マーケティングの課題

Charlton Athletic was putting a lot of effort into digital marketing. Mostly, their website was for keeping the fans updated about club news. But the site was also their main source for booking tickets and selling official merchandise. And even though Charlton Athletic kept getting decent traffic to their site, their biggest challenge was to keep that traffic engaged.

In other words, they needed help with:

• Engaging their traffic on their site
• Finding a cost-effective way to keep in touch with their fans
• Convert their traffic into ticket and merchandise sales

So, we helped them with these marketing goals.

How PushEngage Helped Charlton Athletic Football Club

Unlike other traditional marketing channels, web push notifications are delivered directly on the browser even when the subscriber is not on the website. And this helped Charlton Athletic a lot with their engagement goals and sales numbers.

彼らは以下を達成しました：

• Update users about upcoming matches
• Promote relevant messages to the fan base
• Increase subscriber base
• Recover lost sales using automated cart abandonment campaign

With PushEngage, Charlton Athletic saw an immediate impact on their business. Their overall digital marketing efforts became more synchronized and this resulted in an increase in revenue.

購読者の増加

Fans can subscribe to notifications from the Charlton Athletic website with a single click. This helped them increase their subscribed fan base very quickly and they started sending push notifications like this one:

They have a 20% subscription rate using push notifications.

If you’re getting started with push notifications, you should check out this article on how to style your push notification options.

ウェルカムドリップの作成

Since the start of the season, 0.8% of total traffic started coming from push notifications. How did they achieve this boost in traffic? By creating a Welcome Drip Campaign.

One of the common campaigns run by most e-commerce websites is an automated Welcome Campaign to onboard new subscribers. Charlton Athletic also ran Welcome Campaign for all the new subscribers. And they got a 9.6% CTR for the Welcome Drip Campaign.

その結果は？リピートトラフィックが増加しただけでなく、平均エンゲージメントも増加し始めました。

Increasing Abandoned Cart Conversions

Charlton Athletic started to really crush it when they set up abandoned cart campaigns. An abandoned cart campaign allows you to send automated push notifications to subscribers who added a product to their cart but didn’t buy.

エンゲージメントが実際の売上につながり始めたのはここからです。実際、チャールトンはカート放棄キャンペーンで7.17%のコンバージョン率を獲得し始めました。

PushEngageを使用することの影響

PushEngageは、チャールトン・アスレティック・フットボール・クラブが直面していた主要なマーケティング課題をすべて解決することができました。チャールトン・アスレティックは、シーズン開始以来、最初の1年間で次の成果を上げました。

• プッシュ通知の購読率を20%獲得
• 総収益を1.15%増加
• 放棄されたカートキャンペーンで7.17%のコンバージョン率を獲得

PushEngageは世界No.1のプッシュ通知ソフトウェアです。PushEngageを使用して、自動化されたキャンペーンの助けを借りて、トラフィックとエンゲージメントを増やすことができます。チャールトン・アスレティックのようにビジネスを成長させたい場合は、今すぐPushEngageで始めましょう！