Looking for an iOS push notifications SDK to grow your app business?
Using a push notification SDK is a really good decision. You can use APNS (Apple Push Notification Service) to send push notifications. But you’ll need to manage the entire infrastructure yourself. You’ll need to create an interface to send push notifications so that your marketing team can handle the campaigns without bothering developers at odd hours.
And then, you’d also have to manage and maintain the interface for sending push notifications. For a single organization, that’s a bad idea. Just the cost alone will cripple your app’s budget for growth and marketing.
Fortunately, there’s a workaround.
In this article, I’ll show you how to use an iOS push notifications SDK to grow your business. It’s super easy to do and all you have to do is integrate the SDK into your app.
让我们开始吧。
Send iOS App Push Notifications Today!
推送通知是一种超级有效、低成本的营销工具，可帮助您自动增加重复流量、互动和销售。
Why Use An iOS Push Notifications SDK for Your App
Push notifications are a marketing tool that helps you connect with web visitors even after they leave your website. You can send targeted notifications to your push subscribers and even personalize your notifications for different customer segments.
We’ll get to the iOS push notifications SDK in a second. But first, which app push notification service should you choose?
我推荐使用PushEngage来发送推送通知营销活动。
PushEngage是世界上最好的推送通知服务。而且我们说的不仅仅是免费版本。它允许您通过有针对性的推送消息与离开您网站的访问者建立联系。
PushEngage 是我们推送通知服务和工具的首选，因为它：
- 超级易于使用
- 拥有可视化广告系列构建器和预制模板，只需很少或无需编码即可进行设置
- 易于为任何类型的网站设置完全 自动化的推送通知广告系列
- 配备完整的iOS和Android SDK，可快速开发、部署、分析和管理应用推送营销活动
- 内置多种选项，可发送 个性化推送通知以提高点击率
- 配备自定义 目标跟踪、UTM 参数和高级分析
- 提供强大的 推送通知 A/B 测试 选项
这仅仅是冰山一角。在继续之前，请查看PushEngage的完整功能列表。PushEngage最令人难以置信的部分是它有一个永久免费套餐，您可以在做出购买决定之前进行试用。
专业提示：在购买任何服务之前，请查看我们关于推送通知成本分析的文章。
How to Use the PushEngage iOS Push Notifications SDK
Right up till now, you had to use skeleton SDKs to send app push notifications. The problem with using those SDKs is that they are pretty bare bones.
Theoretically, you can send any type of mobile app push campaign with them. But then, you also have to build:
- 管理您广告活动的界面
- 用于跟踪广告活动效果的分析套件
- 更好地支持富媒体和应用内重定向链接（或深度链接）
- 协调市场营销和开发团队的流程
这一切都是为了引入单一的增长渠道。使用旧工具发送移动应用推送通知既繁琐、昂贵、耗费资源，又耗时。当然，这需要您的团队具备深厚的编码技能来开发和管理您构建的一切。
With the new PushEngage iOS SDK, you can send mobile app push using the same reliable software for great delivery rates. But we’ve built several layers on top that make it super easy to build custom integrations with your app. And PushEngage manages the entire SDK. So, you don’t even have to spend a ton of time and money to manage your integrations.
您要做的就是构建！
设置好应用以使用 PushEngage 的 SDK 发送移动应用推送通知后，您可以直接从您的 PushEngage 控制面板 发送广播通知。是的，您仍然需要向您的应用添加代码，并开发您的应用与 PushEngage API 之间的连接器。
但一旦完成，您就可以轻松地从预构建的软件界面创建移动应用推送广告活动，该界面还附带：
- 高度吸引人的推送广告系列类型
- 经过验证的、转化率高的 广告活动模板
- 网页和 应用推送广告活动
- 通过基于数据的个性化提高受众留存率
- 高转化率的 自动化广告活动，可在您发布内容时进行推广
- 多种 定位 和 广告活动调度 选项
- 目标跟踪和高级分析
- 智能 A/B 测试
- 专属客户成功经理
And so much more. We just took the pain out of developing iOS mobile push campaigns for your app. Let’s take a look at all the different ways you can use the iOS push notification SDK to get started quickly with your campaigns.
How to Send Rich App Push Notifications for iOS
You can send rich push notifications in iOS using the SDK.
Set a media image for your iOS app push notification to make your campaign more eye-catching under iOS Options, check the Media Image checkbox, and upload your image:
You can upload JPEGs, PNGs, GIFs – you name it!
In other words, you can preserve your brand design guidelines pretty easily when you send mobile push notifications. And all that, from an easy-to-use interface that you’ll never have to manage!
And what’s more, is that you can create multiple call-to-action buttons to make your notifications all the more interactive.
You can add deep links to the push notifications as well (more on this later).
How to Create Personalized iOS Push Notifications
对于 iOS 应用推送，您可以精确自定义通知的外观、感觉和声音。
There’s no concept of Group and Channel in iOS app push notifications. However, you can create personalized notifications using other settings. You can set a notification sound, a category for your notifications, and a common thread ID to bundle them together.
您甚至可以为该通知设置自定义徽章，显示用户收到了多少来自您应用的未读通知。
How to Add a Deep Link in iOS Push Notifications
A deep link in push notifications is a URL or URI that directs users to a specific location within a mobile app, rather than just launching the app. This allows for a more seamless and targeted user experience by taking the user directly to the content or feature referenced in the push notification.
Deep links work for Android apps, iOS apps, and even iPadOS apps. Under iOS Options, edit the Deep Link field:
所有这些都来自一个易于使用的界面，您永远不必管理它！
The coolest part is that even our free users will get access to some free templates. Of course, you can always upgrade your PushEngage account and access all the templates.
And the coolest part is that even our free users will get access to some free templates. Of course, you can always upgrade your PushEngage
Let’s create a welcome push notification campaign now. Head over to your PushEngage dashboard and go to Campaign »
What to do Now That You Have an iOS Push Notifications SDK
Now that you know how to use an iOS push notifications SDK, it’s time for you to start creating your campaigns. But before you get started with the campaigns, you should study some great push notification examples first.
如果您是推送通知的新手，在开始创建广告活动之前，应该先阅读我们关于 推送通知最佳实践 的文章。我们积极推荐的一些最佳实践包括：
我们建议使用 PushEngage 来创建您的推送通知广告系列。PushEngage 是市场上排名第一的推送通知软件，您的广告系列将得到妥善处理。
所以，如果您还没有，请立即开始使用 PushEngage。
