知服务。您可以从免费的基础版本开始，以启动您的业务，但如果您想认真发展，您应该真正选择付费套餐。PushEngage 允许您通过有针对性的个性化通知与离开您网站的访问者建立联系。
PushEngage 是我们推送通知服务和工具的首选，因为它：
- 极其适合初学者
- Got options to set up multiple push notification optins to test and grow your subscribers
- Powered by a simple dashboard with zero coding knowledge required
- 易于设置自动推送通知营销活动，功能强大
- Got multiple options to send personalized push notifications for higher click rates
- Integrated with custom goal tracking, UTM parameters, and advanced analytics
这仅仅是冰山一角。在继续之前，请查看 PushEngage 的完整功能列表。
但PushEngage最吸引人的地方在于，您可以从一个永久免费的计划开始。而且您可以使用它通过多种自定义选项来发展您的业务。
The free version allows up to 200 subscribers and 30 lifetime notifications. That’s good enough to get your business to a point where you can easily afford the paid plans starting from $9/month for up to 50,000 subscribers.
NOTE: PushEngage is the only push notification service that comes with a fully functioning WordPress plugin to send push campaigns directly from your WordPress dashboard. With other solutions, you’ll have to go back and forth between multiple dashboards for each campaign.
And don’t worry if you know absolutely nothing about coding. You can install PushEngage using one of the many installation guides for any website and CMS.
#2. VWO 推送通知服务
VWO (formerly PushCrew) is one of the leanest OneSignal alternatives in the market.
Their core focus is on customizable triggered push notifications for any visitor activity on your site. The activity that triggers a notification could be literally anything from a button click or time spent on a page or even scrolling down to a percentage of any page. It’s entirely up to you to decide how you want your notifications to get triggered.
Full Disclosure: You’ll need some developer support here because the automated campaigns on VWO are pretty advanced and are mostly based on their API. VWO’s segmentation tools and engagement campaigns are pretty limited as well.
优点是您可以获得详细的分析、订阅者细分选项和 A/B 测试。
In short: VWO’s perfect for a large organization with a tech team that understands how to implement web push using code.
Also, no free version. You get a 14-day free trial (no credit card), and then you get charged $99/month for up to 10,000 subscribers and unlimited notifications.
＃3. Webpushr
Webpushr is another straightforward but easy-to-use OneSignal alternative.
The dashboard is highly focused. So, if you’re not used to marketing software, you’re not going to get overwhelmed with this solution. You get standard targeting and personalization features along with powerful integrations with WordPress and WooCommerce.
So, your campaigns are going to be easy to deploy as well.
Webpushr gives you full access to all their features on all subscriptions, including their free tier. The only restriction is in how many subscribers you can have. The free plan supports up to 10,000 subscribers. So, if you’re just getting started with push notifications and you want to test things out, Webpushr’s a fairly good option.
当您开始为更高的订阅套餐付费时，问题就开始了。Webpushr的付费套餐起价为每月29美元，仅支持50,000个订阅者，并且价格会迅速上涨。
＃4. PushAssist
PushAssist提供的界面与Firebase或Google Analytics非常相似。因此，如果您有使用其中任何一种软件的经验，PushAssist将能很好地融入您的营销团队。
As with all other top-tier push notification tools, PushAssist comes with segmentation tools, push notification scheduling tools, personalization options, support for most popular browsers, and detailed analytics.
与 PushEngage 一样，您也可以注册成为发布商合作伙伴，通过推送通知展示广告并将您的博客变现。PushAssist 的免费套餐可为您提供 3,000 位订阅者和无限通知。
免费套餐唯一的缺点是，除非您购买起价为 25 美元/月、最多 3,500 位订阅者的商业套餐，否则您无法摆脱推送通知中的 PushAssist 品牌。
Side note: While we haven’t found anything unethical in PushAssist’s software, we’d ask you to be a little bit wary of any OneSignal alternative that offers unlimited notifications. Sustaining a server that runs push notification software can be pretty expensive. So, using a service without a Fair Usage Policy (FUP) can be very dangerous. That’s why we don’t recommend using Firebase Cloud Messaging, even though it’s free.
5. iZooto
iZooto是一个流行的推送通知服务。与行业中的所有其他主要参与者一样，iZooto提供实时推送通知、定期通知和计划通知。
What we loved about iZooto was that they focused heavily on personalization. Their optins are built to capture visitor attributes and interests (a fancy way of saying that they store personal details to personalize their campaigns).
Pro Tips: Don’t go overboard with the customer data you collect. And if you do, make sure that your push notifications are 100% GDPR compliant.
使用iZooto的缺点是它不适用于没有SSL证书的网站。
iZooto costs from $85/month, which gives you up to 30,000 subscribers and unlimited notifications. Considering the plan’s pricing, we can safely say that it is pricey. But with that pricing model, they can actually support sending unlimited notifications.
最棒的是您可以免费试用14天（无需信用卡）。
#6. Pushnami
Pushnami isn’t your average OneSignal alternative.
Yes, you can use Pushnami to send push notifications. But their model is mostly meant for big publishers. So, if you have a ton of traffic and are looking for a way to increase your revenue from your existing content, Pushnami is perfect for you.
Pushnami 寻找大型发布商进行合作，并以通过推送通知发送广告来换取其推送通知服务。这些广告产生的收入将在发布商和 Pushnami 之间进行分成。
Like PushEngage, they have active partnerships with advertising platforms such as Taboola and Outbrain to serve relevant ads using push notifications. Unlike PushEngage, Pushnami’s not meant to support small to mid-tier businesses.
They have a pretty dynamic pricing model, too. You either pay $0.01 per subscriber/month with a discount on a high volume of subscribers, or you pay nothing and become a partner!
#7. Wonderpush
Wonderpush附带了此列表中其他推送通知应用的所有标准功能。
The core focus of Wonderpush seems to be eCommerce push notification campaigns. It’s effortless to set up a cart abandonment campaign. It’s also fairly easy to personalize your push notifications.
Wonderpush allows you to add unlimited members to your dashboard as well. So, if you’re looking for a OneSignal alternative for eCommerce sites, this is a good pick.
Like Webpushr, Wonderpush also gives you full access to all their features, but you can collect only a limited number of subscribers. They offer a 14-day free trial (no credit cards needed) for their paid plan.
The plan itself is straightforward. Pricing starts at €1 per month for up to 1,000 subscribers. After that, it’s an extra €1 for every 1,000 subscribers. The only thing that puts us off about Wonderpush is that it’s costly after a point because they don’t seem to offer bulk discounts.
最终裁决
PushEngage is the best OneSingal alternative in the market.
In terms of features, there’s little to no contest. PushEngage has a full range of automation, personalization, targeting, and scheduling features that make it a great fit for all types of businesses.
我们推荐使用 PushEngage。PushEngage 是全球排名第一的推送通知软件。它也是唯一一款提供 WordPress 插件的推送通知服务，让您可以直接从 WordPress 后台和文章编辑器发送和管理推送广告系列。
There’s no switching cost involved if you want to move from OneSignal to PushEngage either. You get a super supportive Customer Success team to help you migrate your push subscriber list. After that, the dashboard itself is built to help you get a good return on your investment.
And the best part is that PushEngage is priced in a way that makes it a good fit at every stage of growth, whether you’re looking to start, grow, or scale your business. The philosophy behind PushEngage is to empower small businesses to compete with big brands.
所以，如果您还没有开始，请立即开始使用 PushEngage，迈向新台阶！
