对于品牌而言，推送通知是一项有价值的营销渠道。当您的潜在客户浏览您的网站时，您可以向他们推送新产品、特别折扣、电子邮件注册等信息。
另一方面，对于您的用户而言，推送通知可能会非常恼人。没有什么比在您最意想不到的时候弹出一个侵入性窗口更令人烦恼的了。糟糕的推送通知会疏远客户，从而导致您失去潜在的销售机会。
但情况并非一定要如此。通过优秀的文案，您可以创建引人入胜并促使用户采取行动的推送通知。继续阅读，了解如何撰写既不惹恼用户又能吸引用户的推送通知。
最佳的推送通知能够吸引用户，而不是疏远他们。 在此了解确保您绝不错过吸引用户的 7 种方法。
尊重您的用户 — 诚实且明确
推送通知，顾名思义，具有侵入性。它们旨在在用户浏览您的网站时吸引他们的注意力 — 这就是它们的目的。但这也意味着它们可能会惹恼您的潜在用户。
诚实可以抵消这种影响。公开坦诚地说明您的推送通知内容，可以在您和用户之间建立平等的关系。
用户的注意力是宝贵的，应该受到尊重。研究表明，您只有 1/20 秒的时间来让用户相信您。因此，您应该创建完全诚实和公开的通知。
不要用委婉语或模棱两可的说法来掩盖您期望的操作。让您的用户清楚您的推送通知是关于什么的，并清楚地突出任何注意事项或所需信息，例如电子邮件地址。
充分利用用户注意力并保持简洁
最佳的推送通知是简短而精炼的。
用户不想费力地阅读大量无关的文字来找到最重要的那句话。他们的注意力是宝贵的商品，每一秒都很重要。
因此，您应该避免冗长或过于华丽的文案。保持精炼并直接。 海明威编辑器 是一个有用的测试工具 — 它可以标记任何冗长的句子，帮助您保持简洁。
虽然您的号召性用语 (CTA) 应该始终直接，但引导它的文案也应该同样有力。使用主动语态为您的消息增加分量。您的推送通知应该促使用户采取行动，让他们在此过程中没有犹豫的空间。
保持对话风格
最佳的推送通知是那些感觉友好和非正式的。对话式的语气感觉自然且易于接近，从一开始就能吸引用户。
避免冷淡、粗鲁或指责性的语言，例如“您的营销太糟糕了！”。虽然这可能意在显得前卫或俏皮，但实际上它会疏远用户，惹恼他们而不是吸引他们留在页面上。
Use genuine phrases such as “hey there” or “excuse me” — this negates the robotic, impersonal feel of push notifications and gives it a human feel.
And don’t be afraid to inject a little humor into your copy too. If someone receives a push notification that makes them smile, it’ll land a lot better than one that doesn’t. A quirky greeting, a self-deprecating joke, or simply an interesting fact is enough to soften your notification’s impact and entice your users.
Embrace personalization and segmentation
Personalization is a powerful thing. It creates marketing that feels unique and tailored to the customer, with greater success as a result.
Emails with personalized subject lines (“Hey Alice, we’ve got a deal for you!”) are up to 26% more likely to be opened than those without. Personalized emails see better results, and the same applies to your push notifications too.
But this goes beyond simply including someone’s name in your notification. Segment your users into different groups to deliver push notifications that are both personal and relevant.
For example, you could segment your users based on their location and deliver tailored messages related to this e.g. “It’s sunny in New York! Why not treat yourself to something from our new summer apparel collection?”
Little additions like this are simple but effective. They make the user feel unique, giving value and relevance to your notification as a result.
Use intrigue to pique attention — then reel them in
To truly entice your users, always leave them wanting more.
As humans, we hate not knowing the full picture. When we’re only given part of a message, we automatically yearn to know more — intrigue is a powerful thing.
Intrigue is a crucial element for copywriting, especially in ecommerce. It compels your audience to read on, engaging them with your message on a deeper level.
Open with an intriguing statistic or fact that piques the user’s interest, but doesn’t state it. This compels your audience to keep reading, enticing them into your notification rather than annoying them. Push notifications are a good way to hook your audience’s attention and compel them to act. While they’re easy to create, they’re also tricky to get right. But with strong copywriting that is honest and concise but intriguing and personalized, you can create push notifications that your users will love.
