[公告] 您现在可以发送 Android 和 iOS 移动应用推送通知了！

你好，Engagelings。

Exciting news: we just added a new way for you to supercharge your engagement using PushEngage.

You can now send Android and iOS app push notifications.

But wait, couldn’t you already send push notifications to Android and iOS devices?

Well… Yes, and no. You could already have sent Android and iOS web push notifications. Now, you can also send app push notifications.

那么，这意味着什么？

To be clear: App push notifications are a whole new channel for marketing if you have an app. If your primary audience uses your mobile app, app push notifications are better. For a broader, web-based audience, web push notifications are more suitable.

A lot of work went into this upgrade and we think that you’ll love it. It’s also a major update, so there’s a LOT to unpack.

让我们开始吧。

What’s Mobile App Push And Why Should You Care?

移动应用推送通知是从应用直接发送到用户移动设备的消息，即使在应用未主动使用时，也能提供更新、提醒或个性化内容。它们通过将及时相关的信息直接送到用户指尖来增强用户参与度。

当然，这只对您有帮助，前提是您有一个应用或正在为您的业务发布移动应用。如果您一直在犹豫是否要发布应用来发展您的业务，现在可能正是时候。应用面临的最大挑战之一是客户参与度。而 PushEngage 现在可以帮助您彻底消除这种痛苦。

For deeper, more frequent engagement, app pushes are preferable. For occasional updates or alerts, web pushes are effective. To this end, app notification campaigns offer better rich media and interactive content. App push notifications rely on data that web push notifications simply can’t use most of the time.

To be fair: You can create personalized web push notifications. But app push can go WAY deeper into personalization.

移动应用推送通知不仅仅是一种通信工具；它们是增强用户体验、提高参与度和与用户建立个性化联系的强大机制。

它们允许一定程度的互动和个性化，这可以显著提高应用在留住和吸引用户方面的有效性。

1. 增强用户参与度：
   • Contextual Relevance: App push notifications can be incredibly context-sensitive. They utilize user data like location, behavior, and preferences to send timely and relevant notifications. For example, a fitness app might send a motivational message right when you usually go for a run.
   • Behavioral Triggering: Notifications can be triggered by specific user actions or inactions. This makes them highly effective for encouraging desired behaviors, such as reminding a user to complete a purchase they left in their cart.
2. 丰富的用户体验：
   • Multimedia Integration: Unlike basic text messages, app notifications can include images, audio, and even video. This rich media integration makes them more engaging and enjoyable.
   • Interactive Elements: Some notifications allow users to interact directly from the lock screen or notification area. This could include actions like replying to a message, liking a post, or even controlling music playback.
3. 个性化沟通：
   • Tailored Content: Using data analytics, apps can send notifications that are highly personalized. This could be as simple as using your name or as complex as recommending products based on your browsing history.
   • Segmentation and Targeting: Apps can segment their users based on various criteria and send targeted notifications. This ensures that users receive notifications that are relevant to their interests and needs.
4. 客户留存和忠诚度：
   • Regular Engagement: By keeping users informed and engaged, app notifications can significantly improve customer retention.
   • Loyalty Rewards: Notifications are an effective way to inform users about loyalty programs, special offers, and rewards, thereby enhancing customer loyalty.
5. 分析洞察：
   • User Response Data: Apps can track how users interact with notifications, providing valuable insights into user preferences and behavior.
   • A/B Testing: This data can be used to A/B test different notification strategies to see what works best, leading to more effective communication.
6. 运营效率：
   • Automated Communication: Notifications can be automated based on certain criteria, reducing the need for manual intervention and ensuring timely communication.

通过利用用户数据和行为，应用推送通知可以改变企业与客户互动的方式，使沟通更相关、更及时、更有效。这种深度参与和个性化是应用推送通知的与众不同之处，也是它们成为任何移动应用程序数字通信策略宝贵资产的原因。

And if you need a more detailed guide, you should check out our documentation on how to set up iOS app push notifications and how to set up Android app push notifications.

What Does This Mean for Your Campaigns?

Now that you understand what mobile app push notifications are, it’s time understand what you’ll have to do to start sending those notifications using the PushEngage dashboard. Also, let’s check out what you can do right now.

A Low Code Solution for App Push Notifications

到目前为止，您必须使用骨架 SDK 来发送应用推送通知。使用这些 SDK 的问题在于它们非常基础。

理论上，您可以使用它们发送任何类型的移动应用推送广告系列。但是，您还必须构建：

• 管理您广告活动的界面
• 用于跟踪广告活动效果的分析套件
• 更好地支持富媒体和应用内重定向链接（或深度链接）
• 协调市场营销和开发团队的流程

一切都是为了引入单一的增长渠道。使用旧工具发送移动应用推送通知既繁琐、昂贵、耗费资源，又耗时。当然，这需要您的团队具备深厚的编码技能来开发和管理您构建的一切。

With the new PushEngage Android and iOS SDKs, you can send mobile app push using the same reliable software for great delivery rates. But we’ve built several layers on top that make it super easy to build custom integrations with your app. And PushEngage manages the entire SDK. So, you don’t even have to spend a ton of time and money to manage your integrations.

您要做的就是构建！

You can send broadcast notifications directly from your PushEngage dashboard once you’ve set up your app to send mobile app push notifications using PushEngage’s SDK. Yes, you still have to add code to your app and develop the connectors between your app and the PushEngage API. But once that’s done, you can easily create mobile app push campaigns from a pre-built software interface that also comes with:

• 高度吸引人的推送广告系列类型
• 经过验证的营销活动模板，转化率高
• 自动化营销活动，在您发布内容时推广您的内容
• 多种定位和营销活动调度选项
• 网络推送营销活动，作为补充增长渠道
• 通过基于数据的个性化提高受众留存率
• 目标跟踪和高级分析
• 智能 A/B 测试
• 专属客户成功经理

And so much more. We just took the pain out of developing Android and iOS mobile push campaigns for your app.

Establish Your Brand Identity

You can easily set an icon for Android mobile app push:

As well as a display image to make your mobile app push notifications more clickable:

You can do the same for iOS mobile app push as well. Set a media image for your iOS app push notification to make your campaign more eye-catching:

In other words, you can preserve your brand design guidelines pretty easily when you send mobile push notifications. And all that, from an easy-to-use interface that you’ll never have to manage!

发送更具针对性和个性化的消息

对于安卓应用推送，您可以创建群组和频道来精确自定义通知的外观、感觉和声音。

组是具有通用名称的通知类型的集合。

可以将其视为博客中的类别。在每个组内，您可以添加频道：

频道描述了当用户收到通知时您的应用通知将如何表现。它会显示在锁屏界面上吗？它应该显示应用图标作为徽章吗？它对您的用户有什么优先级？您希望在用户收到通知时播放自定义通知声音吗？

所有这些设置都可以在频道内配置。

对于 iOS 移动应用通知，没有组和频道的概念。但是，您可以使用其他设置创建个性化通知。您可以设置通知声音、通知类别以及用于将它们捆绑在一起的通用线程 ID。

您甚至可以为该通知设置自定义徽章，显示用户收到了多少来自您应用的未读通知。

将用户重定向到您应用内或应用外的任何链接

移动应用推送具有一项称为深度链接的独特功能。深度链接就像 URL，但它们指向您应用内的某个屏幕。您可以使用来自 PushEngage 仪表板的深度链接将用户发送到您想要的任何屏幕，或者您可以将他们发送到网络上的任何常规 URL。

这意味着您可以让用户在您想要的时候打开您的应用。

或者，甚至将他们重定向到应用商店或您的网站以留下对您应用的评价。

当然，这些只是基本想法。您可以使用这些链接来运行复杂的多步参与广告系列，无论是在您的应用内部还是外部！

还有什么？

我们知道发展业务是一项艰苦的工作。 在 PushEngage，我们始终致力于改进我们的产品和您的体验。我们推出了这项新功能，以帮助您从 PushEngage 订阅中获得更多价值。

非常感谢您阅读此公告。

如果您有任何疑问，我们的客户成功团队随时为您提供帮助。只需在实时聊天中发起对话或查看 我们的联系页面。

And thank you for using PushEngage. Whether you’re using the free version or the Enterprise version, you’re just as important to us. The new targeting feature is meant to help you succeed and we wish you all the very best.

在下面的评论中告诉我们您的想法，如果您还没有开始，请立即开始使用 PushEngage！