マーケティングの課題

MyDeal was already using different marketing channels like e-mail, ads, content, and more. They were looking for another marketing channel that can add value to their marketing mix with proven results. They needed a marketing tool that would be:

• Easy to integrate
• Easy to use
• Advanced feature for e-commerce
• Easy to scale when needed

そこでPushEngageが登場しました。

How PushEngage Helped MyDeal

PushEngageには、eコマースビジネスが目標収益を達成するのに役立つ多くのプッシュ通知機能があります。

MyDeal started using regular push notifications to inform its subscribers about daily deals and ongoing sales. But the game changed completely when they also started using cart abandonment push notifications.

購読者の増加

The first step was to rack up push notification subscribers for MyDeal. PushEngage offers a variety of subscription opt-in types and the one that they chose was a single-step optin with an overlay.

That popup converted website visitors into subscribers at an incredible 15% optin rate.

プロのヒント：プッシュ通知を始めたばかりの場合は、プッシュ通知オプトインのスタイル設定方法に関するこの記事を確認してください。

リピート販売の促進

MyDeal was able to re-engage with customers repeatedly with top deals across all product categories. PushEngage was bringing in 2.5% of total traffic. In total, MyDeal received an overall 20% lift in revenue using all push notification campaigns.

They implemented the right strategies to tackle cart abandonment with a 4% CR (conversion rate).

Instant Customer Engagement

With PushEngage you can re-engage with subscribers easily and get high repeat traffic.

費用対効果の高いコミュニケーションチャネル

MyDeal found PushEngage’s pricing to be way more reasonable than other push notification vendors.

And it was super easy for them to decide what billing plan they needed. PushEngage offers dynamic pricing based on your subscriber count and the features you need.

PushEngageを使用することの影響

Using PushEngage, MyDeal was able to reach out to customers more efficiently and effectively with their flash sales. MyDeal was able to boost revenue using Cart Abandonment campaigns in a matter of hours.

MyDeal was able to:

• Send out deals in a timely manner
• Retain and re-engage customers
• Increase their revenue with push notifications
• Get a 15% optin rate
• Increase their revenue by 20%
• 放棄されたカートで4%のCRを獲得

それがMyDealがPushEngageを使用した影響です。PushEngageは世界No.1のプッシュ通知ソフトウェアです。PushEngageを使用して、自動キャンペーンの助けを借りてトラフィックとエンゲージメントを成長させることができます。したがって、MyDealのようにビジネスを成長させたい場合は、今日からPushEngageを始めましょう！