Looking for some easy ways to grow your affiliate marketing for Instagram?
Instagram is one of the best places to find affiliates. But it can be really hard to build real affiliate connections. Most of the bigger creators won’t even reply to you unless you’re big enough. The smaller creators are mostly unpredictable. And it’s super difficult to manage a bunch of affiliates.
So, how do you successfully grow your affiliate marketing for Instagram? That’s exactly what we’re going to show you in this article.
让我们开始吧。
How to Find Affiliates on Instagram
Great affiliates aren’t necessarily on the big affiliate networks like ShareASale, Amazon, Awin, ClickBank, or CJ Affiliate. Instead, they’re looking for more personalized affiliate programs, and that’s exactly what you can offer them with good Instagram outreach.
There are hundreds of millions of people on Instagram, so how do you narrow it down and find the ones who’ll help you grow brand awareness and increase sales?
We’re going to talk you through exactly how to find affiliates on Instagram, and here are the steps we’re going to look at:
- Step #1: Refine Your Audience
- Step #2: Follow the Right Numbers
- Step #3: Understand Their Content
- Step #4: Consider Affinity Over Market Fitment
- Step #5: Don’t Sell Yourself Short
- Step #6: Use the Right Affiliate Management Systems
Step #1: Refine Your Audience
A huge audience isn’t always a good metric to follow. Especially if you’re just getting started with onboarding affiliates. You want your influencers to bring in sales. Not just get people to see your brand.
Most outdoor marketing relies on simply getting seen. However, digital marketing is much easier to track for conversions. So, instead of going up to huge influencers that create content in different niches, stick to one that has an engaged following and is focused on your niche.
People only buy from other people that they trust. So, you want to pick an influencer that is an authority in your space. Authority build trust and trust brings influence. Don’t get sucked in by the number of followers an influencer has. Instead, dig deeper and find out if they consistently inspire people to take action.
And if they have a proven record of being able to influence their viewers, that’s going to be money well spent for you.
Step #2: Follow the Right Numbers
The more you look at Instagram influencers, the more you’ll realize that a lot of them gained followers through some very questionable methods.
You’ll want to make a hard pass on:
- Posts with lots of very basic comments like single emojis
- Accounts with lots of follows, but very few likes
- Posts with a low share to like ratio
But this can be pretty difficult to do when you’re trying to onboard a lot of affiliates. You can use the Influencer Earnings Calculator from the Influencer Marketing Hub is a free way to check out an influencer’s statistics and get a better picture of their earning potential.
Of course, you won’t get great results for small influencers using that tool, but it’s a start. Going the extra mile to do your due diligence will help you grow much faster.
Step #3: Understand Their Content
Before you jump into an influencer partnership, do a thorough content audit of the influencer. There’s no point getting into a partnership with an influencer and asking them to change the way they create content so that it doesn’t hurt your brand.
Also, the point of onboarding influencers is to get passive sales on repeat. So, if you can’t trust your partners to operate the way they always have, you’re going to make your influencers very unhappy. A recent example is ASUS getting grilled by British YouTuber Mrwhosetheboss for sending low quality samples, having too many guidelines to stick to, and more not clearing payments on time.
There’s a simple way to manage such issues. You’ll just need to use a good affiliate management system. We talk about that more in a later segment. For now, you should know that there’s another part to the content audit.
There are a lot of content creators who rely solely on their social media presence.
You can still add these people to your affiliate program and have them promote your e-commerce products through affiliate coupons and other marketing strategies, but it’s not ideal. These influencers tend to seek passive income opportunities and paid promotions rather than payments based on commission rates.
So, look for bloggers, email marketers, and digital marketing experts that run their own site in your niche. For instance, you could hit up Roger Senpai if you wanted to sell more costumes and cosplay kits. The evergreen SEO content on his website is a much better bet than a few social media posts.
Step #4: Consider Affinity Over Market Fitment
Don’t start onboarding influencers just because they’re in the same niche. Sometimes, you can work with brands in the same general industry and grow together instead of going the usual affiliate route. Normally, small brands go for influencers in the same exact niche. This is called market fitment. You’re a personal trainer, they’re a personal trainer. They have to have the same audience as you, right?
Well, yes. But you’re going to end up competing for leads. A better idea is to find a gym and have them cross-promote your fitness course. Or a health supplements brand that can cross-promote you. They aren’t in the exact same niche as you. But this way, you both grow together. This approach is called affinity marketing.
Consider this. You’re here looking for ways to grow your influencer marketing, right? What if I told you that the real reason you’re here much simpler? What if I told you that all you want for your business is to grow your sales?
And that I can tell you from personal experience that an easy way to get more repeat traffic, engagement, and sales on your site is to use push notifications? Push notifications are short, clickable pop-up messages that appears on a subscriber’s device and redirects the subscriber to your content with one click. Like this one:
We recommend using PushEngage to grow your business with push campaigns.
PushEngage是全球排名第一的推送通知插件。
推送通知可帮助您自动增加网站流量和参与度。如果您经营在线商店，PushEngage 还可以通过帮助您创建自动电子商务推送通知来帮助您增加销售额。
您可以免费开始，但如果您想认真发展业务，应该购买付费套餐。此外，在购买任何推送通知服务之前，您应该查看这篇关于推送通知成本的指南。
PushEngage 提供以下功能，快速概览：
- 高转化率的自动化广告系列
- Multiple targeting and campaign scheduling options
- 目标跟踪和高级分析
- 智能 A/B 测试
- 专属客户成功经理
您会发现，如果您想为您的业务带来流量、参与度和销售额，PushEngage 绝对是最佳选择。而且，如果您预算有限，您总是可以 在推送通知方面发挥创意。
See what I did there? You’re obviously looking for a way to boost your brand’s sales. So, push notifications aren’t just relevant to you, they’re incredibly useful. Do the same thing with your brand. Find influencers whose audiences actually need you.
Step #5: Don’t Sell Yourself Short
One of the biggest mistakes we’ve seen small brands make is ask the question, “Well, why would they even care about us? We’re so small!”
Stop selling yourself short. If you’re solving a genuine problem, and doing a good job of it, any influencer would be happy to hear from you. They’re looking for the next offer to promote anyway. Why wouldn’t it be yours?
Lilach Bullock started a podcast and right off the bat, she made the decision to start looking for sponsors. This was when she had a couple hundred listeners. No big brand was paying attention to her yet.
So, to scale faster, she decided that she need a powerful CRM tool to manage her sales. Instead of waiting for her audience to start paying dividend to her, she emailed HubSpot and asked if she could have a free one-month trial of their CRM.
And would you know it, they happily agreed! The very next week, she reached out to a bunch of different brands and asked for sponsorships. Spoiler alert: She got them! All she did was ask.
So, don’t sell yourself short. Everyone starts somewhere.
Step #6: Use the Right Affiliate Management Systems
Before you start finding affiliates on Instagram, it’s a good idea to have the right systems and processes in place. It’s not as though you can’t make do with just a spreadsheet. But you’re probably setting yourself up for failure if you do that. We recommend using AffiliateWP to manage your influencers and affiliates.
AffiliateWP is a WordPress plugin that allows you to create an affiliate program for your products and services. It’s easy to use, highly reliable, and requires zero coding to set up.
AffiliateWP 插件可以通过简单易用的仪表板帮助您管理和发展产品联盟社区。最棒的是，您可以直接在 WordPress 仪表板中完成所有操作。
AffiliateWP 拥有许多出色的功能，包括：
- 联盟跟踪和管理
- 实时报告
- 用户友好的联盟入职
- 自动联盟付款
- 可自定义的电子邮件通知
- 与流行插件和服务的集成
- 一键导入/导出联盟数据
- 免费和专业插件
It’s super easy to use AffiliateWP and that’s what separates the plugin from its alternatives. Get started right now and start growing your affiliate network. If you’re not 100% convinced, you can check out our review of AffiliateWP first.
What to do After You Grow Your Affiliate Marketing for Instagram
如果您想推出自己的联盟计划，AffiliateWP 将是您做过的最有价值的投资之一。
Also, if you’re at that stage of your growth where you’re looking to launch an affiliate program for your goods and services, we have another cool idea for you. You should start using push notifications as well.
Push notifications are really easy to set up and can help you grow your traffic, engagement, and sales very quickly.
看看这些资源，您就会明白我们的意思：
我们建议使用 PushEngage 开始您的推送通知营销活动。PushEngage 是全球排名第一的推送通知软件。
所以，如果您还没有，请立即开始使用 PushEngage。
