创建情境化和个性化 Web 推送通知消息的技巧

我们已经看到 Web 推送通知 如何帮助您的网站或品牌 提高点击率、促进销售 和 客户参与度。我们还看到了发送个性化推送通知消息的好处，因为它们可以提高用户参与度并增加转化的可能性。发送个性化推送通知以获得更好的响应率。还有许多推送通知技巧可以提高参与度。您可以免费试用 14 天，开始使用推送通知。

如果您能让您的网站推送通知同时包含用户的情境和个性化信息，那么您就能成为赢家。那么如何创建它们呢？以下是一些创建情境化和个性化 Web 推送通知消息的技巧。

技巧 1：采用自动回复器式滴灌营销活动

滴灌活动将满足您创建最佳情境化 Web 推送通知的目的。您需要做的就是根据用户在网站上的行为向他们发送通知。您还可以使用滴灌创建入门活动。

例如，用户访问您的网站购买电影票但未购买就离开了。您可以在半小时后向他发送通知，提醒他他的行为。您还可以给他最好的优惠或交易，让他完成购买。滴灌通知是一系列情境化通知，可以引导和培养客户，鼓励他们完成所需的操作。

如果他是新用户，安排滴灌通知并慢慢培养您的新用户，让他尽快成为您的忠实客户。滴灌通知最好的地方在于，您可以开始发送一系列欢迎通知。您可以发送第一个通知在 30 分钟后，第二个通知在 1 天后，依此类推。

现在，在发送滴灌通知时，请确保您的通知暗示了用户执行的情境或操作。这将提高客户参与度并增加转化率。

技巧 2：先细分，再定位

在细分用户后发送个性化通知的可能性将为您带来更好的结果。这可以避免“广撒网”的问题，并降低退订率。

因此，在发送个性化 Web 推送通知之前，最好根据用户在网站上的活动和他们的偏好进行自定义细分。 例如，有人可能只想要关于他们喜欢的足球俱乐部——曼联的通知，那就只发送关于曼联的通知。 在电子商务领域，搜索尿布和婴儿用品的客户与搜索笔记本电脑的客户不同，所以要了解他们，将他们细分到不同的群体中，并发送有针对性的通知。

Remember targeted push notifications improve your CTR and lower the unsubscription rate. And if you send a personalized push notification to the target users, it enhances user retention. You can segment your users based on URL pattern, Geolocation, and the type of device used.

How can you create targeted user segments? Well, if a user lands on your website and browses a particular category of the product say jewelry, then you can segment the user under that category and can send him notifications on jewelry. Or a user lands on your website and buys a product say shoes or handbags or any makeup product. This becomes a personalized choice and then you can segment the user for the category he has made a purchase.

We also offer automatic segmentation capability in PushEngage for doing this. Or, if you get to know the location of the user, you can segment him under the same and then you can send targeted notifications.

Then you can send him to push notifications based on his personalized choice. It will increase the open rates of the push notifications sent and you can improve your conversion rate as well. So know your user and understand his behavior so that your notifications serve the purpose.

Tip 3: Make Abandoned Cart go Personalized

You are aware that you can convert your abandoned cart into customers with just a single click using the auto-trigger custom notification. Shooting a personalized custom notification by adding the details of the product, the price, the image of the product, etc can help you make the user reminded about the product in the abandoned cart to make the purchase completed.

Well, cart abandonment happens when a user comes to a website, checks for products, add them to the cart, and leaves the site without making a purchase. Cart abandonment is a major concern for the e-commerce platform and the average rate is 67.45% as per a report. This happens due to various reasons including price comparison, shipping charges, high price, non-friendly payment mode, etc. So, sending a personalized custom notification by setting an auto-trigger for an abandoned cart can increase your click and conversion rates.

We offer Personalized Abandon Cart campaigns, in PushEngage, so you can make use of them, and increase your conversion.

Tip 4: Let your notifications have Emojis, Large Images

Life without Emojis has become impossible at least for the millennial. The conversation has taken a new level where Emojis speak that words cannot explain. Scientists claim that a person feels like seeing a human face as they see Emojis. Include Emojis and large images in your notifications and personalize them to show that you are really intended to give your user what he or she is looking for.

PushEngage之前的一项关于大图通知的研究表明，与移动应用相比，使用网络推送通知可将点击率提高62%。事实上，表情符号能唤起情感共鸣，并使用户点击通知，因为它很醒目，从而提高客户参与度和转化率。表情符号甚至可以超越图片，还能提高客户留存率，从而提高点击率。因此，在发送个性化消息时，请在通知中添加表情符号。

结论

发送情境化和个性化的网络推送通知能让你更贴近用户。它能促使用户采取你需要的行动，从而获得更好的效果。此外，它还能降低推送订阅者的退订率，这是大家避而不谈的棘手问题。为网络推送通知创建简洁明了的消息，以获得更高的参与率。

使用PushEngage的高级推送通知功能，如自动细分、自动回复器、地理位置细分、自动放弃购物车通知、触发式通知等，并在制定网络推送通知时使用它们，以便它们能达到提高网站性能的目的。