您想了解滴灌式 Web 推送通知的最佳实践和优势吗？在本文中，我们将讨论滴灌式推送通知广告系列以及您如何从中受益。
什么是滴灌式营销？
滴灌式营销类似于滴灌灌溉。正如农民通过缓慢滴灌到根部而不是整个表面来节约水和肥料一样，滴灌式营销广告系列试图向客户提供他们所需的信息，但不过量。发送数百封电子邮件或推送消息并非最佳实践之一。早期滴灌式营销仅限于电子邮件、消息、社交媒体、宣传册等，但现在您也可以通过推送通知来利用滴灌式营销。您可以为桌面浏览器和移动浏览器推送通知创建单独的滴灌。
滴灌式营销一举两得。它不仅用于潜在客户培育，还用于吸引访问者。它会向客户发送更好的滴灌（即预先编写或自动化的通知），让他们随着时间的推移了解合格的潜在客户 (MQL)。发送信息的客户速度取决于组织。它可以是每周、每月或每年一次，但重要的是信息与之前的消息（如果有）相关，并且应告知即将发生的事情。滴灌式营销不仅限于电子邮件，现在您可以使用来自PushEngage 的推送通知来自动化您的滴灌广告系列。您甚至可以运行地理位置特定的滴灌式推送通知广告系列。
滴灌式推送通知营销的最佳实践
- 定制您的广告系列 根据您的客户兴趣；您需要自定义您的消息以及您的广告系列。这可以通过创建买家画像并研究其购买策略来完成。这就是为什么细分在此起着重要作用。它有助于您自定义营销消息。事实上，细分程度越高，潜在客户的群体就越精细。
- 内容是火焰 内容和呈现方式结合使用时非常强大。您的内容足以达到目的至关重要。呈现方式也很重要。使用最少的文字。写下您想说的一切，但要保持简短和简单。不要牺牲有效性。包含相关图片以提高内容质量。
- 让他们成为忠实客户 为了留住客户，您需要做一些小事。一旦您的用户完成了转化目标，为什么不向他们发送感谢消息或礼物呢？这增加了价值。通过这种方式，您让他们有机会继续访问您的网站，这就是您建立忠实客户的方式。为了让您的客户保持参与度，请运行强大的推送通知广告系列以提高客户参与度。
- Keep going with engagement You cannot expect all your customers to be with you all the time and neither you can allow them to leave midway. What if they discontinue using your product? Giving up on them is not an option. You should continue to apply drip marketing tactics on them for re-engagement purposes. Keep it slow and be on their radar. Tell them what other users have experienced in the meantime and what they can get once they make a comeback. Don’t force them to join you back but you can notify your customers of newly launched features via push.
- Ask to upgrade After completion of free trials ask your users to update. It can be a difficult task, but you need to inform your customers about the premium version and how effective it is. Send push about next big release, extra features and added benefits that they might get by using the premium version.
- Provide evidence Drip alone cannot help you to increase sales or to build customers. You still need to put some extra efforts. Try to create curiosity among your users that compels them to open your application or website. For example, be like “Best-selling baubles just for you. Only one left in stock.” If the necessary price tag.
- Abandoned cart If your customer puts an item in the cart and doesn’t buy it, it’s not a bane. Try setting up a conversation, remind them what they left and if that doesn’t work, you can add up bonuses like multiple payment options, extra off for VIPs/regular customers or maybe for a new one too. You can automatically send a notification to the customer with the link to complete their purchasing.
Benefits of Drip Marketing
- Do Marketing smarter You need not remember each customer’s buyer’s journey or at what stage they are on. It automatically initiates an action that invokes the user to take the next step, and by the time one can focus on making sales pitches.
- Consistent communication It’s important to create your own opportunities to nurture your leads, and so consistent communication is very essential. In the future, you might convert them into a customer who will be of great help in your business. Once you focus on automation, you get a chance to prove that your information is valuable and prospects can rely on it.
- Happy clients/prospects When you make use of drip marketing you make sure that your message is customized depending on your customer. It is helpful if you create a buyer’s persona. Once done with that you know what exactly your user is looking for, what he needs, and what you need to send or share. All in all, he gets the desired information. The user will smell a sense of importance, and your notifications play a significant role here.
- 提升品牌知名度 您的首要任务是客户。一旦您照顾好他们，您就在他们心中间接培养了您的公司和品牌。将来，如果他们需要任何东西，他们都会从提供的信息中研究企业。
- 使营销更具真实性 实施在客户采取行动时自动启动的策略可以轻松维护和监控。这是因为您有机会通过查看分析和点击率来了解用户的表现。当您有效利用号召性用语时，情况会变得更好。
还在等什么？ 试用并开始免费使用推送通知。一旦您看到效果，就可以继续采用高级计划，以继续与用户重新互动。
