Mobile Phone has become an inevitable part of one’s life that a day is started and ended with it. This hand-held device is something that we interact with more than anything! Like really!!! It has so much influence on humans that all your schedules are dependent on your Smartphone.
Last year Google had announced that any non-mobile friendly pages will be ranked even lower from 2017. Taking this into consideration many brands started focussing on mobile websites. Also with the Progressive Web Apps being available, the experience on Mobile Website is almost close to what you see in Mobile Apps. Since April 2015, Chrome and from Jan 2016 Firefox browsers support website push notifications also.
We often find that our mobile phone decides what we should do and when by sending us alerts. We receive these alerts in the form of Push Notifications. All brands work hard on sending the perfect content as Push Notifications so that users consume them.
The average opt-in rate for Push Notifications can be 2 to 5x higher than the Email opt-in rate, and when done well, we have seen 10 to 15% opt-in rates.! But those had to be optimized or else the chances of your brand getting forgotten were more. To improve the effectiveness of Push Notification, you need to ensure that your user is engaging with your notification.
If you are now thinking about how to tackle this, the simplest and easiest method is to create push notifications that your users want to receive. One method to send targeted notifications is using our segmentation capabilities and sending targeted notifications. You can also use our Push Notification API, for sending personalized one to one notifications on the action a user takes on your website.
Check out 5 different types of Push Notifications those users enjoy in real
Messages that encourage
How will you feel if you receive a push notification message that makes you feel odd or ashamed? Health and fitness websites and apps have reported having the lowest opt-in rate for push notifications just because they make their users feel shameful with their messages. But, there are many websites that send notifications that really make users feel encouraged and not guilty. Like, you should give your users the needed break and instead of sending them messages that make them feel guilty or shameful for their absence, try to send encouraging and positive messages to boost them up. Try to become the positive influence of your messages.
Location-specific messages
在对当地居民的一项调查中，34%的受访者表示，他们更喜欢基于地理位置的特价优惠推送通知。在PushEngage，我们提供地理围栏作为一项功能，该功能默认对所有订阅者启用。通过发送特定于位置的消息，您将看到更高的参与度和点击率。例如，如果您的用户身处某个地点，然后突然收到您关于附近某个地点的优惠推送通知，他可以在那里花费账户中的一些积分，那么他一定会成为您忠实的订阅者！
让事情变得轻松的消息
生活太忙碌了，人们迫切需要提醒来让他们轻松前进。在繁忙的日程中，人们可能不会记得他们的航班登机、酒店入住、医生预约等。但是来自旅游网站或日程安排网站的相关推送通知将让他们爱上您的推送通知！猜猜看，哪些旅游网站和应用程序的推送通知选择加入率最高，用户非常满意并且不会选择退出。
让用户保持更新的消息
现在一切都变成了在线，从买新衣服到订餐。如今，在线订餐变得非常流行，一旦下单，人们就会非常焦躁地想知道食物什么时候会到。实时追踪订单已成为一种趋势。因此，通过实时订单的推送通知让您的用户随时了解情况。或者，如果您在电子商务网站上购物，您想知道我的包裹什么时候会到。追踪包裹的去向会让您的客户满意。
让用户兴奋的消息
如果您的用户碰巧到了一个他们不感兴趣的地方，相关的推送通知消息可以起到奇妙的作用。允许您的用户设置自己的通知标准或自定义偏好，这将使您成为他们最喜欢的，并且您可以避免被取消订阅或遗忘的恐惧。让他们了解附近的航班优惠、正在举行的美食节等。
以信息丰富的方式规划您的推送通知，以便用户在一种或另一种方式上肯定会从中受益。
所以，下次发送推送通知时，请牢记以下几点。
